Predictive models¶
A predictive model is a feature of AmpIQ that predict customer behavior, such as predicted customer lifetime value (predicted CLV), churn propensity, product affinity, and lifecycle events.
Note
Predictive models require at least four years of historical data (five years or more is recommended). You should have at least 100,000 customer transactions on an annual basis, with at least a 10% retention rate.
The following tables must be configured in your customer 360 database prior to running predictive models:
Customer 360
Merged Customers
Transaction Attributes
Transaction Attributes Extended
Unified Itemized Transactions (updated to include product catalogs)
Unified Transactions
Common inputs to models¶
Columns from the Merged Customers, Unified Transactions, and Unified Itemized Transactions (including product catalogs) are used as inputs to predictive modeling. For multi-brand tenants, the amperity_id column from the Customer 360 table is also used as an input to predictive modeling.
The following columns are common inputs to predictive models:
Source table |
Input columns |
---|---|
Merged Customers |
The following columns are common inputs:
|
Unified Itemized Transactions |
The following columns are common inputs:
|
Unified Transactions |
The following columns are common inputs:
|
Available models¶
The following predictive models can be enabled for your tenant: