Send data to Pinterest Ads

Pinterest is a visual discovery engine on which your brand can engage with your customers. Send a list of products that are in your product catalog to Pinterest to enable pins, and then send a list of customers with whom your brand wants to engage.

You can configure Amperity to maintain a list of SHA-256 hashed email addresses as a customer list in Pinterest using the Pinterest API. (Amperity automatically applies SHA-256 hashing to all email addresses prior to sending them to Pinterest.)

A customer list is associated with an audience in Pinterest, after which your brand may use that audience to advertise on Pinterest.

Amperity will create the customer list (if it does not already exist), and then add email addresses to that customer list OR Amperity will update the customer list (if it already exists) so that it matches the list of email addresses that were sent from Amperity.

Note

An existing customer list should be empty the first time Amperity sends a list of email addresses.

When a customer list is not associated with an audience in Pinterest, Amperity will create an audience using the same name as the list name that was used in Amperity, and then attach the customer list that is managed by Amperity to that audience list.

Note

A customer list must contain at least 100 email addresses that are associated with a Pinterest account before it can be associated with an audience.

About Pinterest API endpoints

Amperity uses a combination of endpoints in the Pinterest API:

• The create audience endpoint to create an audience that can be used to reach specific groups of users in Pinterest. This converts a customer list into the CUSTOMER_LIST audience type.

• The create customer list endpoint to create a customer list from a list of SHA-256 hashed email addresses sent to Pinterest from Amperity.

• The update customer list endpoint to manage the list of email addresses in a customer list.

Pinterest applies standard access rate limits; Amperity can read from existing customer lists at up to 1000 calls per minute and can write to customer lists at up to 400 calls per minute.

Changes to audiences are not immediately available in Pinterest. Allow for up to 48 hours after the point at which Amperity has finished sending audience updates for them to be available.

This topic describes the steps that are required to send email address lists to Pinterest from Amperity:

1. Get details

2. Configure OAuth

3. Add destination

4. Add data template

Get details

Pinterest requires the following configuration details:

	Your Pinterest advertising account ID.
	The customer list name to which the Pinterest connector will send a list of SHA-256 hashed email addresses. If the customer list does not exist, Amperity will create the list using the list name defined in the data template, and then add the list of email addresses that are sent from Amperity. If the customer list already exists, Amperity will update the list to match the list of email addresses that are sent from Amperity.
	Authorize Amperity to send data to the customer’s Pinterest account. All Pinterest API endpoints may only be accessed by an authenticated Pinterest user. Pinterest identifies this user based on the access token that is passed with each request.

Configure OAuth

OAuth is an open standard for access delegation, commonly used to grant websites or applications access to information on other websites.

Use OAuth to configure Amperity to send email address lists to Pinterest.

To configure OAuth

	Open the Destinations tab and click Add Destination. The Add Destination dialog box opens. Select Pinterest from the Plugin drop-down, and then from the Credential drop-down, select Create a new credential. This opens the Create New Credential dialog box.
	In the Create New Credential dialog box, click “Generate authorization URL”. Copy the URL, and then provide the URL to a user who has credentials that allow access to Pinterest. The user must log in and complete the steps required by the OAuth process for Pinterest. After this is completed, you will be redirected to the Credentials page in Amperity. Verify the credential is on the page, and then return to the Destinations tab.
	Open the Destinations tab and click Add Destination. The Add Destination dialog box opens. Select Pinterest from the Plugin drop-down, and then from the Credential drop-down, select the credential that is authorized to access Pinterest. Note The value for the Refresh Token setting is updated automatically after you select the credential.

Add destination

Configure Amperity to send email address lists directly to Pinterest.

