Send data to Snapchat

Snapchat is a social media platform that allows users to access pictures and messages for a short time. Snapchat provides a self-serve platform from which brands can manage ads and advertising campaigns.

Note

This destination uses the Snap Audience Match component within the Snapchat Marketing API to add users as a list of email addresses, mobile advertiser IDs, or phone numbers.

This topic describes the steps that are required to send email addresses, phone numbers, and mobile advertiser IDs to Snapchat from Amperity:

  1. Get details

  2. Authorize Amperity access to the customer’s account

  3. Add destination

  4. Add data template

Get details

The Snapchat destination requires the following configuration details:

  1. The account ID. (The account ID is shown in the Snapchat Ads Manager.)

  2. The name of the custom audience to which Amperity will send data. Amperity will create the custom audience name if it does not already exist.

    Tip

    The custom audience name is visible from the Snapchat Audiences page. This name should be clear and understandable to users of Snapchat. An audience with this will be created if it does not exist.

  3. Authorize Amperity to send data to the customer’s Snapchat account. This requires activation in the Amperity Snapchat account and approval in the customer’s Snapchat account.

Configure OAuth

OAuth is an open standard for access delegation, commonly used to grant websites or applications access to information on other websites.

To configure OAuth

  1. From the Destinations tab, click Add Destination. The Add Destination dialog box opens.

  2. From the Plugin drop-down, select Snapchat.

  3. From the Credential drop-down, select Create a new credential. This opens the Create New Credential dialog box.

  4. Generate an authorization link, and then visit the URL that was generated to complete the authorization process.

    Log in to Snapchat at the generated URL using the customer’s credentials to allow access to the customer’s instance of Snapchat.

    Tip

    Send the URL to an individual who can provide the customer’s credentials, and then ask them to log into Snapchat on your behalf.

  5. When complete, you will be redirected to the Credentials page in Amperity.

    Verify the credential is on the page, and then return to the Destinations tab.

Reauthorize Amperity

You may need to reauthorize access to Snapchat. This is necessary when an authorization token has expired or when it has been removed by someone with permission to manage access within Snapchat. To reauthorize access to Snapchat, follow the steps to configure OAuth and create a new credential.

Add destination

Configure Amperity to send data to Snapchat using the Snapchat Marketing API.

Warning

Amperity must be authorized to send data to the customer’s Snapchat account prior to configuring the destination.

To add a destination

  1. From the Destinations tab, click Add Destination. This opens the Add Destination dialog box.

  2. Enter the name of the destination and a description. For example: “Snapchat” and “This sends email addresses, phone numbers, and mobile advertiser IDs to Snapchat”.

  3. From the Plugin drop-down, select Snapchat.

  4. From the Credentials drop-down, select the “the OAuth credential you created for your Snapchat account” credential type. Select the OAuth credential you created for your Snapchat account, after which configuration settings are added automatically.

  5. Under Snapchat Settings, enter the account ID, custom audience, and the customer file source.

  6. Select Allow business users to use this destination.

    This allows users who have been assigned to the Amp360 User and/or AmpIQ User policies to use this destination with orchestrations and/or campaigns.

  7. Select Allow business users with limited PII access to send data.

    This allows users who have been assigned to the Restrict PII Access policy option to use this destination with orchestrations and/or campaigns.

  8. Click Save.

Add data template

A data template defines how columns in Amperity data structures are sent to downstream workflows. A data template is part of the configuration for sending query and segment results from Amperity to an external location.

You have two options for setting up data templates for Snapchat:

  1. For use with campaigns

  2. For use with orchestrations

for campaigns

You can configure Amperity to send campaigns to Snapchat. These results are sent from the Campaigns tab. Results default to a list of email addresses, but you may configure a campaign to send additional attributes to Snapchat.

Notes about sending data to Snapchat

  1. Snapchat allows the following fields: email, mobile_id, and phone.

  2. You may send only one of only one email, mobile_id, or phone.

  3. Amperity ensure that fields are mapped correctly to the schema types required by Snapchat.

  4. Amperity applies SHA-256 hashing automatically.

  5. Audience targeting in Snapchat requires at least 1000 unique customers. Be sure your segment returns at least 1000 customers.

To add a data template for campaigns

  1. From the Destinations tab, open the menu for a destination that is configured for Snapchat, and then select Add data template.

    This opens the Add Data Template dialog box.

  2. Enter the name of the data template and a description. For example: “Snapchat audiences” and “Send audiences to Snapchat.”

  3. Enable the Allow customers to use this data template option, and then enable the Make available to campaigns option. This allows users to send campaign results from Amperity to Snapchat.

  4. Verify all template settings and make any required updates.

  5. Click Save.

for orchestrations

You can configure Amperity to send query results to Snapchat. These results are sent using an orchestration and will include all columns that were specified in the query.

Notes about sending data to Snapchat

  1. Snapchat allows the following fields: email, mobile_id, and phone.

  2. You may send only one of only one email, mobile_id, or phone.

  3. Amperity ensure that fields are mapped correctly to the schema types required by Snapchat.

  4. Amperity applies SHA-256 hashing automatically.

  5. Audience targeting in Snapchat requires at least 1000 unique customers. Be sure your query returns at least 1000 unique customers.

To add a data template for orchestrations

  1. From the Destinations tab, open the menu for a destination that is configured for Snapchat, and then select Add data template.

    This opens the Add Data Template dialog box.

  2. Enter the name of the data template and a description. For example: “Snapchat customer profiles” and “Send email addresses and customer profiles to Snapchat.”

  3. Enable the Allow customers to use this data template option. This allows users to build queries, and then configure orchestrations that send results from Amperity to a configured destination.

  4. Optional. Enable the Allow orchestrations from customers with limited PII access option. This allows users who have been assigned the Restrict PII Access policy option to send results from Amperity.

  5. Verify all template settings and make any required updates.

  6. Click Save.