Send data to Criteo

Criteo is a commerce media platform that helps marketers and media owners manage and scale campaigns. Send audiences to Criteo, and then advertise to customers across paid media, including connected TV (CTV), banner ads, and video ads.

Note

This destination uses the Criteo API .

This topic describes the steps that are required to send audience lists to Criteo from Amperity:

1. Get details

2. Authorize Amperity access to the customer’s account

3. Add destination

4. Add data template

Get details

The Criteo destination requires the following configuration details:

1. The advertiser ID.

2. Authorize Amperity to send data to the customer’s Criteo account.

Send transactions data

Optional. You can send transactions data to Criteo as a CSV or TSV file using SFTP.

Review the requirements for using SFTP to send transactions data to Criteo , and then configure Amperity to connect to Criteo using the SFTP destination.

After the SFTP destination is configured, use a query to map a customer’s email address and transactions data to the fields that can be sent to Criteo. For example:

SELECT
  uit.amperity_id AS user_crmid
  ,mc.email AS user_email
  ,uit.order_id AS event_id
  ,uit.item_quantity AS event_item_quantity
  ,uit.product_id AS event_item_id
  ,uit.currency AS event_currency
  ,uit.item_revenue AS event_item_price
  ,uit.order_datetime AS event_timestamp
  ,uit.store_id AS store_id
  --,uit.purchase_brand AS event_item_brand --optional
  --,uit.product_category AS event_item_category --optional
FROM Merged_Customers mc
INNER JOIN Unified_Itemized_Transactions uit
ON mc.amperity_id
WHERE mc.email IS NOT NULL
AND uit.is_return = false
AND uit.is_cancellation = false

Configure OAuth

OAuth is an open standard for access delegation, commonly used to grant websites or applications access to information on other websites.

Important

When configuring OAuth for Criteo you must select the portfolios to which access will be granted.

Criteo will only create the credential if the account you are using has not already granted Amperity access. If you need to create a new credential, revoke access for Amperity , and then reconfigure OAuth using the newly-generated link.

To configure OAuth

1. From the Destinations tab, click Add Destination. The Add Destination dialog box opens.

2. From the Plugin drop-down, select Criteo.

3. From the Credential drop-down, select Create a new credential. This opens the Create New Credential dialog box.

4. Generate an authorization link, and then visit the URL that was generated to complete the authorization process.

   Log in to Criteo at the generated URL using the customer’s credentials to allow access to the customer’s instance of Criteo.

   Tip

   Send the URL to an individual who can provide the customer’s credentials, and then ask them to log into Criteo on your behalf.

5. When complete, you will be redirected to the Credentials page in Amperity.

   Verify the credential is on the page, and then return to the Destinations tab.

Reauthorize Amperity

You may need to reauthorize access to Criteo. This is necessary when an authorization token has expired or when it has been removed by someone with permission to manage access within Criteo. To reauthorize access to Criteo, follow the steps to configure OAuth and create a new credential.

Tip

You may need to revoke access for Amperity, and then re-authorize access.

Add destination

Configure Amperity to send audience lists directly to Criteo.

Warning

Amperity must be authorized to send data to your Criteo account prior to configuring the destination.

To add a destination

	Open the Destinations tab to configure a destination for Criteo, and then click the Add Destination button to open the Destination dialog box. Enter a name for this destination and provide a description. For example: “Criteo” and “This sends audiences to Criteo”. From the Plugin drop-down, start typing “cri” to filter the list, and then select Criteo.
	Credentials allow Amperity to connect to Criteo. The credential type is set automatically to criteo. You may use an existing credential or you may add a new one. Select an existing credential from the Credential drop-down. – or – Select Create a new credential from the Credential drop-down. This opens the Credential dialog box. Enter the name for the credential, and then add a description. Add the client ID and client secret for Criteo. When finished, click Save.
	Each destination has settings that define how Amperity will deliver data to Criteo. These settings are listed under the Settings section of the Destination dialog box. The following settings are specific to Criteo: Setting Description Advertiser ID The unique ID for the advertiser account in Criteo to which Amperity will send audiences.
	Business users are assigned to the Amp360 User and/or AmpIQ User policies. (Amp360 User allows access to queries and orchestrations and AmpIQ User allows access to segments and campaigns.) A business user cannot select a destination that is not visible to them. Business users – including users assigned to the DataGrid Operator policy – may have restricted access to PII. What is restricted access to PII? Restricted PII access is enabled when the Restrict PII Access policy option that prevents users who are assigned to that option from viewing data that is marked as PII anywhere in Amperity and from sending that data to any downstream workflow. You can make this destination visible to orchestrations and allow users with restricted access to PII to use this destination by enabling one (or both) of the following options: Note To allow business users to use this destination with campaigns, you must enable the Make available to campaigns option within the data template. This allows users to send campaign results from Amperity to Criteo. The other two settings may be configured within the data template instead of the destination.
	Review all settings, and then click Save. Important You must configure a data template for this destination before you can send data to Criteo.

Add data template

A data template defines how columns in Amperity data structures are sent to downstream workflows. A data template is part of the configuration for sending query and segment results from Amperity to an external location.

To add a data template

	From the Destinations tab, open the menu for a destination that is configured for Criteo, and then select Add data template. This opens the Add Data Template dialog box. From the Destinations tab, open the menu for a destination that is configured for Criteo, and then select Add data template. This opens the Add Data Template dialog box.
	Verify business user access to queries and orchestrations and access to segments and campaigns. A business user may also have restricted access to PII, which prevents them from viewing and sending customer profile data. If business user access was not configured as part of the destination, you may configure access from the data template. Important To allow business users to use this destination with campaigns, you must enable the Make available to campaigns option. This allows users to send campaign results from Amperity to Criteo. If you enable this option, the data extension settings require using campaign name and group name template variables to associate the name of the data extension to your campaign.
	Verify all configuration settings. Note When the advertiser ID setting was are not configured as part of the destination, you must configure it as part of the data template before making this destination available to campaigns.
	Review all settings, and then click Save. After you have saved the data template, and depending on how you configured it, business users can send query results to Criteo and/or send campaigns to Criteo to Criteo.