Send customer profiles to Microsoft Advertising¶

Note

This topic contains information about configuring a destination that sends query results to Microsoft Advertising using orchestrations. To configure a destination that sends audiences to Microsoft Advertising using campaigns see this topic .

Microsoft Advertising is a pay-per-click partner syndication network, which enables multichannel advertising to global audiencess across display, mobile, video, and native channels, including Bing, Microsoft Audience Network, Microsoft News, Microsoft Edge, and Outlook.

Use the Customer List Record - Bulk API to push customer data to the Microsoft Advertising partner syndication network, which enables multichannel advertising to global audiencess across display, mobile, video, and native channels. This network includes:

Bing (and sites owned and operated by Bing, such as Bing Maps, MSN.com, Bing.de and Bing.co.uk)
Microsoft Audience Network
Microsoft News
Microsoft Edge
Outlook.com
Microsoft Start
Access to external partners, such as Yahoo.com (and sites owned and operated by Yahoo), DuckDuckGo, AOL.com (and sites owned and operated by AOL), Xandr, and Nine.

Note

This destination uses the Bing Ads API .

Changes to audiences are not immediately available in Microsoft Advertising. Allow for up to 24 hours after the point at which Amperity has finished sending audience updates for them to be available.

Get details¶

Review the following details before configuring credentials for Microsoft Advertising and before configuring Amperity to send customer profiles to Microsoft Advertising.

Credential settings

Refresh token

Required

A refresh token is generated by the OAuth process and authorizes Amperity to send data to Microsoft Advertising. The value for the refresh token is updated automatically.

Required configuration settings

Account and customer IDs

Required

To get your customer and account IDs, sign into the Microsoft Advertising web application, and then click on the Campaigns page. The URL for the Campaigns page will contain two key-value pairs, one for the customer ID and the other for the account ID.

The URL is similar to:

https://ui.ads.microsoft.com/campaign /Campaigns.m?cid=12345678&aid=9876543 21#/customer/…

The customer ID is the number in the URL that follows the cid parameter. For example: “12345678”.

The account ID is the number in the URL that follows the aid parameter. For example: “987654321”.

Tip

To get your customer and account IDs, sign into the Microsoft Advertising web application, and then click on the Campaigns page. The URL for the Campaigns page will contain two key-value pairs, one for the customer ID and the other for the account ID.

The URL is similar to:

https://ui.ads.microsoft.com/campaign
/Campaigns.m?cid=12345678&aid=9876543
21#/customer/...

The customer ID is the number in the URL that follows the cid parameter. For example: “12345678”.

The account ID is the number in the URL that follows the aid parameter. For example: “987654321”.

Configure credentials¶

Configure credentials for Microsoft Advertising before adding a destination.

An individual with access to Microsoft Advertising should use SnapPass to securely share “refresh token” details with the individual who will configure Amperity.

To configure credentials for Microsoft Ads

From the Settings page, select the Credentials tab, and then click the Add credential button.

In the Credentials settings dialog box, do the following:

From the Plugin dropdown, select Microsoft Advertising.

Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination.

The settings that are available for a credential are determined by the credential type. For the “microsoft-ads” credential type, configure settings, and then click Save.

Refresh token

Required

A refresh token is generated by the OAuth process and authorizes Amperity to send data to Microsoft Advertising. The value for the refresh token is updated automatically.

Reauthorize Amperity¶

You may need to reauthorize access to Microsoft Advertising. This is necessary when an authorization token has expired or when it has been removed by someone with permission to manage access within Microsoft Advertising. To reauthorize access to Microsoft Advertising, follow the steps to configure OAuth and create a new credential.

Add destination¶

Use a sandbox to configure a destination for Microsoft Advertising. Before promoting your changes, send a test audience, and then verify the the results in Microsoft Advertising. After the end-to-end workflow has been verified, push the destination from the sandbox to production.

To add a destination for Microsoft Ads

	Open the Destinations page, and then click the Add destination button. To configure a destination for Microsoft Advertising, do one of the following: Click the row in which Microsoft Advertising is located. Destinations are listed alphabetically and you can scroll up and down the list. Search for Microsoft Advertising. Start typing “micro”. The list will filter to show only matching destinations. Select “Microsoft Ads”.
	Select the credential for Microsoft Advertising from the Credential drop-down, and then click Continue. Tip Click the “Test connection” link on the “Configure destination” page to verify that Amperity can connect to Microsoft Advertising.
	In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow users with limited access to PII access to this destination. Restricted PII access is enabled when the Restrict PII access policy option that prevents users who are assigned to that option from viewing data that is marked as PII anywhere in Amperity and from sending that data to any downstream workflow.
	Configure the following settings, and then click “Save”. Account and customer IDs Required To get your customer and account IDs, sign into the Microsoft Advertising web application, and then click on the Campaigns page. The URL for the Campaigns page will contain two key-value pairs, one for the customer ID and the other for the account ID. The URL is similar to: https://ui.ads.microsoft.com/campaign /Campaigns.m?cid=12345678&aid=9876543 21#/customer/… The customer ID is the number in the URL that follows the cid parameter. For example: “12345678”. The account ID is the number in the URL that follows the aid parameter. For example: “987654321”. List name (Required at orchestration) The name of the list to be managed in Microsoft Advertising.
	After this destination is configured, users may configure Amperity to: Use orchestrations to send query results Use orchestrations and campaigns to send audiences Use orchestrations and campaigns to send offline events to Microsoft Advertising.