Send campaigns to Criteo

Criteo is a commerce media platform that helps marketers and media owners manage and scale campaigns.

Important

Amperity requires access to Criteo. This access may expire or be removed periodically, depending on how OAuth is managed at Criteo. If Amperity is unable to send data to Criteo ask your DataGrid Operator to reauthorize access to Criteo.

Build campaign

Use the campaign editor to build campaigns that send data to Criteo. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to Criteo.

To build a campaign

1. From the Campaigns tab, click Create Campaign. This opens the New Campaign page.

2. Give your campaign a name.

3. Choose the segment that represents the audience to use for this campaign.

4. Optional. Choose a segment that contains a list of customers to exclude from this campaign.

5. Configure at least one control group/recipient group set for this campaign. Rename these groups as necessary.

   Tip

   A campaign may have many control group/recipient group sets and each set may have more than one recipient group. Click Add recipient group to add another recipient group. Click Add Sub-audience to add more sets to this campaign, and then use the Audience Builder to define the criteria for each sub-audience.

6. For each control group/recipient group set, configure the percentages for each group, and then select a destination that is configured to send campaigns from Amperity to Criteo.

7. Click Edit attributes to review the attributes that Amperity will send to Criteo.

   Criteo requires only email addresses. There are no optional fields.

   Amperity pre-selects the list of attributes that may be sent to Criteo. When you open the Edit attributes page for Criteo, it will be similar to:

   

   Note

   The Merged_Customers table is the default table from which data is sent to Criteo, even though your segments were built against the Customer_360 table. This is by design. The Merged_Customers table is the underlying table for customer profile data and is the source for customer profile data that exists in the Customer_360 table.

8. Specify if this campaign is a one-time or recurring campaign, define the delivery schedule, and then define the campaign launch date. (Amperity uses the campaign launch date internally to improve results tracking for campaigns.)

9. Click Schedule.

   Note

   Amperity will begin processing the segments that define audiences, exclusions, and sub-audiences, and will then send the results to configured destinations. Please allow for enough time for Amperity to complete this process before kicking off a campaign in your downstream systems.