Send data to Sailthru

Sailthru is a cross-channel marketing platform built to deliver personalized experiences for consumers across email, web, and mobile channels.

Use Amperity to manage audience lists in Sailthru. Build a query using the email field, with optional additional customer profile fields, and then send the results of that query to Sailthru. The audience list will be updated to match the query.

Note

This destination uses the Sailthru API .

This topic describes the steps that are required to send audience lists to Sailthru from Amperity:

  1. Get details

  2. Add destination

  3. Add data template

Get details

Sailthru requires the following configuration details:

  1. An API key and API secret.

    Tip

    You can find the API key and secret after you log in to Sailthru. The API key and API secret are available after you authenticate to the Sailthru API. (See the first item under “Setup – API & Postbacks” on that page.)

  2. The list name to which the Sailthru connector will write. This can be the name of an existing list or a new list.

  3. A query that outputs the fields that must be mapped to the Sailthru audience.

Add destination

Configure Amperity to send data to Sailthru using the Sailthru API.

To add a destination

  1. From the Destinations tab, click Add Destination. This opens the Add Destination dialog box.

  2. Enter the name of the destination and a description. For example: “Sailthru” and “This sends audience lists to Sailthru”.

  3. From the Plugin drop-down, select Sailthru.

  4. The “sailthru” credential type is selected automatically.

  5. From the Credential drop-down, select Create a new credential. This opens the Create New Credential dialog box.

  6. Enter a name for the credential along with the Sailthru API key and API secret. Click Save.

  7. Select Allow customers to use this destination.

  8. Select Allow orchestrations from users with limited PII access. (A user with limited PII access has been assigned the Restrict PII Access policy option.)

  9. Click Save.

Add data template

A data template defines how columns in Amperity data structures are sent to downstream workflows. A data template is part of the configuration for sending query and segment results from Amperity to an external location.

You have two options for setting up data templates for Sailthru:

  1. For use with campaigns

  2. For use with orchestrations

for campaigns

You can configure Amperity to send campaigns to Sailthru. These results are sent from the Campaigns tab. Results default to a list of email addresses, but you may configure a campaign to send additional attributes to Sailthru.

To add a data template for campaigns

  1. From the Destinations tab, open the menu for a destination that is configured for Sailthru, and then select Add data template.

    This opens the Add Data Template dialog box.

  2. Enter the name of the data template and a description. For example: “Sailthru audiences” and “Send audiences to Sailthru.”

  3. Enable the Allow customers to use this data template option, and then enable the Make available to campaigns option. This allows users to send campaign results from Amperity to Sailthru.

  4. Verify all template settings and make any required updates.

  5. Click Save.

for orchestrations

You can configure Amperity to send query results to Sailthru. These results are sent using an orchestration.

To add a data template for orchestrations

  1. From the Destinations tab, open the menu for a destination that is configured for Sailthru, and then select Add data template.

    This opens the Add Data Template dialog box.

  2. Enter the name of the data template and a description. For example: “Sailthru customer profiles” and “Send email addresses and customer profiles to Sailthru.”

  3. Under Webhook settings, add the Label Name. For example: “Sailthru”. The Webhook Settings should be set to empty curly braces: {}.

  4. Enable the Allow customers to use this data template option. This allows users to build queries, and then configure orchestrations that send results from Amperity to a configured destination.

  5. Optional. Enable the Allow orchestrations from customers with limited PII access option. This allows users who have been assigned the Restrict PII Access policy option to send results from Amperity.

  6. Verify all template settings and make any required updates.

  7. Click Save.