Send campaigns to Attentive Mobile

Attentive Mobile is a personalized mobile messaging platform that improves brand engagement with mobile consumers.

Note

Changes to audience segments are not immediately available in Attentive Mobile. Allow for up to 24 hours after the point at which Amperity has finished sending audience updates for them to be available.

This topic describes the steps that are required to send email address and phone numbers to Attentive Mobile.

  1. Build a segment

  2. Build campaign

Note

Ask your DataGrid Operator or your Amperity representative to configure Attentive Mobile as a channel to which you can send campaigns.

About campaign and group names

The campaign name and recipient group names are used to determine the segment name in Attentive Mobile. Be sure to use descriptive names for campaigns and recipient groups and be careful to not use the default recipient group names when sending campaigns to Attentive Mobile. This will ensure that downstream users in Attentive Mobile will be able to understand what each segment is for and won’t have to view default naming patterns like “CampaignName_Recipient1”, “CampaignName_Recipient2”, etc.

Build segment

Use the visual editor in the Segments tab to easily build a segment from a series of drop-downs and picklists. As you build the attribute profile refresh segment insights to see how many customers match and to see how much value they bring to your business. When the segment is ready, activate it, and then use it to initiate marketing campaigns.

To build a segment for use with campaigns

  1. From the Campaigns tab, click Create Campaign. This opens the New Campaign page.

  2. Give your segment a name.

  3. Select a table that contains the attributes you want to use, and then use the drop-downs, picklists, conditions, and values to define the attribute profile.

    Note

    The Customer_360 table is the default. For many segments it’s the only table you will need.

  4. When more than one attribute is present within an attribute group use AND or OR to filter values on more than one condition.

  5. Click Add section to add additional attribute groups.

    Each attribute group has the same requirement for using AND or OR to filter values. There is another AND versus OR choice that must be made in-between each each attribute group.

  6. For each attribute group that is added to the segment, select the database table that contains the attributes, and then select attributes.

    Tip

    Any table that is listed in the lower right may be used to build the attribute profile. Open the Data Explorer to learn more about the individual attributes within these tables.

  7. To view updated segment insights based on the currently-defined attributes, click REFRESH. This will validate the segment, after which segment insights are updated to match the condition-value pairs associated to all of the attributes in the segment.

  8. When the segment returns the parameters that meets the goals for your campaign, click ACTIVATE.

Build campaign

Use the campaign editor to build campaigns that send data to Attentive Mobile. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to Attentive Mobile.

Important

Attentive Mobile supports using email address and phone numbers to identify subscribers. However, a list sent to Attentive Mobile from Amperity cannot contain a mixture of the two, only one or the other. Verify which attribute you are using within Attentive Mobile to identify subscribers, and then ensure that only the matching attribute is selected.

To build a campaign

  1. From the Campaigns tab, click Create Campaign. This opens the New Campaign page.

  2. Give your campaign a name.

  3. Choose the segment that represents the audience to use for this campaign.

  4. Optional. Choose a segment that contains a list of customers to exclude from this campaign.

  5. Configure at least one control group/recipient group set for this campaign. Rename these groups as necessary.

    Tip

    A campaign may have many control group/recipient group sets and each set may have more than one recipient group. Click Add recipient group to add another recipient group. Click Add Sub-audience to add more sets to this campaign, and then use the Audience Builder to define the criteria for each sub-audience.

  6. For each control group/recipient group set, configure the percentages for each group, and then select a destination that is configured to send campaigns from Amperity to Attentive Mobile.

    Important

    Do not assign Attentive Mobile to the control group!

  7. Click Edit attributes to review the attributes that Amperity will send to Attentive Mobile.

    Attentive Mobile requires email addresses or phone numbers. You must choose one (and not the other). There are no optional fields.

    Amperity pre-selects the list of attributes that may be sent to Attentive Mobile. When you open the Edit attributes page for Attentive Mobile, it will be similar to:

    Attributes for campaigns that send data to Attentive Mobile.

    Note

    The Merged_Customers table is the default table from which data is sent to Attentive Mobile, even though your segments were built against the Customer_360 table. This is by design. The Merged_Customers table is the underlying table for customer profile data and is the source for customer profile data that exists in the Customer_360 table.

  8. Specify if this campaign is a one-time or recurring campaign, define the delivery schedule, and then define the campaign launch date. (Amperity uses the campaign launch date internally to improve results tracking for campaigns.)

  9. Click Schedule.

    Note

    Amperity will begin processing the segments that define audiences, exclusions, and sub-audiences, and will then send the results to configured destinations. Please allow for enough time for Amperity to complete this process before kicking off a campaign in your downstream systems.