Send email lists to Pinterest¶
Note
This topic contains information about configuring a destination that sends query results to Pinterest using orchestrations. To configure a destination that sends audiences to Pinterest using campaigns see this topic .
Pinterest is a visual discovery engine on which your brand can engage with your customers. Send a list of products that are in your product catalog to Pinterest to enable pins, and then send a list of customers with whom your brand wants to engage.
You can configure Amperity to maintain a list of SHA-256 hashed email addresses as a customer list in Pinterest using the Pinterest API. (Amperity automatically applies SHA-256 hashing to all email addresses prior to sending them to Pinterest.)
A customer list is associated with an audience in Pinterest, after which your brand may use that audience to advertise on Pinterest.
Amperity will create the customer list (if it does not already exist), and then add email addresses to that customer list OR Amperity will update the customer list (if it already exists) so that it matches the list of email addresses that were sent from Amperity.
Note
An existing customer list should be empty the first time Amperity sends a list of email addresses.
When a customer list is not associated with an audience in Pinterest, Amperity will create an audience using the same name as the list name that was used in Amperity, and then attach the customer list that is managed by Amperity to that audience list.
Note
A customer list must contain at least 100 email addresses that are associated with a Pinterest account before it can be associated with an audience.
About Pinterest API endpoints
Amperity uses a combination of endpoints in the Pinterest API:
The create audience endpoint to create an audience that can be used to reach specific groups of users in Pinterest. This converts a customer list into the CUSTOMER_LIST audience type.
The create customer list endpoint to create a customer list from a list of SHA-256 hashed email addresses sent to Pinterest from Amperity.
The update customer list endpoint to manage the list of email addresses in a customer list.
Pinterest applies standard access rate limits ; Amperity can read from existing customer lists at up to 1000 calls per minute and can write to customer lists at up to 400 calls per minute.
Changes to audiences are not immediately available in Pinterest. Allow for up to 48 hours after the point at which Amperity has finished sending audience updates for them to be available.
Get details¶
Review the following details before configuring credentials for Pinterest and before configuring Amperity to send email lists to Pinterest.
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Credential settings
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Required configuration settings
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Customer list name The customer list name to which the Pinterest connector will send a list of SHA-256 hashed email addresses. If the customer list does not exist, Amperity will create the list using the configured list name, and then add the list of email addresses that are sent from Amperity. If the customer list already exists, Amperity will update the list to match the list of email addresses that are sent from Amperity. |
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Authorize Amperity to send data to the customer’s Pinterest account. All Pinterest API endpoints may only be accessed by an authenticated Pinterest user . Pinterest identifies this user based on the access token that is passed with each request. |
Configure credentials¶
Configure credentials for Pinterest before adding a destination.
An individual with access to Pinterest should use SnapPass to securely share “refresh token” details with the individual who will configure Amperity.
To configure credentials for Pinterest
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From the Settings page, select the Credentials tab, and then click the Add credential button. |
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In the Credentials settings dialog box, do the following: From the Plugin dropdown, select Pinterest. Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination. |
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The settings that are available for a credential are determined by the credential type. For the “pinterest” credential type, configure settings, and then click Save.
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Add destination¶
Use a sandbox to configure a destination for Pinterest. Before promoting your changes, send a test audience, and then verify the the results in Pinterest. After the end-to-end workflow has been verified, push the destination from the sandbox to production.
To add a destination for Pinterest
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Open the Destinations page, and then click the Add destination button. 
To configure a destination for Pinterest, do one of the following:
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Select the credential for Pinterest from the Credential drop-down, and then click Continue. Tip Click the “Test connection” link on the “Configure destination” page to verify that Amperity can connect to Pinterest. |
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In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow users with limited access to PII access to this destination. Restricted PII access is enabled when the Restrict PII access policy option that prevents users who are assigned to that option from viewing data that is marked as PII anywhere in Amperity and from sending that data to any downstream workflow. |
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Configure the following settings, and then click “Save”. Audience primary key
List name (Required at orchestration)
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After this destination is configured, users may configure Amperity to:
to Pinterest. |