Send audiences to TikTok Ads Manager

Use segments to build high-value audiences for retargeting and lookalike modeling, and then use campaigns to send those audiences to TikTok Ads from Amperity. Marketers can use their best customers as a seed set for acquisition, which leads to improved match rates, stronger ROI, reduced onboarding costs, and stronger net new customer conversion.

Tip

Start with a balanced and stable audience. Allow that audience to complete its learning phase , which is a process TikTok Ads uses to optimize ad delivery for your audience.

Keep your audience stable during the learning phase and only make adjustments if your audience does not look like it will complete the learning phase, which typically ends after ~50 conversions.

Caution

To refresh audiences from Amperity, new one-time segment deliveries need to be created and uploaded to the client’s TikTok account.

You can access your audiences from within TikTok Ads Manager by clicking Assets, and then Audiences. From the Audiences page you can select an audience, click Create Audience, and then create a lookalike audience or you can select multiple audiences, and then click Create Ad Group, after which you can launch your TikTok campaign.

Note

Amperity uses a combination of endpoints in the TikTok Ads Segment API to verify existing segments , add or update the list of customers to match the list of customers sent from Amperity, and then map multiple advertising account IDs to the same business account .

Changes to audience mapping are not immediately available in TikTok Ads. Allow for up to 10 hours after the point at which Amperity has finished sending audience updates for them to be available.

Important

Amperity requires access to TikTok Ads. This access may expire or be removed periodically, depending on how OAuth is managed at TikTok Ads. If Amperity is unable to send data to TikTok Ads ask your DataGrid Operator to reauthorize access to TikTok Ads.

Note

Ask your DataGrid Operator or your Amperity representative for help configuring TikTok Ads as a destination to which you can send campaigns for customer activation.

Build a segment

Use the Segment Editor to build any audience using a series of drop-downs and picklists.

As you define the attribute profile for an audience be sure to refresh segment insights to see how many customers match your audience and to see how much value they bring to your business.

When the segment is ready, activate it, and then use it use it in a campaign to send to your preferred destinations for customer activation.

Which attributes should you use?

You can use any attribute that is in your customer 360 database to define your audience.

When the list of customers who belong to this audience is sent to TikTok Ads as part of a campaign you will be required to choose specific attributes to send.

TikTok Ads supports the following attributes: email addresses, phone numbers, and advertising IDs (IDFAs for iOS devices or AAIDs for Android devices).

Build a campaign

Use the campaign editor to build campaigns that send data to TikTok Ads. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to TikTok Ads.

Tip

Email addresses most often lead to the best match rates!

You may include, in addition to email addresses and phone numbers, mobile advertiser IDs (MAIDs) if they are available. Associate the MAIDs for Apple devices to IDFA and MAIDs for Google Android devices to AAID.

To build a campaign

	The campaign builder is available from the Campaigns page. The Create Campaign button in the top right corner of the page opens the campaign builder. After the campaign builder opens, give your campaign a name. Tip The campaign name will always appear in the filename that is sent to any destination. Use good naming patterns for the campaigns you will send to TikTok Ads. Good naming patterns help ensure that you can easily find your campaigns within Amperity and that the campaign is discoverable in TikTok Ads by users who may not be the same users who built the campaign in Amperity. Avoid duplication between campaign and treatment group names. Avoid using TikTok Ads in the name unless the campaign is sent only to TikTok Ads. Use a naming pattern that ensures the campaign name works across every treatment group that is configured within any sub-audience. If brand names and/or region names apply to all sub-audiences in the campaign, consider using them within the campaign name.
	All campaigns start with an audience. Choose a segment from the Include drop-down list. The customers in that list will become the audience for this campaign. Tip When a campaign starts with an audience that is defined by a single segment, you can use the segment insights for that segment as a way to measure the performance of that audience over time.
	Sometimes campaigns need to exclude certain members of your audience. For example, a churn prevention campaign is often configured to exclude customers who have opted-out of SMS messaging and/or who have unsubscribed from an email list. When you need to exclude audience members, choose one (or more) segments from the Exclude drop-down list. The customers in an exclusion list will be removed from the audience for this campaign.
	Some campaigns have just one audience, while others have many and require sub-audiences. Sub-audiences can be many things. How you choose to configure them depends on your audience, marketing strategy and goals, and the type of campaign you will run in TikTok Ads. Click Add treatment to add another treatment group to a sub-audience. The total percentages for all treatment groups (and the control group, if present) must be 100%. Click Add Sub-audience to add more sub-audiences to this campaign, and then use the Audience Builder to define the criteria for that sub-audience.
	Assign TikTok Ads as a destination for at least one treatment group, and then edit the attributes for the sub-audience to ensure Amperity is sending the right data to TikTok Ads.
	Click Edit attributes to review the attributes that Amperity will send to TikTok Ads. TikTok Ads requires email addresses and phone numbers. You may also associate fields to advertising IDs (IDFAs for iOS devices or AAIDs for Android devices). Amperity pre-selects the list of attributes that may be sent to TikTok Ads. The Edit attributes page for TikTok Ads is similar to: Note The Merged Customers table is the default table from which data is sent to TikTok Ads, even though segments are often built against the Customer 360 table. This is by design. The Merged Customers table is the underlying table for customer profile data and is the source for all customer profile data that exists within the Customer 360 table.
	A campaign can be configured to be sent once or on a recurring basis. A campaign can also be scheduled (i.e. “to be sent at the time you choose in the future”) or to be sent as soon as possible.
	Enter the date on which you plan to launch your campaign in TikTok Ads. This date helps Amperity improve results tracking and campaign results measurement.
	When your campaign is ready, click the Schedule button in the top right corner of the Campaigns page. Note Amperity will begin processing the segments that define audiences, exclusions, and sub-audiences, and will then send the results to TikTok Ads. Please allow for enough time for Amperity to complete this process before starting a campaign in TikTok Ads.

