Send query results to TikTok Ads Manager¶
Use queries to build high-value audiences for retargeting and lookalike modeling, and then use orchestrations to send those audiences to TikTok Ads from Amperity. Marketers can use their best customers as a seed set for acquisition, which leads to improved match rates, stronger ROI, reduced onboarding costs, and stronger net new customer conversion.
Tip
Start with a balanced and stable audience. Allow that audience to complete its learning phase , which is a process TikTok Ads uses to optimize ad delivery for your audience.
Keep your audience stable during the learning phase and only make adjustments if your audience does not look like it will complete the learning phase, which typically ends after ~50 conversions.
Caution
To refresh audiences from Amperity, new one-time segment deliveries need to be created and uploaded to the client’s TikTok account.
Note
Amperity uses a combination of endpoints in the TikTok Ads Segment API to verify existing segments , add or update the list of customers to match the list of customers sent from Amperity, and then map multiple advertising account IDs to the same business account .
Changes to audience mapping are not immediately available in TikTok Ads. Allow for up to 10 hours after the point at which Amperity has finished sending audience updates for them to be available.
Important
Amperity requires access to TikTok Ads. This access may expire or be removed periodically, depending on how OAuth is managed at TikTok Ads. If Amperity is unable to send data to TikTok Ads ask your DataGrid Operator to reauthorize access to TikTok Ads.
This topic describes the steps that are required to send email addresses, phone numbers, and advertising IDs (IDFAs for iOS devices or AAIDs for Android devices) to TikTok Ads from Amperity:
Note
TikTok Ads must be enabled before you can configure an orchestration to send query results. Ask your DataGrid Operator or Amperity representative to enable TikTok Ads for your tenant.
Build query¶
You will need to build a query that outputs email addresses and phone numbers.
Tip
Email addresses most often lead to the best match rates!
You may include, in addition to email addresses and phone numbers, mobile advertiser IDs (MAIDs) if they are available. Associate the MAIDs for Apple devices to IDFA and MAIDs for Google Android devices to AAID.
Example
SELECT
email AS EMAIL
,CONCAT('+',REGEXP_REPLACE(phone, '(\s*)([^a-zA-Z0-9])', '')) AS PHONE
FROM Customer360
WHERE email IS NOT NULL
OR phone IS NOT NULL
Add orchestration¶
An orchestration defines the relationship between query results and a destination, including the location to which those query results will be sent and the frequency at which the orchestration will be run.
To add an orchestration
From the Destinations tab, click Add Orchestration. This opens the Add Orchestration dialog box.
From the Object Type drop-down, select Query.
From the Object drop-down, select the query for which results will be sent to TikTok Ads.
From the Destination drop-down, select a destination that is configured for sending data to TikTok Ads.
From the Data Template drop-down, select a data template.
Verify all settings.
Set the workflow to Manual. (You can change this to automatic later, after verifying the end-to-end workflow.)
Click Save.
Run orchestration¶
Run the orchestration manually to validate that it works.
To run the orchestration
From the Destinations tab, under Orchestrations, open the menu for the TikTok Ads orchestration, and then select Run.
The Status column for the orchestration will update to say “Waiting to start…”, after which the notifications pane will update to include a notification that shows the current status.
When the orchestration has run successfully, the status is updated to “Completed”.