Build Segments¶
Sending campaigns from Amperity is a combination of three things: segments, audiences, and destinations. This is part one of a series of topics that describes how this works.
A segment defines the audience that you will use with your campaign.
A campaign breaks that audience down into sub-audiences that align to your marketing strategies and goals.
Destinations are the locations and channels to which you will send those sub-audiences, after which you will perform specific marketing activities to support your marketing campaign.
You can use the Segment Editor to build a segment using the attributes that are available to your tenant. Use a segment as the starting audience for any campaign.
Note
A version of this editor–called Audience Builder–is also available from within the Campaigns tab and is used to define sub-audiences for a campaign. The Audience Builder does not provide segment insights and you must use the same database and tables that were used to build the initial audience.
The following sections describe the individual elements within the Segment Editor.