To add a destination

	Open the Destinations tab to configure a destination for Pinterest. Click the Add Destination button to open the Destination dialog box. Enter a name for the destination and provide a description. For example: “Pinterest” and “This sends email address lists to Pinterest”. From the Plugin drop-down, start typing “pin” to filter the list, and then select Pinterest.
	Credentials allow Amperity to connect to Pinterest. The credential type is set automatically. You may use an existing credential or you may add a new one. Select an existing credential from the Credential drop-down. – or – Select Create a new credential from the Credential drop-down. This opens the Credential dialog box. Select an existing credential from the Credential drop-down. – or – Select Create a new credential from the Credential drop-down. This opens the Credential dialog box. Enter the name for the credential, and then add a description. Steps to configure OAuth Generate an authorization link, and then visit the URL that was generated to complete the authorization process. Log in to Pinterest at the generated URL using credentials that allow access to your instance of Pinterest. Note Send the URL to an individual who can provide these credentials, and then ask them to log into Pinterest on your behalf. When complete, you will be redirected to the Credentials page in Amperity. Verify the credential is on the page, and then return to the Destinations tab. From the Plugin drop-down, select the Pinterest, and then use the credential that was just created.
	Each destination has settings that define how Amperity will deliver data to Pinterest. These settings are listed under the Settings section of the Destination dialog box. The Advertiser account ID is a 12-character string similar to “567890123456”. It is available from the Pinterest management console by any user that is authorized to access the settings for your Pinterest account. The value for Audience primary key must be set to “email”.
	Business users are assigned to the Amp360 User and/or AmpIQ User policies. (Amp360 User allows access to queries and orchestrations and AmpIQ User allows access to segments and campaigns.) A business user cannot select a destination that is not visible to them. Business users – including users assigned to the DataGrid Operator policy – may have restricted access to PII. What is restricted access to PII? Restricted PII access is enabled when the Restrict PII access policy option that prevents users who are assigned to that option from viewing data that is marked as PII anywhere in Amperity and from sending that data to any downstream workflow. You can make this destination visible to orchestrations and allow users with restricted access to PII to use this destination by enabling one (or both) of the following options: Note To allow business users to use this destination with campaigns, you must enable the Available to campaigns option within the data template. This allows users to send campaign results from Amperity to Pinterest. The other two settings may be configured within the data template instead of the destination.
	Review all settings, and then click Save. Important You must configure a data template for this destination before you can send data to Pinterest.

Add data template

A data template defines how columns in Amperity data structures are sent to downstream workflows. A data template is part of the configuration for sending query and segment results from Amperity to an external location.

About paid media campaigns

Amperity provides the right set of data to support your brand’s paid media advertising with Pinterest.

1. Merged Customers vs. Unified Paid Media

   The Merged Customers table contains each of your customers’ best profiles.

   The Unified Paid Media table contains all your customer’s known profile data.

   Your brand will require additional data templates to use the Unified Paid Media table alongside the Merged Customers table to support paid media campaigns.

2. Enable dedicated data templates for each table.

   Use a consistent naming pattern to label data templates that use data from the Merged Customers table. For example: “Best profile”.

   Use a consistent naming pattern to label data templates that use data from the Unified Paid Media table. For example: “Full profile”.

3. After data templates are configured for both tables, use the default attributes component on the Campaigns page to configure which attributes will be associated with the destination, including the table from which those attributes will be pulled.

   The selected table will affect your brand’s downstream match rates and overall customer matches within your paid media campaigns. The decision behind which table to use depends on your brand’s downstream use case and the type and amount of customer profile data your brand wants to use to match customers.

   You brand should expect to see higher match rates when sending audiences from the Merged Customers table, but a higher number of matched customer profiles when sending audiences from the Unified Paid Media table. Use A/B testing to compare the results from each table, after which your brand can use the audience that works best for your campaigns.

To add a data template

	From the Destinations tab, open the menu for a destination that is configured for Pinterest, and then select Add data template. This opens the Add Data Template dialog box. Enter the name of the data template and a description. For example: “Pinterest” and “Send email address lists to Pinterest.”.
	Verify business user access to queries and orchestrations and access to segments and campaigns. A business user may also have restricted access to PII, which prevents them from viewing and sending customer profile data. If business user access was not configured as part of the destination, you may configure access from the data template. Important To allow business users to use this destination with campaigns, you must enable the Available to campaigns option. This allows users to send campaign results from Amperity to Pinterest. If you enable this option, the data extension settings require using campaign name and group name template variables to associate the name of the data extension to your campaign.
	Verify all configuration settings. Add the name of the customer list to the List name field. This may be the name of an existing customer list in Pinterest. If the customer list does not exist, Amperity will create it.
	Review all settings, and then click Save. After you have saved the data template, and depending on how you configured it, business users can send query results and/or send campaigns to Pinterest.