Configure default attributes

Each unique destination that is configured to send data to TikTok Ads may be configured to have a set of default attributes that will sent to TikTok Ads every time this destination is associated with a treatment group in an active campaign.

Default attributes may be configured for a destination by clicking the Default attributes link next to the Create campaign button on the Campaigns page.

The source table is set to Merged Customers for most attributes. Your brand may configure each attribute to be pulled from the source table that best represents how your brand wants to use the attribute in TikTok Ads.

TikTok Ads has the following requirements for attributes.

Source attribute	Destination attribute
email	EMAIL
phone	PHONE
Offline events parameters	Review the list of offline events parameterss your brand can send to TikTok Ads. These may be configured as default attributes in Amperity.

Offline events parameters

The following table describes each of the parameters that are required by TikTok Ads for offline events.

The fields are listed alphabetically, but may be returned by a query in any order.

Field name	Description
brand	Optional. The brand name of the product item.
content_category	Optional. A product category.
content_id	Optional. A product identifier.
content_name	Optional. The name of a product.
content_type	Optional. A product or product type.
currency	Optional. The ISO 4217 code for the currency that is associated with the offline event. For example: “USD”.
emails	Required The email address that is associated with an individual customer record. A customer record may be associated with multiple email addresses. An email address should be converted to lowercase prior to applying SHA-256 hashing.
event	Required The type of offline event. Add event to your query and then set a value: ,event AS 'CompletePayment' Important The value for event must be one of the supported offline event types defined by TikTok Ads. A partial list of event types—ones that are more likely to align to your Amperity use cases—is described in the following table. The value for event must be one of the following: AddPaymentInfo Use when the offline event is associated with a customer adding their payment information as part of the checkout process on your brand’s website. AddToCart Use when the offline event is associated with a customer adding a product in your product catalog to the cart on your brand’s website. CompletePayment Use when the offline event is associated with a completed transaction, either in-store or from your brand’s website. CompleteRegistration Use when the offline event is associated with a customer signing up for something, such as joining your brand’s loyalty program or creating an accounnt on your brand’s website. Contact Use when the offline event is associated with a customer’s interaction with your brand’s customer support team. Download Use when the offline event is associated with a customer downloading something from your brand’s website. PlaceAnOrder Use when the offline event is associated with a customer placing an order from your brand’s website. Subscribe Use when the offline event is associated with a customer subscribing to something, such as your brand’s loyalty program or notifications (email or SMS). The value for event is used to categorize offline conversions within the TikTok Ads user interface and may not be customized. Use the event type that best associates how your brand wants to use offline events within TikTok Ads.
event_channel	Optional. The event channel type. Must be one of the following values: email, website, phone_call, in_store, crm, or other.
event_id	Required. The unique identifier for the offline event. TikTok Ads recommends that the value for event_id be a string of 32 characters that includes any combination of numeric digits (0-9), uppercase letters (A-Z), and lowercase letters (a-z).
event_set_id	Required. The event set ID. (The event set must exist before you can send data to it from Amperity.) An event set ID is a nineteen character string similar to “7654321098765432109”. You can find the event set ID from the TikTok Ads user interface. Click Assets, then Events, and then from the Offline box select Manage. Each event set will have its own card; the event set ID is located under the name of the event set.
order_id	Optional. The unique ID for a transaction.
phone_numbers	Recommended. The phone number that is associated with an individual customer record. A customer record may be associated with multiple phone numbers. Note A phone number must be in E.164 format , which represents a phone number as a number up to fifteen digits in length (without spaces) that starts with a + symbol. For example: +12061234567. Important A phone number must have SHA-256 hashing applied. Convert the phone number to E.164 format prior to applying SHA-256 hashing.
price	Optional. The price of a product or service.
quantity	Optional. The number of items associated with an offline event.
shop_id	The unique ID for a physical store location or for your brand’s website.
timestamp	The date and time at which the offline event occurred. The timestamp should use ISO 8601 formatting.
value	Optional The value associated with the offline event. Note This value is required for revenue reports within TikTok Ads.