Send audiences to DV360¶
Display & Video 360 (DV360) enables advertising on connected TVs (CTVs), such as Android TV and Chromecast, online video platforms, such as YouTube, along with providing access to a variety of third-party partner exchanges.
This topic describes the steps that are required to configure campaigns to send customer profiles to DV360.
Note
This destination uses the Google Audience Partner API .
Changes to audiences are not immediately available in DV360. Allow for up to 48 hours after the point at which Amperity has finished sending audience updates for them to be available.
Note
Ask your DataGrid Operator or your Amperity representative for help configuring DV360 as a destination to which you can send campaigns for customer activation.
Build a segment¶
Use the Segment Editor to build any audience using a series of drop-downs and picklists.
As you define the attribute profile for an audience be sure to refresh segment insights to see how many customers match your audience and to see how much value they bring to your business.
When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.
Which attributes should you use?
You can use any attribute that is in your customer 360 database to define your audience.
When the list of customers who belong to this audience is sent to DV360 as part of a campaign you will be required to choose specific attributes to send.
DV360 supports the following attributes: customer profiles.
Build a campaign¶
Use the campaign editor to build campaigns that send data to DV360. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to DV360.
To build a campaign
Google Audience Partner API Matching¶
DV360 matching can be done through the following list ID types:
Contact Info Matching¶
Personally identifiable information (PII) is any data that could potentially identify a specific individual. PII data includes details like names, addresses, email addresses, and other profile attributes, but can also include attributes like a loyalty number, customer relationship management (CRM) system identifiers, and foreign keys in customer data.
A list can be matched to contact information that contains PII data. If a row contains a NULL value, it will be automatically filtered out by the connector and will be shown in the error logs. Each field should be matched to (at least) one of the following columns:
Amperity |
Google API Key |
Description |
---|---|---|
Email Address |
For this key, the connector:
|
|
Phone Number |
phone |
Converts each phone number to E.164 format which represents a phone number as a number up to fifteen digits in length (without spaces) that starts with a + symbol. For example: +12061234567. For this key, the connector:
|
Last Name |
lastname |
For this key, the connector:
|
First Name |
firstname |
For this key, the connector:
|
Zip Code |
zip |
For this key, the connector:
|
Country Code |
country |
A two-letter country code in ISO 3166-1 alpha-2 format. For this key, the connector:
|
Mobile Device ID Matching¶
A list can be matched to mobile device IDs. These may be identifier for advertising (IDFA) or Google advertising IDs (AAID) for mobile devices. If a row contains a NULL value, it will be automatically filtered out by the connector and will be shown in the error logs.
Amperity |
Google API Key |
Description |
---|---|---|
Mobile Device ID |
mobile-id |
A list of mobile device IDs provided to Amperity by the customer. For this key, the connector:
|