Send data to Criteo

Criteo is a commerce media platform that helps marketers and media owners manage and scale campaigns.

Note

This destination uses the Criteo API .

This topic describes the steps that are required to send audience lists to Criteo from Amperity:

  1. Get details

  2. Authorize Amperity access to the customer’s account

  3. Add destination

  4. Add data template

Get details

The Criteo destination requires the following configuration details:

  1. The advertiser ID.

  2. Authorize Amperity to send data to the customer’s Criteo account.

Configure OAuth

OAuth is an open standard for access delegation, commonly used to grant websites or applications access to information on other websites.

Important

When configuring OAuth for Criteo you must select the portfolios to which access will be granted.

To configure OAuth

  1. From the Destinations tab, click Add Destination. The Add Destination dialog box opens.

  2. From the Plugin drop-down, select Criteo.

  3. From the Credential drop-down, select Create a new credential. This opens the Create New Credential dialog box.

  4. Generate an authorization link, and then visit the URL that was generated to complete the authorization process.

    Log in to Criteo at the generated URL using the customer’s credentials to allow access to the customer’s instance of Criteo.

    Tip

    Send the URL to an individual who can provide the customer’s credentials, and then ask them to log into Criteo on your behalf.

  5. When complete, you will be redirected to the Credentials page in Amperity.

    Verify the credential is on the page, and then return to the Destinations tab.

Reauthorize Amperity

You may need to reauthorize access to Criteo. This is necessary when an authorization token has expired or when it has been removed by someone with permission to manage access within Criteo. To reauthorize access to Criteo, follow the steps to configure OAuth and create a new credential.

Tip

You may need to revoke access for Amperity, and then re-authorize access.

Add destination

Configure Amperity to send data to Criteo using the Criteo API.

Warning

Amperity must be authorized to send data to the customer’s Criteo account prior to configuring the destination.

To add a destination

  1. From the Destinations tab, click Add Destination. This opens the Add Destination dialog box.

  2. Enter the name of the destination and a description. For example: “Criteo” and “This sends audience lists to Criteo”.

  3. From the Plugin drop-down, select Criteo.

  4. From the Credentials drop-down, select the “the OAuth credential you created for your Criteo account” credential type. Select the OAuth credential you created for your Criteo account, after which configuration settings are added automatically.

  5. Under Criteo Settings, enter the advertiser ID.

  6. Select Allow business users to use this destination.

    This allows users who have been assigned to the Amp360 User and/or AmpIQ User policies to use this destination with orchestrations and/or campaigns.

  7. Select Allow business users with limited PII access to send data.

    This allows users who have been assigned to the Restrict PII Access policy option to use this destination with orchestrations and/or campaigns.

  8. Click Save.

Add data template

A data template defines how columns in Amperity data structures are sent to downstream workflows. A data template is part of the configuration for sending query and segment results from Amperity to an external location.

You have two options for setting up data templates for Criteo:

  1. For use with campaigns

  2. For use with orchestrations

for campaigns

You can configure Amperity to send campaigns to Criteo. These results are sent from the Campaigns tab. Results default to a list of email addresses, but you may configure a campaign to send additional attributes to Criteo.

To add a data template for campaigns

  1. From the Destinations tab, open the menu for a destination that is configured for Criteo, and then select Add data template.

    This opens the Add Data Template dialog box.

  2. Enter the name of the data template and a description. For example: “Criteo audiences” and “Send audiences to Criteo.”

  3. Enable the Allow customers to use this data template option, and then enable the Make available to campaigns option. This allows users to send campaign results from Amperity to Criteo.

  4. Verify all template settings and make any required updates.

  5. Click Save.

for orchestrations

You can configure Amperity to send query results to Criteo. These results are sent using an orchestration.

To add a data template for orchestrations

  1. From the Destinations tab, open the menu for a destination that is configured for Criteo, and then select Add data template.

    This opens the Add Data Template dialog box.

  2. Enter the name of the data template and a description. For example: “Criteo customer profiles” and “Send email addresses and customer profiles to Criteo.”

  3. Enable the Allow customers to use this data template option. This allows users to build queries, and then configure orchestrations that send results from Amperity to a configured destination.

  4. Optional. Enable the Allow orchestrations from customers with limited PII access option. This allows users who have been assigned the Restrict PII Access policy option to send results from Amperity.

  5. Verify all template settings and make any required updates.

  6. Click Save.