Send data to Amazon Ads¶

Amazon Ads is an online advertising platform that helps brands meet their audiences where they shop, read, listen, and watch.

Warning

Please ask your Amperity representative for assistance with setting up Amazon Ads as a destination within your tenant.

Amperity can manage audiences within Amazon Ads for use with a variety of advertising and paid media channels, such as:

Sponsored ads for products and brands that appear within search results on the Amazon website and within the mobile app.
Sponsored display ads that reach audiences as they browse, research, or buy products on Amazon, on Twitch, or by using Amazon DSP, a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon.
Video ads for streaming TV and online video. Streaming TV ads can appear on Twitch, live sports events, top TV and network broadcaster apps, and curated news on Fire TV. Online video ads reach audiences on Amazon-owned sites, including IMDb.com and Twitch and may appear on third-party sites through Amazon Publisher Direct.
Audio ads that are heard during breaks in premium audio content, including first-party Amazon Music ad-supported tiers, connected TV environments, Twitch News, Alexa-enabled devices, and third-party sites through Amazon Publisher Direct.

Note

This destination uses the Amazon Ads API to manage audiences. If the audience does not exist, Amperity will create it. If the audience exists, Amperity will update the list of members to match the list that is sent.

This topic describes the steps that are required to send audience lists to Amazon Ads from Amperity:

Get details
Add destination
Add data template

Get details¶

The Amazon Ads destination requires the following configuration details:

Configuration details for Amazon Ads.

An Amazon Ads advertiser ID
An Amazon Ads marketplace. Options are: United States (US), Mexico (MX), or Canada (CA).

Note

The refresh token is provided after the OAuth process is completed.

Details for the audiences in Amazon Ads that will be managed by Amperity.

An audience name and description. If there is not an audience exactly matches the one sent from Amperity to Amazon Ads, Amperity will a new audience.
The amount of time (in seconds) an audience member will belong to this audience, after which they are removed. Maximum value: “34,300,800” (which is the equivalent of 9528 hours or 397 days).

Tip

Set this value to “0” to remove all audience members.
Leave the the external ID setting empty.

Use a query to return an audience that contains any of the following attributes:

SELECT
  ,amperity_id
  ,email
  ,phone
  ,address
  ,city
  ,state
  ,postal
  ,given_name AS 'firstname'
  ,surname AS 'lastname'
FROM Customer_360

Important

The amperity_id column is required and if first and last names are returned, the column names must be firstname and lastname. A phone number must be in E.164 format format. Amperity applies hashing to the PII by default.

Configure OAuth¶

OAuth is an open standard for access delegation, commonly used to grant websites or applications access to information on other websites.

To configure OAuth

From the Destinations tab, click Add Destination. The Add Destination dialog box opens.
From the Plugin drop-down, select Amazon Ads.
From the Credential drop-down, select Create a new credential. This opens the Create New Credential dialog box.
Generate an authorization link, and then visit the URL that was generated to complete the authorization process.

Log in to Amazon Ads at the generated URL using the customer’s credentials to allow access to the customer’s instance of Amazon Ads.

Tip

Send the URL to an individual who can provide the customer’s credentials, and then ask them to log into Amazon Ads on your behalf.
When complete, you will be redirected to the Credentials page in Amperity.

Verify the credential is on the page, and then return to the Destinations tab.

Reauthorize Amperity¶

You may need to reauthorize access to Amazon Ads. This is necessary when an authorization token has expired or when it has been removed by someone with permission to manage access within Amazon Ads. To reauthorize access to Amazon Ads, follow the steps to configure OAuth and create a new credential.

Add destination¶

Configure Amperity to send audience lists directly to Amazon Ads.

To add a destination

	Open the Destinations tab to configure a destination for Amazon Ads, and then click the Add Destination button to open the Destination dialog box. Enter a name for this destination and provide a description. For example: “Amazon Ads” and “This sends audiences to Amazon Ads”. From the Plugin drop-down, start typing “ama” to filter the list, and then select Amazon Ads.
	Credentials allow Amperity to connect to Amazon Ads. The credential type is set automatically to amazon-ads. You may use an existing credential or you may add a new one. Select an existing credential from the Credential drop-down. – or – Select Create a new credential from the Credential drop-down. This opens the Credential dialog box. To create a new credential for Amazon Ads, generate an authorization link, and then use that link to log into your Amazon Ads account. After you have completed that process, you will be provided a refresh token. Add the value for the refresh token to the Refresh Token setting in Amperity. When finished, click Save.
	Each destination has settings that define how Amperity will deliver data to Amazon Ads. These settings are listed under the Settings section of the Destination dialog box. Add the advertiser ID for your Amazon Ads account, and then select the marketplace in which this segment will be used to run advertising. Possible options are: “US”, “MX”, and “CA”.
	Business users are assigned to the Amp360 User and/or AmpIQ User policies. (Amp360 User allows access to queries and orchestrations and AmpIQ User allows access to segments and campaigns.) A business user cannot select a destination that is not visible to them. Business users – including users assigned to the DataGrid Operator policy – may have restricted access to PII. What is restricted access to PII? Restricted PII access is enabled when the Restrict PII Access policy option that prevents users who are assigned to that option from viewing data that is marked as PII anywhere in Amperity and from sending that data to any downstream workflow. You can make this destination visible to orchestrations and allow users with restricted access to PII to use this destination by enabling one (or both) of the following options: Note To allow business users to use this destination with campaigns, you must enable the Make available to campaigns option within the data template. This allows users to send campaign results from Amperity to Amazon Ads. The other two settings may be configured within the data template instead of the destination.
	Review all settings, and then click Save. Important You must configure a data template for this destination before you can send data to Amazon Ads.

Add data template¶

A data template defines how columns in Amperity data structures are sent to downstream workflows. A data template is part of the configuration for sending query and segment results from Amperity to an external location.

To add a data template

	From the Destinations tab, open the menu for a destination that is configured for Amazon Ads, and then select Add data template. This opens the Add Data Template dialog box. From the Destinations tab, open the menu for a destination that is configured for Amazon Ads, and then select Add data template. This opens the Add Data Template dialog box.
	Verify business user access to queries and orchestrations and access to segments and campaigns. A business user may also have restricted access to PII, which prevents them from viewing and sending customer profile data. If business user access was not configured as part of the destination, you may configure access from the data template. Important To allow business users to use this destination with campaigns, you must enable the Make available to campaigns option. This allows users to send campaign results from Amperity to Amazon Ads. If you enable this option, the data extension settings require using campaign name and group name template variables to associate the name of the data extension to your campaign.
	Verify all configuration settings. Important The audience name must exactly match an audience in Amazon Ads to update membership. If there is not an audience that exactly matches the one sent from Amperity to Amazon Ads, Amperity will a new audience. Leave the External ID setting empty. Set the membership duration in seconds. For example, an audience that lasts 180 days should have a value of “15,552,000” for the Membership duration setting. Note When the advertiser ID and marketplace settings are not configured as part of the destination, you must configure them as part of the data template before making this destination available to campaigns.
	Review all settings, and then click Save. After you have saved the data template, and depending on how you configured it, business users can send audience lists to Amazon Ads.