Send campaigns to TikTok Ads Manager

Use segments to build high-value audiences for retargeting and lookalike modeling, and then use campaigns to send those audiences to TikTok Ads from Amperity. Marketers can use their best customers as a seed set for acquisition, which leads to improved match rates, stronger ROI, reduced onboarding costs, and stronger net new customer conversion.


To refresh audiences from Amperity, new one-time segment deliveries need to be created and uploaded to the client’s TikTok account.

Send first-party audience data from Amperity to TikTok Ads.

You can access your audiences from within TikTok Ads Manager by clicking Assets, and then Audiences. From the Audiences page you can select an audience, click Create Audience, and then create a lookalike audience or you can select multiple audiences, and then click Create Ad Group, after which you can launch your TikTok campaign.


Amperity uses a combination of endpoints in the TikTok Ads Segment API to verify existing segments , add or update the list of customers to match the list of customers sent from Amperity, and then map multiple advertising account IDs to the same business account .

Changes to audience mapping are not immediately available in TikTok Ads. Allow for up to 10 hours after the point at which Amperity has finished sending audience updates for them to be available.


Amperity requires access to TikTok Ads. This access may expire or be removed periodically, depending on how OAuth is managed at TikTok Ads. If Amperity is unable to send data to TikTok Ads ask your DataGrid Operator to reauthorize access to TikTok Ads.


Ask your DataGrid Operator or your Amperity representative to configure TikTok Ads as a channel to which you can send campaigns.

Build campaign

Use the campaign editor to build campaigns that send data to TikTok Ads. Add a segment, define exclusions and sub-audiences, and then configure Amperity to send campaign data to TikTok Ads.


Email addresses most often lead to the best match rates!

You may include, in addition to email addresses and phone numbers, mobile advertiser IDs (MAIDs) if they are available. Associate the MAIDs for Apple devices to IDFA and MAIDs for Google Android devices to AAID.

To build a campaign

  1. From the Campaigns tab, click Create Campaign. This opens the New Campaign page.

  2. Give your campaign a name.

  3. Choose the segment that represents the audience to use for this campaign.

  4. Optional. Choose a segment that contains a list of customers to exclude from this campaign.

  5. Configure at least one control group/recipient group set for this campaign. Rename these groups as necessary.


    A campaign may have many control group/recipient group sets and each set may have more than one recipient group. Click Add recipient group to add another recipient group. Click Add Sub-audience to add more sets to this campaign, and then use the Audience Builder to define the criteria for each sub-audience.

  6. For each control group/recipient group set, configure the percentages for each group, and then select a destination that is configured to send campaigns from Amperity to TikTok Ads.

  7. Click Edit attributes to review the attributes that Amperity will send to TikTok Ads.

    TikTok Ads requires email addresses and phone numbers. You may also associate fields to advertising IDs (IDFAs for iOS devices or AAIDs for Android devices).

    Amperity pre-selects the list of attributes that may be sent to TikTok Ads. When you open the Edit attributes page for TikTok Ads, it will be similar to:

    Attributes for campaigns that send data to TikTok Ads.


    The Merged_Customers table is the default table from which data is sent to TikTok Ads, even though your segments were built against the Customer_360 table. This is by design. The Merged_Customers table is the underlying table for customer profile data and is the source for customer profile data that exists in the Customer_360 table.

  8. Specify if this campaign is a one-time or recurring campaign, define the delivery schedule, and then define the campaign launch date. (Amperity uses the campaign launch date internally to improve results tracking for campaigns.)

  9. Click Schedule.


    Amperity will begin processing the segments that define audiences, exclusions, and sub-audiences, and will then send the results to configured destinations. Please allow for enough time for Amperity to complete this process before kicking off a campaign in your downstream systems.