Send audiences to TikTok Ads Manager¶
Use segments to build high-value audiences for retargeting and lookalike modeling, and then use campaigns to send those audiences to TikTok Ads from Amperity. Marketers can use their best customers as a seed set for acquisition, which leads to improved match rates, stronger ROI, reduced onboarding costs, and stronger net new customer conversion.
Tip
Start with a balanced and stable audience. Allow that audience to complete its learning phase , which is a process TikTok Ads uses to optimize ad delivery for your audience.
Keep your audience stable during the learning phase and only make adjustments if your audience does not look like it will complete the learning phase, which typically ends after ~50 conversions.
Caution
To refresh audiences from Amperity, new one-time segment deliveries need to be created and uploaded to the client’s TikTok account.

You can access your audiences from within TikTok Ads Manager by clicking Assets, and then Audiences. From the Audiences page you can select an audience, click Create Audience, and then create a lookalike audience or you can select multiple audiences, and then click Create Ad Group, after which you can launch your TikTok campaign.
Note
Amperity uses a combination of endpoints in the TikTok Ads Segment API to verify existing segments , add or update the list of customers to match the list of customers sent from Amperity, and then map multiple advertising account IDs to the same business account .
Changes to audience mapping are not immediately available in TikTok Ads. Allow for up to 10 hours after the point at which Amperity has finished sending audience updates for them to be available.
Important
Amperity requires access to TikTok Ads. This access may expire or be removed periodically, depending on how OAuth is managed at TikTok Ads. If Amperity is unable to send data to TikTok Ads ask your DataGrid Operator to reauthorize access to TikTok Ads.
Note
Ask your DataGrid Operator or your Amperity representative for help configuring TikTok Ads as a destination to which you can send campaigns for customer activation.
Build a segment¶
Use the Segment Editor to build any audience using a series of drop-downs and picklists.
As you define the attribute profile for an audience be sure to refresh segment insights to see how many customers match your audience and to see how much value they bring to your business.
When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.
Which attributes should you use?
You can use any attribute that is in your customer 360 database to define your audience.
When the list of customers who belong to this audience is sent to TikTok Ads as part of a campaign you will be required to choose specific attributes to send.
TikTok Ads supports the following attributes: email addresses, phone numbers, and advertising IDs (IDFAs for iOS devices or AAIDs for Android devices).
Build a campaign¶
Use the campaign editor to build campaigns that send data to TikTok Ads. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to TikTok Ads.
Tip
Email addresses most often lead to the best match rates!
You may include, in addition to email addresses and phone numbers, mobile advertiser IDs (MAIDs) if they are available. Associate the MAIDs for Apple devices to IDFA
and MAIDs for Google Android devices to AAID
.
To build a campaign