Send results to Listrak

Listrak enables personalized cross-channel interactions that help automate campaigns, build customer loyalty, and increase conversion rates.

Use Amperity to manage contacts in Listrak using the Listrak Email API . Build a query that returns only an email field, and then send the results of that query to Listrak.

Amperity automatically adds a field attribute to all contacts that are sent to Listrak. This field is located inside a field group named “Amperity Message Attributes”. Use the field attribute within Listrak when building segments of contacts for campaigns.

Important

Amperity will not subscribe contacts with email addresses that are not already in the specified list. Amperity will only add the field attribute to email addresses that are already in the specified list. You cannot send other profile features to Listrak.

This topic describes the steps that are required to send audience lists to Listrak from Amperity:

  1. Build a query

  2. Add orchestration

  3. Run orchestration

Note

Listrak must be enabled before you can configure an orchestration to send query results. Ask your DataGrid Operator or Amperity representative to enable Listrak for your tenant.

Build query

The default audience list in Listrak requires only an email address. This requires a simple SELECT statement that returns only the Amperity ID and its associated email address:

SELECT
  ,amperity_id AS "Amperity ID"
  ,email AS "Email"
FROM Customer360

Add orchestration

An orchestration defines the relationship between query results and a destination, including the location to which those query results will be sent and the frequency at which the orchestration will be run.

To add an orchestration

  1. From the Destinations tab, click Add Orchestration. This opens the Add Orchestration dialog box.

  2. From the Object Type drop-down, select Query.

  3. From the Object drop-down, select the query for which results will be sent to Listrak.

  4. From the Destination drop-down, select a destination that is configured for sending data to Listrak.

  5. From the Data Template drop-down, select a data template.

  6. Verify all settings.

  7. Set the workflow to Manual. (You can change this to automatic later, after verifying the end-to-end workflow.)

  8. Click Save.

Run orchestration

Run the orchestration manually to validate that it works.

To run the orchestration

  1. From the Destinations tab, under Orchestrations, open the    menu for the Listrak orchestration, and then select Run.

  2. The Status column for the orchestration will update to say “Waiting to start…”, after which the notifications pane will update to include a notification that shows the current status.

  3. When the orchestration has run successfully, the status is updated to “Completed”.