Send audience lists to Snapchat¶

Note

This topic contains information about configuring a destination that sends query results to Snapchat using orchestrations. To configure a destination that sends audiences to Snapchat using campaigns see this topic .

Send email addresses, mobile advertiser IDs, or phone numbers to Snapchat, and then manage ads and advertising campaign.

Note

This destination uses the Snap Audience Match component within the Snapchat Marketing API to add users as a list of email addresses, mobile advertiser IDs, or phone numbers.

Get details¶

Review the following details before configuring credentials for Snapchat and before configuring Amperity to send email addresses, mobile advertiser IDs, or phone numbers to Snapchat.

	Credential settings Refresh token Required A refresh token is generated by the OAuth process and authorizes Amperity to send data to Snapchat. The value for the refresh token is updated automatically.
	Required configuration settings Ad account ID Required The ID for the Snapchat advertising account. This ID is available from the top-left menu in Snapchat. Open that menu, choose “Add Accounts”, and then copy the ID for the account to which Amperity will send audiences.
	The name of the custom audience to which Amperity will send data. Amperity will create the custom audience name if it does not already exist. Tip The custom audience name is visible from the Snapchat Audiences page. This name should be clear and understandable to users of Snapchat. An audience with this will be created if it does not exist.
	Authorize Amperity to send data to the customer’s Snapchat account. This requires activation in the Amperity Snapchat account and approval in the customer’s Snapchat account.

Configure credentials¶

Configure credentials for Snapchat before adding a destination.

An individual with access to Snapchat should use SnapPass to securely share “refresh token” details with the individual who will configure Amperity.

To configure credentials for Snapchat

From the Settings page, select the Credentials tab, and then click the Add credential button.

In the Credentials settings dialog box, do the following:

From the Plugin dropdown, select Snapchat.

Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination.

The settings that are available for a credential are determined by the credential type. For the “snapchat” credential type, configure settings, and then click Save.

Refresh token

Required

A refresh token is generated by the OAuth process and authorizes Amperity to send data to Snapchat. The value for the refresh token is updated automatically.

Reauthorize Amperity¶

You may need to reauthorize access to Snapchat. This is necessary when an authorization token has expired or when it has been removed by someone with permission to manage access within Snapchat. To reauthorize access to Snapchat, follow the steps to configure OAuth and create a new credential.

Add destination¶

Use a sandbox to configure a destination for Snapchat. Before promoting your changes, send a test audience, and then verify the the results in Snapchat. After the end-to-end workflow has been verified, push the destination from the sandbox to production.

To add a destination for Snapchat

	Open the Destinations page, and then click the Add destination button. To configure a destination for Snapchat, do one of the following: Click the row in which Snapchat is located. Destinations are listed alphabetically and you can scroll up and down the list. Search for Snapchat. Start typing “snap”. The list will filter to show only matching destinations. Select “Snapchat”.
	Select the credential for Snapchat from the Credential drop-down, and then click Continue. Tip Click the “Test connection” link on the “Configure destination” page to verify that Amperity can connect to Snapchat.
	In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow users with limited access to PII access to this destination. Restricted PII access is enabled when the Restrict PII access policy option that prevents users who are assigned to that option from viewing data that is marked as PII anywhere in Amperity and from sending that data to any downstream workflow.
	Configure the following settings, and then click “Save”. Ad account ID Required The ID for the Snapchat advertising account. This ID is available from the top-left menu in Snapchat. Open that menu, choose “Add Accounts”, and then copy the ID for the account to which Amperity will send audiences. Segment name (Required at orchestration) The name of the audience in Snapchat that is managed by Amperity. This audience will be created by Amperity if it does not exist. The audience will be available from the Snapchat “Audiences” page.
	After this destination is configured, users may configure Amperity to: Use orchestrations to send query results Use orchestrations and campaigns to send audiences Use orchestrations and campaigns to send offline events to Snapchat.