Send data to Sailthru

Sailthru is a cross-channel marketing platform built to deliver personalized experiences for consumers across email, web, and mobile channels.

Use Amperity to manage audience lists in Sailthru. Build a query using the email field, with optional additional customer profile fields, and then send the results of that query to Sailthru. The audience list will be updated to match the query.

Note

This destination uses the Sailthru API .

This topic describes the steps that are required to send audience lists to Sailthru from Amperity:

1. Get details

2. Add destination

3. Add data template

Get details

The Sailthru destination requires the following configuration details:

1. An API key and API secret.

   Tip

   You can find the API key and secret after you log in to Sailthru. The API key and API secret are available after you authenticate to the Sailthru API. (See the first item under “Setup – API & Postbacks” on that page.)

2. The list name to which the Sailthru connector will write. This can be the name of an existing list or a new list.

3. A query that outputs the fields that must be mapped to the Sailthru audience.

Add destination

Configure Amperity to send audience lists directly to Sailthru.

To add a destination

1. From the Destinations tab, click Add Destination. This opens the Add Destination dialog box.

2. Enter the name of the destination and a description. For example: “Sailthru” and “This sends audience lists to Sailthru”.

3. From the Plugin drop-down, select Sailthru.

4. The “sailthru” credential type is selected automatically.

5. From the Credential drop-down, select Create a new credential. This opens the Create New Credential dialog box.

6. Enter a name for the credential along with the Sailthru API key and API secret. Click Save.

7. Select Allow business users to use this destination.

   This allows users who have been assigned to the Amp360 User and/or AmpIQ User policies to use this destination with orchestrations and/or campaigns.

8. Select Allow business users with limited PII access to send data.

   This allows users who have been assigned to the Restrict PII Access policy option to use this destination with orchestrations and/or campaigns.

9. Click Save.

Add data template

A data template defines how columns in Amperity data structures are sent to downstream workflows. A data template is part of the configuration for sending query and segment results from Amperity to an external location.

To add a data template

	From the Destinations tab, open the menu for a destination that is configured for Sailthru, and then select Add data template. This opens the Add Data Template dialog box. From the Destinations tab, open the menu for a destination that is configured for Sailthru, and then select Add data template. This opens the Add Data Template dialog box.
	Verify business user access to queries and orchestrations and access to segments and campaigns. A business user may also have restricted access to PII, which prevents them from viewing and sending customer profile data. If business user access was not configured as part of the destination, you may configure access from the data template. Important To allow business users to use this destination with campaigns, you must enable the Make available to campaigns option. This allows users to send campaign results from Amperity to Sailthru. If you enable this option, the data extension settings require using campaign name and group name template variables to associate the name of the data extension to your campaign.
	Verify all configuration settings.
	Review all settings, and then click Save. After you have saved the data template, and depending on how you configured it, business users can send query results to Sailthru and/or send campaigns to Sailthru to Sailthru.