Send data to Criteo¶
Criteo is a commerce media platform that helps marketers and media owners manage and scale campaigns. Send audiences to Criteo, and then advertise to customers across paid media, including connected TV (CTV), banner ads, and video ads.
Note
This destination uses the Criteo API .
This topic describes the steps that are required to send audience lists to Criteo from Amperity:
Get details¶
The Criteo destination requires the following configuration details:
The advertiser ID.
Authorize Amperity to send data to the customer’s Criteo account.
Send transactions data¶
Optional. You can send transactions data to Criteo as a CSV or TSV file using SFTP.
Review the requirements for using SFTP to send transactions data to Criteo , and then configure Amperity to connect to Criteo using the SFTP destination.
After the SFTP destination is configured, use a query to map a customer’s email address and transactions data to the fields that can be sent to Criteo. For example:
SELECT
uit.amperity_id AS user_crmid
,mc.email AS user_email
,uit.order_id AS event_id
,uit.item_quantity AS event_item_quantity
,uit.product_id AS event_item_id
,uit.currency AS event_currency
,uit.item_revenue AS event_item_price
,uit.order_datetime AS event_timestamp
,uit.store_id AS store_id
--,uit.purchase_brand AS event_item_brand --optional
--,uit.product_category AS event_item_category --optional
FROM Merged_Customers mc
INNER JOIN Unified_Itemized_Transactions uit
ON mc.amperity_id
WHERE mc.email IS NOT NULL
AND uit.is_return = false
AND uit.is_cancellation = false
Configure OAuth¶
OAuth is an open standard for access delegation, commonly used to grant websites or applications access to information on other websites.
Important
When configuring OAuth for Criteo you must select the portfolios to which access will be granted.
Criteo will only create the credential if the account you are using has not already granted Amperity access. If you need to create a new credential, revoke access for Amperity , and then reconfigure OAuth using the newly-generated link.
To configure OAuth
From the Destinations tab, click Add Destination. The Add Destination dialog box opens.
From the Plugin drop-down, select Criteo.
From the Credential drop-down, select Create a new credential. This opens the Create New Credential dialog box.
Generate an authorization link, and then visit the URL that was generated to complete the authorization process.
Log in to Criteo at the generated URL using the customer’s credentials to allow access to the customer’s instance of Criteo.
Tip
Send the URL to an individual who can provide the customer’s credentials, and then ask them to log into Criteo on your behalf.
When complete, you will be redirected to the Credentials page in Amperity.
Verify the credential is on the page, and then return to the Destinations tab.
Add destination¶
Configure Amperity to send audience lists directly to Criteo.
Warning
Amperity must be authorized to send data to your Criteo account prior to configuring the destination.
To add a destination
Add data template¶
A data template defines how columns in Amperity data structures are sent to downstream workflows. A data template is part of the configuration for sending query and segment results from Amperity to an external location.
To add a data template
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From the Destinations tab, open the menu for a destination that is configured for Criteo, and then select Add data template. This opens the Add Data Template dialog box. ![]() From the Destinations tab, open the menu for a destination that is configured for Criteo, and then select Add data template. This opens the Add Data Template dialog box. |
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Verify business user access to queries and orchestrations and access to segments and campaigns. A business user may also have restricted access to PII, which prevents them from viewing and sending customer profile data. ![]() If business user access was not configured as part of the destination, you may configure access from the data template. Important To allow business users to use this destination with campaigns, you must enable the Make available to campaigns option. This allows users to send campaign results from Amperity to Criteo. If you enable this option, the data extension settings require using campaign name and group name template variables to associate the name of the data extension to your campaign. |
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Verify all configuration settings. ![]() Note When the advertiser ID setting was are not configured as part of the destination, you must configure it as part of the data template before making this destination available to campaigns. |
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Review all settings, and then click Save. ![]() After you have saved the data template, and depending on how you configured it, business users can send query results to Criteo and/or send campaigns to Criteo to Criteo. |