Send campaigns to TikTok Ads Manager

Use segments to build high-value audiences for retargeting and lookalike modeling, and then use campaigns to send those audiences to TikTok Ads from Amperity. and build high-value audiences in TikTok Ads. Marketers can use their best customers as a seed set for acquisition, which leads to improved match rates, stronger ROI, reduced onboarding costs, and stronger net new customer conversion.

Send first-party audience data from Amperity to TikTok Ads.

Note

Amperity uses a combination of endpoints in the TikTok Ads Segment API to verify existing segments , add or update the list of customers to match the list of customers sent from Amperity, and then map multiple advertising account IDs to the same business account .

Changes to audience mapping are not immediately available in TikTok Ads. Allow for up to 10 hours after the point at which Amperity has finished sending audience updates for them to be available.

Important

Amperity requires access to TikTok Ads. This access may expire or be removed periodically, depending on how OAuth is managed at TikTok Ads. If Amperity is unable to send data to TikTok Ads ask your DataGrid Administrator to reauthorize access to TikTok Ads.

This topic describes the steps that are required to send email addresses, phone numbers, and advertising IDs (IDFAs for iOS devices or AAIDs for Android devices) to TikTok Ads.

  1. Build a segment

  2. Build campaign

Note

Ask your DataGrid Operator or your Amperity representative to configure TikTok Ads as a channel to which you can send campaigns.

Build segment

Use the visual editor in the Segments tab to easily build a segment from a series of drop-downs and picklists. As you build the attribute profile refresh segment insights to see how many customers match and to see how much value they bring to your business. When the segment is ready, activate it, and then use it to initiate marketing campaigns.

To build a segment for use with campaigns

  1. From the Segments tab, click Create Segment. This opens the Segment Editor.

  2. Select a table that contains the attributes you want to use, and then use the drop-downs, picklists, conditions, and values to define the attribute profile.

    Note

    The Customer_360 table is the default. For many segments it’s the only table you will need.

  3. When more than one attribute is present within an attribute group use AND or OR to filter values on more than one condition.

  4. Click Add section to add additional attribute groups.

    Each attribute group has the same requirement for using AND or OR to filter values. There is another AND versus OR choice that must be made in-between each each attribute group.

  5. For each attribute group that is added to the segment, select the database table that contains the attributes, and then select attributes.

    Tip

    Any table that is listed in the lower right may be used to build the attribute profile. Open the Data Explorer to learn more about the individual attributes within these tables.

  6. To view updated segment insights based on the currently-defined attributes, click REFRESH. This will validate the segment, after which segment insights are updated to match the condition-value pairs associated to all of the attributes in the segment.

  7. When the segment returns the parameters that meets the goals for your campaign, click Save, and then give your segment a name.

Build campaign

Use the campaign editor to build campaigns that send data to TikTok Ads. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to TikTok Ads.

Important

Email addresses most often lead to the best match rates!

You may include, in addition to email addresses and phone numbers, mobile advertiser IDs (MAIDs) if they are available. Associate the MAIDs for Apple devices to IDFA and MAIDs for Google Android devices to AAID.

To build a campaign

  1. From the Campaigns tab, click Create Campaign. This opens the New Campaign page.

  2. Give your campaign a name.

  3. Choose the segment that represents the audience to use for this campaign.

  4. Optional. Choose a segment that contains a list of customers to exclude from this campaign.

  5. Configure at least one control group/recipient group set for this campaign. Rename these groups as necessary.

    Tip

    A campaign may have many control group/recipient group sets and each set may have more than one recipient group. Click Add recipient group to add another recipient group. Click Add Sub-audience to add more sets to this campaign, and then use the Audience Builder to define the criteria for each sub-audience.

  6. For each control group/recipient group set, configure the percentages for each group, and then select a destination that is configured to send campaigns from Amperity to TikTok Ads.

    Important

    Do not assign TikTok Ads to the control group!

  7. Click Edit attributes to review the attributes that Amperity will send to TikTok Ads.

    TikTok Ads requires email addresses and phone numbers. You may also associate fields to advertising IDs (IDFAs for iOS devices or AAIDs for Android devices).

    Amperity pre-selects the list of attributes that may be sent to TikTok Ads. When you open the Edit attributes page for TikTok Ads, it will be similar to:

    Attributes for campaigns that send data to TikTok Ads.

    Note

    The Merged_Customers table is the default table from which data is sent to TikTok Ads, even though your segments were built against the Customer_360 table. This is by design. The Merged_Customers table is the underlying table for customer profile data and is the source for customer profile data that exists in the Customer_360 table.

  8. Specify if this campaign is a one-time or recurring campaign, define the delivery schedule, and then define the campaign launch date. (Amperity uses the campaign launch date internally to improve results tracking for campaigns.)

  9. Click Schedule.

    Note

    Amperity will begin processing the segments that define audiences, exclusions, and sub-audiences, and will then send the results to configured destinations. Please allow for enough time for Amperity to complete this process before kicking off a campaign in your downstream systems.