Send customer profiles to DV360¶
Note
This topic contains information about configuring a destination that sends query results to DV360 using orchestrations. To configure a destination that sends audiences to DV360 using campaigns see this topic .
Display & Video 360 (DV360) enables advertising on connected TVs (CTVs), such as Android TV and Chromecast, online video platforms, such as YouTube, along with providing access to a variety of third-party partner exchanges.
What is Google Customer Match?
“Google Customer Match” is a unified ad creation tool that you can use to create and publish search, display, and video ads across the Google-owned paid media ecosystem.
For example:
Use Discovery campaigns to reach customers in the Promotions and Social tabs in Gmail .
Use Google Ads to configure campaign types for search, display, video, app, local, hotel, call, smart, goal-based, and shopping.
Run ads within search results on Google.com .
Run ads within the Shopping tab on Google.com .
Send audiences to DV360, and then run video advertising campaigns in YouTube Ads or on web pages using any of the available placement options . DV360 supports advertiser and partner networks.
Use Amperity to build high-value and/or product affinity segments that are based on first-party data, and then configure Amperity to use the Google Customer Match destination to send those segments to DV360.
Once uploaded, “Google Customer Match” hashes each record, and then matches all records against hashed user accounts that already exist in “Google Customer Match” to identify segments that contain records that match the ones sent from Amperity.
“Google Customer Match” builds audience lists that are reachable across the Google-owned paid media ecosystem.
Use these audience lists for precision cross-selling, to reach and convert new customers, and to improve the retention rate for your most loyal customers.
Note
This destination uses the Google Audience Partner API .
Changes to audiences are not immediately available in DV360. Allow for up to 48 hours after the point at which Amperity has finished sending audience updates for them to be available.
Get details¶
Review the following details before configuring credentials for DV360 and before configuring Amperity to send customer profiles to DV360.
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Credential settings Refresh token
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DV360 configuration
What are advertisers? What are partners? Display & Video 360 Advertisers Display & Video 360 Advertisers represent individual businesses that run advertising campaigns. Use your Advertiser ID to identify the customer ID to which Amperity should send data. Display & Video 360 Partners Display & Video 360 Partners represent agencies, trading desks, and large individual advertisers. Multiple advertisers are often grouped under a single partner. Use your partner ID to identify the customer ID to which Amperity should send data. After choosing the type of advertising your brand will run on DV360, add your customer ID. |
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Review user consent policy Review the user consent policy for the European Union (EU) and European Economic Area (EEA), and then add the required columns to your orchestration or campaign. |
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Required configuration settings Customer ID
Audience name (Required at orchestration)
Audience description (Required at orchestration)
Membership duration
Upload key type
Mobile app ID
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Configure credentials¶
Configure credentials for DV360 before adding a destination.
An individual with access to DV360 should use SnapPass to securely share “refresh token” details with the individual who will configure Amperity.
To configure credentials for Google Ads
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From the Settings page, select the Credentials tab, and then click the Add credential button. |
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In the Credentials settings dialog box, do the following: From the Plugin dropdown, select DV360. Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination. |
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The settings that are available for a credential are determined by the credential type. For the “google-customer-match” credential type, configure settings, and then click Save. Refresh token
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Add destination¶
Use a sandbox to configure a destination for DV360. Before promoting your changes, send a test audience, and then verify the the results in DV360. After the end-to-end workflow has been verified, push the destination from the sandbox to production.
To add a destination for Google Ads
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Open the Destinations page, and then click the Add destination button. ![]() To configure a destination for DV360, do one of the following:
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Select the credential for DV360 from the Credential drop-down, and then click Continue. Tip Click the “Test connection” link on the “Configure destination” page to verify that Amperity can connect to DV360. |
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In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow users with limited access to PII access to this destination. Restricted PII access is enabled when the Restrict PII access policy option that prevents users who are assigned to that option from viewing data that is marked as PII anywhere in Amperity and from sending that data to any downstream workflow. |
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Configure the following settings, and then click “Save”. Customer ID
Audience name (Required at orchestration)
Audience description (Required at orchestration)
Membership duration
Upload key type
Mobile app ID
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After this destination is configured, users may configure Amperity to:
to DV360. |
Google Audience Partner API Matching¶
DV360 matching can be done through the following list ID types:
Contact Info Matching¶
Personally identifiable information (PII) is any data that could potentially identify a specific individual. PII data includes details like names, addresses, email addresses, and other profile attributes, but can also include attributes like a loyalty number, customer relationship management (CRM) system identifiers, and foreign keys in customer data.
A list can be matched to contact information that contains PII data. If a row contains a NULL value, it will be automatically filtered out by the connector and will be shown in the error logs. Each field should be matched to (at least) one of the following columns:
Amperity Column |
Google API Key |
Description |
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Email Address |
For this key, the connector:
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Phone Number |
phone |
Converts each phone number to E.164 format which represents a phone number as a number up to fifteen digits in length (without spaces) that starts with a + symbol. For example: +12061234567. For this key, the connector:
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Last Name |
lastname |
For this key, the connector:
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First Name |
firstname |
For this key, the connector:
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Zip Code |
zip |
For this key, the connector:
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Country Code |
country |
A two-letter country code in ISO 3166-1 alpha-2 format. For this key, the connector:
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European Union user consent¶
The Google Ads API uses the Consent object to specify user consent signals for sending user data to Google for advertising purposes and for ad personalization.
Important
Customers must send the the required user consent signals when uploading data for advertising to customers in the European Economic Area (EEA) and/or to adhere to the European Union (EU) user consent policy.
Required Column |
Description |
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ad-personalization |
Sets consent for ad personalization. Possible values: GRANTED, UNSPECIFIED, or DENIED. Important This value must be set to GRANTED to indicate that your brand has received the required user consent. |
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ad-user-data |
Sets consent for sending user data to Google for advertising purposes. Possible values: GRANTED, UNSPECIFIED, or DENIED. Important This value must be set to GRANTED to indicate that your brand has received the required user consent. |
Mobile Device ID Matching¶
A list can be matched to mobile device IDs. These may be identifier for advertising (IDFA) or Google advertising IDs (AAID) for mobile devices. If a row contains a NULL value, it will be automatically filtered out by the connector and will be shown in the error logs.
Amperity Column |
Google API Key |
Description |
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Mobile Device ID |
mobile-id |
A list of mobile device IDs provided to Amperity by the customer. For this key, the connector:
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