Send data to Adobe Marketo

Adobe Marketo is marketing automation software that streamlines, automates, and measures marketing tasks and workflows.

Note

Amperity uses the Adobe Marketo API to update the membership of audience lists in Adobe Marketo to match the membership of audience lists that are sent from Amperity. The membership of the list in Adobe Marketo will be updated to match the membership of the audience list that is sent from Amperity. Amperity will add a user when they do not exist in Adobe Marketo.

Amperity does not maintain smart lists and does not remove users from the Adobe Marketo database.

This topic describes the steps that are required to send static audience lists to Adobe Marketo from Amperity:

  1. Get details

  2. Add destination

  3. Add data template

Get details

Adobe Marketo requires the following configuration details:

  1. The client ID and client secret .

  2. The subdomain used with Adobe Marketo.

  3. The audience name.

Note

Adobe Marketo API has the following limitations:

  • Subscriptions are allocated 50,000 API calls per day. This resets daily at 12:00 AM, Central Standard Time.

  • API access is rate limited to 100 calls per 20 seconds, with up to 10 concurrent API calls.

You may experience these rate limits when sending very large audience lists.

It is possible for Adobe Marketo to have multiple audience lists with duplicate names. If the Adobe Marketo API returns more than one audience list, Amperity will update the first audience list in that list.

Add destination

Configure Amperity to send data to Adobe Marketo using the Marketo API.

To add a destination

  1. From the Destinations tab, click Add Destination. This opens the Add Destination dialog box.

  2. Enter the name of the destination and a description. For example: “Adobe Marketo” and “This sends static audience lists to Adobe Marketo”.

  3. From the Plugin drop-down, select Adobe Marketo.

  4. The “marketo” credential type is selected automatically.

  5. From the Credential drop-down, select Create a new credential. This opens the Create New Credential dialog box.

  6. Enter a name for the credential along with the client ID, client secret, and subdomain. Click Save.

  7. Select Allow customers to use this data template.

  8. Select Allow orchestrations from users with limited PII access. (A user with limited PII access has been assigned the Restrict PII Access policy option.)

  9. Click Save.

Add data template

A data template defines how columns in Amperity data structures are sent to downstream workflows. A data template is part of the configuration for sending query and segment results from Amperity to an external location.

Important

Specify the list and folder names as they are defined in Adobe Marketo. This is the list, and then folder names, to which Amperity will send audience list updates.

You have two options for setting up data templates for Adobe Marketo:

  1. For use with campaigns

  2. For use with orchestrations

for campaigns

You can configure Amperity to send campaign results to Adobe Marketo. These results are sent from the Campaigns tab and may only contain a list of email addresses.

To add a data template for campaigns

  1. From the Destinations tab, open the menu for a destination that is configured for Adobe Marketo, and then select Add data template.

    This opens the Add Data Template dialog box.

  2. Enter the name of the data template and a description. For example: “Adobe Marketo audiences” and “Send audiences to Adobe Marketo.”

  3. Enable the Allow customers to use this data template option, and then enable the Make available to campaigns option. This allows users to send campaign results from Amperity to Adobe Marketo.

  4. Verify all template settings and make any required updates.

  5. Click Save.

for orchestrations

You can configure Amperity to send query results to Adobe Marketo. These results are sent using an orchestration.

To add a data template for orchestrations

  1. From the Destinations tab, open the menu for a destination that is configured for Adobe Marketo, and then select Add data template.

    This opens the Add Data Template dialog box.

  2. Enter the name of the data template and a description. For example: “Adobe Marketo customer profiles” and “Send email addresses and customer profiles to Adobe Marketo.”

  3. Enable the Allow customers to use this data template option. This allows users to build queries, and then configure orchestrations that send results from Amperity to a configured destination.

  4. Optional. Enable the Allow orchestrations from customers with limited PII access option. This allows users who have been assigned the Restrict PII Access policy option to send results from Amperity.

  5. Verify all template settings and make any required updates.

  6. Click Save.