Send audiences to Sailthru by Marigold

Sailthru by Marigold is a cross-channel marketing platform built to deliver personalized experiences for consumers across email, web, and mobile channels.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring Sailthru by Marigold as a destination to which you can send campaigns for customer activation.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to view audience size and to see the value it brings to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

Which attributes should you use?

You can use any attribute that is in your customer 360 database to define your audience.

When sending the list of customers who belong to this audience to Sailthru by Marigold as part of a campaign you must choose specific attributes to send.

Sailthru by Marigold supports the following attributes: email address lists.

Extended profile attributes

You can extend audiences that are sent to Sailthru by Marigold by including extended profile attributes. The following table shows the field name mapping that is required by Sailthru by Marigold. Rename fields within campaigns to the name that is required by Sailthru by Marigold.

Amperity name	Sailthru name
address	postal_address
address2	postal_address2
birthdate	birth_date
city	postal_city
country	country
full_name	name
gender	gender
given_name	first_name
phone	phone
postal	postal_code
surname	last_name
state	postal_state

Note

Sailthru by Marigold field names are case sensitive and cannot start with a number. Review the list of extended profile attributes that are supported by Sailthru by Marigold.

Add to a campaign

Use the campaign editor to configure Amperity to send data to Sailthru by Marigold. Add a segment, define exclusions and sub-audiences, and then define each audience sent to Sailthru by Marigold.

To add Sailthru to a campaign

	Open the Campaign Editor. This is available from the Campaigns page. Click the Create campaign button in the top right corner of the page.
	Assign Sailthru by Marigold as a destination for at least one treatment group. Note You may need to edit the attributes for the sub-audience to ensure Amperity is sending the right data to Sailthru by Marigold.
	Click Edit attributes to review the attributes that Amperity sends to Sailthru by Marigold. Sailthru by Marigold requires only email addresses. There are no optional fields. Amperity pre-selects the list of attributes sent to Sailthru by Marigold. The Edit attributes page for Sailthru by Marigold is similar to: Note The Merged Customers table is the default table for sending data to Sailthru by Marigold, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.

Configure default attributes

Each unique destination configured to send treatment group audiences to Sailthru by Marigold has a set of default attributes.

Configure default attributes by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table defaults to the Merged Customers table for most attributes. This is configurable.

Sailthru by Marigold has the following requirements for attributes.

Source attribute	Destination attribute
email	email