Send audience lists to ActiveCampaign

Note

This topic contains information about configuring a destination that sends query results to ActiveCampaign using orchestrations. To configure a destination that sends audiences to ActiveCampaign using campaigns see this topic .

ActiveCampaign is an automation platform for ecommerce, business-to-consumer, and business-to-business that helps you use email and SMS marketing to reach, nurture, convert, and grow your customer base.

Note

This destination uses the Active Campaign REST API .

Changes to audience lists are not immediately available in ActiveCampaign. Allow for up to 24 hours after the point at which Amperity has finished sending audience updates for them to be available.

ActiveCampaign API is rate limited to 5 requests per second.

Get details

Review the following details before configuring credentials for ActiveCampaign and before configuring Amperity to send audience lists to ActiveCampaign.

	Credential settings API key Required The API key for your ActiveCampaign account. Base URL Required The base URL for your ActiveCampaign account. For example: https://<your-account>.api-us1.com/api/3/.
	Required configuration settings Audience primary key The primary key for the audience. Set to “email”. Group name The name of the user group to which Amperity will send data. This group must exist in ActiveCampaign and must have permission to view and interact with the email list. You must log into ActiveCampaign as a member of the specified user group to have access to the email list that is managed by Amperity. List name (Required at orchestration) The name of an email list in ActiveCampaign that will be managed by Amperity.
	A contact in ActiveCampaign is defined by an email address. A contact may have additional information, but cannot exist without an email address. Use a query or a campaign to define the information in the email list that will be managed by Amperity.

Configure credentials

Configure credentials for ActiveCampaign before adding a destination.

An individual with access to ActiveCampaign should use SnapPass to securely share “API key” and “URL” details with the individual who will configure Amperity.

To configure credentials for ActiveCampaign

	From the Settings page, select the Credentials tab, and then click the Add credential button.
	In the Credentials settings dialog box, do the following: From the Plugin dropdown, select ActiveCampaign. Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination.
	The settings that are available for a credential are determined by the credential type. For the “active-campaign” credential type, configure settings, and then click Save. API key Required The API key for your ActiveCampaign account. URL Required The base URL for your ActiveCampaign account. For example: https://<your-account>.api-us1.com/api/3/.

Add destination

Use a sandbox to configure a destination for ActiveCampaign. Before promoting your changes, send a test audience, and then verify the the results in ActiveCampaign. After the end-to-end workflow has been verified, push the destination from the sandbox to production.

To add a destination for ActiveCampaign

	Open the Destinations page, and then click the Add destination button. To configure a destination for ActiveCampaign, do one of the following: Click the row in which ActiveCampaign is located. Destinations are listed alphabetically and you can scroll up and down the list. Search for ActiveCampaign. Start typing “acti”. The list will filter to show only matching destinations. Select “ActiveCampaign”.
	Select the credential for ActiveCampaign from the Credential drop-down, and then click Continue. Tip Click the “Test connection” link on the “Configure destination” page to verify that Amperity can connect to ActiveCampaign.
	In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow users with limited access to PII access to this destination. Restricted PII access is enabled when the Restrict PII access policy option that prevents users who are assigned to that option from viewing data that is marked as PII anywhere in Amperity and from sending that data to any downstream workflow.
	Configure the following settings, and then click “Save”. Audience primary key Required The primary key for the audience. Set to “email”. Group name Required The name of the user group to which Amperity will send data. This group must exist in ActiveCampaign and must have permission to view and interact with the email list. You must log into ActiveCampaign as a member of the specified user group to have access to the email list that is managed by Amperity. List name (Required at orchestration) Required The name of an email list in ActiveCampaign that will be managed by Amperity. Verbose logging? Enable verbose logging to return log details when ActiveCampaign rejects adding contacts to the email list. When verbose logging setting is enabled, a list of rejected contacts is returned by the response from ActiveCampaign. For each rejected contact, a contact identifier is provided along with a string that describes the reason why the contact was rejected.
	After this destination is configured, users may configure Amperity to: Use orchestrations to send query results Use orchestrations and campaigns to send audiences Use orchestrations and campaigns to send offline events to ActiveCampaign.