Send audiences to Criteo¶
Criteo is a commerce media platform that helps marketers and media owners manage and scale campaigns. Send audiences to Criteo, and then advertise to customers across paid media, including connected TV (CTV), banner ads, and video ads.
This topic describes the steps that are required to configure campaigns to send email address lists to Criteo.
Important
Amperity requires access to Criteo. This access may expire or be removed periodically, depending on how OAuth is managed at Criteo. If Amperity is unable to send data to Criteo ask your DataGrid Operator to reauthorize access to Criteo.
Note
Ask your DataGrid Operator or your Amperity representative for help configuring Criteo as a destination to which you can send campaigns for customer activation.
Build a segment¶
Use the Segment Editor to build any audience using a series of dropdowns and picklists.
As you define the attribute profile for an audience be sure to refresh segment insights to see how many customers match your audience and to see how much value they bring to your business.
When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.
Which attributes should you use?
You can use any attribute that is in your customer 360 database to define your audience.
When the list of customers who belong to this audience is sent to Criteo as part of a campaign you will be required to choose specific attributes to send.
Criteo supports the following attributes: email address lists.
Add to a campaign¶
Use the campaign editor to configure Amperity to send data to Criteo. Add a segment, define exclusions and sub-audiences, and then define the audiences that will be sent to Criteo.
To add Criteo to a campaign
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Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page. |
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Assign Criteo as a destination for at least one treatment group. 
Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Criteo. |
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Click Edit attributes to review the attributes that Amperity will send to Criteo. Criteo requires only email addresses. There are no optional fields. Amperity pre-selects the list of attributes that may be sent to Criteo. The Edit attributes page for Criteo is similar to: 
Note The Merged Customers table is the default table from which data is sent to Criteo, even though segments are often built from the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table. |
Configure default attributes¶
Each unique destination that is configured to send data to Criteo may be configured to have a set of default attributes that will sent to Criteo every time this destination is associated with a treatment group in an active campaign.
Default attributes may be configured for a destination by clicking the Default attributes link next to the Create campaign button on the Campaigns page.
The source table is set to Merged Customers for most attributes. Your brand may configure each attribute to be pulled from the source table that best represents how your brand wants to use the attribute in Criteo.
Criteo has the following requirements for attributes.
Source attribute |
Destination attribute |
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