Send audiences to Criteo

Criteo is a commerce media platform that helps marketers and media owners manage and scale campaigns. Send audiences to Criteo, and then advertise to customers across paid media, including connected TV (CTV), banner ads, and video ads.

This topic describes the steps required to configure campaigns to send email address lists to Criteo.

Important

Amperity requires access to Criteo. This access may expire or be removed periodically, depending on how OAuth is managed at Criteo. If Amperity is unable to send data to Criteo ask your DataGrid Operator to reauthorize access to Criteo.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring Criteo as a destination to which you can send campaigns for customer activation.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to view audience size and to see the value it brings to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

Which attributes should you use?

You can use any attribute that is in your customer 360 database to define your audience.

When sending the list of customers who belong to this audience to Criteo as part of a campaign you must choose specific attributes to send.

Criteo supports the following attributes: email address lists.

Add to a campaign

Use the campaign editor to configure Amperity to send data to Criteo. Add a segment, define exclusions and sub-audiences, and then define each audience sent to Criteo.

To add Criteo to a campaign

	Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
	Assign Criteo as a destination for at least one treatment group. Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Criteo.
	Click Edit attributes to review the attributes that Amperity sends to Criteo. Criteo requires only email addresses. There are no optional fields. Amperity pre-selects the list of attributes sent to Criteo. The Edit attributes page for Criteo is similar to: Note The Merged Customers table is the default table for sending data to Criteo, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.

Configure default attributes

Each unique destination configured to send treatment group audiences to Criteo has a set of default attributes.

Configure default attributes by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table defaults to the Merged Customers table for most attributes. This is configurable.

Criteo has the following requirements for attributes.

Source attribute	Destination attribute
email	email