Send data to Microsoft Ads

Microsoft Advertising is a pay-per-click advertising platform that displays ads based on keywords in a user’s search query.

Use Microsoft Advertising to push customer data to the Microsoft Advertising partner syndication network, which enables multi-channel advertising to global audiencess across display, mobile, video, and native channels. This network includes:

  • Bing (and sites owned and operated by Bing, such as Bing Maps, MSN.com, Bing.de and Bing.co.uk)

  • Xbox

  • Microsoft News

  • Microsoft Edge

  • Outlook.com

  • Microsoft Start

  • Access to external partners, such as Yahoo.com (and sites owned and operated by Yahoo), DuckDuckGo, AOL.com (and sites owned and operated by AOL), Xandr, and Nine.

Note

This destination uses the Bing Ads API .

Changes to audiences are not immediately available in Microsoft Advertising. Allow for up to 24 hours after the point at which Amperity has finished sending audience updates for them to be available.

This topic describes the steps that are required to send customer data to Microsoft Advertising from Amperity:

  1. Get details

  2. Authorize Amperity access to the customer’s account

  3. Add destination

  4. Add data template

Get details

Microsoft Advertising requires the following configuration details:

  1. The Microsoft Advertising customer and account IDs.

    Tip

    To get your customer and account IDs, sign into the Microsoft Advertising web application, and then click on the Campaigns tab. The URL for the Campaigns tab will contain two key-value pairs, one for the customer ID and the other for the account ID.

    The URL is similar to:

    https://ui.ads.microsoft.com/campaign/Campaigns.m?cid=12345678&aid=987654321#/customer/...
    

    The customer ID is the number in the URL that follows the cid parameter. For example: 12345678.

    The account ID is the number in the URL that follows the aid parameter. For example: 987654321.

  2. The name of the list to be managed in Microsoft Advertising.

  3. Authorize Amperity to send data to the customer’s Microsoft Ads account.

Configure OAuth

OAuth is an open standard for access delegation, commonly used to grant websites or applications access to information on other websites.

To configure OAuth

  1. From the Destinations tab, click Add Destination. The Add Destination dialog box opens.

  2. From the Plugin drop-down, select Microsoft Advertising.

  3. From the Credential drop-down, select Create a new credential. This opens the Create New Credential dialog box.

  4. Generate an authorization link, and then visit the URL that was generated to complete the authorization process.

    Log in to Microsoft Advertising at the generated URL using the customer’s credentials to allow access to the customer’s instance of Microsoft Advertising.

    Tip

    Send the URL to an individual who can provide the customer’s credentials, and then ask them to log into Microsoft Advertising on your behalf.

  5. When complete, you will be redirected to the Credentials page in Amperity.

    Verify the credential is on the page, and then return to the Destinations tab.

Reauthorize Amperity

You may need to reauthorize access to Microsoft Advertising. This is necessary when an authorization token has expired or when it has been removed by someone with permission to manage access within Microsoft Advertising. To reauthorize access to Microsoft Advertising, follow the steps to configure OAuth and create a new credential.

Add destination

Configure Amperity to send data to Microsoft Advertising using the Microsoft Ads API.

Warning

Amperity must be authorized to send data to the customer’s Microsoft Advertising account prior to configuring the destination.

To add a destination

  1. From the Destinations tab, click Add Destination. This opens the Add Destination dialog box.

  2. Enter the name of the destination and a description. For example: “Microsoft Advertising” and “This sends customer data to Microsoft Advertising”.

  3. From the Plugin drop-down, select Microsoft Advertising.

  4. From the Credentials drop-down, select the “the OAuth credential you created for your Microsoft Advertising account” credential type. Select the OAuth credential you created for your Microsoft Advertising account, after which configuration settings are added automatically.

  5. Under Microsoft Ads Settings, enter the customer ID and account ID.

  6. Select Allow customers to use this destination.

  7. Select Allow orchestrations from users with limited PII access. (A user with limited PII access has been assigned the Restrict PII Access policy option.)

  8. Click Save.

Add data template

A data template defines how columns in Amperity data structures are sent to downstream workflows. A data template is part of the configuration for sending query and segment results from Amperity to an external location.

You have two options for setting up data templates for Microsoft Advertising:

  1. For use with campaigns

  2. For use with orchestrations

for campaigns

You can configure Amperity to send campaign results to Microsoft Advertising. These results are sent from the Campaigns tab and may only contain a list of email addresses.

To add a data template for campaigns

  1. From the Destinations tab, open the menu for a destination that is configured for Microsoft Advertising, and then select Add data template.

    This opens the Add Data Template dialog box.

  2. Enter the name of the data template and a description. For example: “Microsoft Advertising audiences” and “Send audiences to Microsoft Advertising.”

  3. Enable the Allow customers to use this data template option, and then enable the Make available to campaigns option. This allows users to send campaign results from Amperity to Microsoft Advertising.

  4. Verify all template settings and make any required updates.

  5. Click Save.

for orchestrations

You can configure Amperity to send query results to Microsoft Advertising. These results are sent using an orchestration.

To add a data template for orchestrations

  1. From the Destinations tab, open the menu for a destination that is configured for Microsoft Advertising, and then select Add data template.

    This opens the Add Data Template dialog box.

  2. Enter the name of the data template and a description. For example: “Microsoft Advertising customer profiles” and “Send email addresses and customer profiles to Microsoft Advertising.”

  3. Under Webhook settings, add the Label Name. For example: “Microsoft Advertising”. The Webhook Settings should be set to empty curly braces: {}.

  4. Enable the Allow customers to use this data template option. This allows users to build queries, and then configure orchestrations that send results from Amperity to a configured destination.

  5. Optional. Enable the Allow orchestrations from customers with limited PII access option. This allows users who have been assigned the Restrict PII Access policy option to send results from Amperity.

  6. Verify all template settings and make any required updates.

  7. Click Save.