Send audiences to The Trade Desk¶
Note
This topic contains information about configuring a destination that sends query results to The Trade Desk using orchestrations. To configure a destination that sends audiences to The Trade Desk using campaigns see this topic .
The Trade Desk is a platform for wide internet advertising and enables the use of UID 2.0 for first-party paid media advertising.
Amperity can manage audiences within The Trade Desk demand-side platform, from which your brand can reach those audiences throughout their entire digital journey and across every channel and device, including:
Display advertising on ABC, ESPN, the Wall Street Journal, live sporting events (Major League Baseball), in-store advertising at WalMart, and more.
Video advertising on over-the-top (OTT) and connected TV (CTV) apps and platforms, such as Disney+, Major League Baseball, Hulu, Fox, Vevo, Paramount+, and more.
Audio advertising in-between songs and during podcasts across Spotify, Pandora, SoundCloud, iHeart, and more.
What is UID 2.0?
Unified ID 2.0 is an open source identity framework that benefits consumers by allowing them to control how their data is shared with publishers and advertisers.
The Trade Desk supports using UID 2.0 to help establish your customers’ identifies without using third-party data. UID 2.0 enables publisher websites, mobile apps, and Connected TV (CTV) apps to monetize through programmatic workflows, while offering user transparency and privacy controls that meet local market requirements.
Note
This destination uses the The Trade Desk API to manage audiences and send offline events.
Changes to audiences are not immediately available in The Trade Desk. Allow for up to 48 hours after the point at which Amperity has finished sending audience updates for them to be available.
Get details¶
Review the following details before configuring credentials for The Trade Desk and before configuring Amperity to send email addresses, EUID, or UID2 tokens to The Trade Desk.
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A UID 2.0 agreement and / or a European Unified ID (EUID) agreement . |
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Credential settings
The advertiser ID for your account with The Trade Desk.
The advertiser secret for your account with The Trade Desk. You can find the advertiser ID and secret key from the management console within The Trade Desk. Open “Preferences”, and then “First Party Data Credentials”. The advertiser ID and secret key are shown there. |
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Required configuration settings Segment name (Required at orchestration) The name of a segment in The Trade Desk. |
Configure credentials¶
Configure credentials for The Trade Desk before adding a destination.
An individual with access to The Trade Desk should use SnapPass to securely share “advertiser ID” and “advertiser secret” details with the individual who will configure Amperity.
To configure credentials for The Trade Desk
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From the Settings page, select the Credentials tab, and then click the Add credential button. |
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In the Credentials settings dialog box, do the following: From the Plugin dropdown, select The Trade Desk. Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination. |
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The settings that are available for a credential are determined by the credential type. For the “tradedesk” credential type, configure settings, and then click Save.
The advertiser ID for your account with The Trade Desk.
The advertiser secret for your account with The Trade Desk. You can find the advertiser ID and secret key from the management console within The Trade Desk. Open “Preferences”, and then “First Party Data Credentials”. The advertiser ID and secret key are shown there. |
Add destination¶
Use a sandbox to configure a destination for The Trade Desk. Before promoting your changes, send a test audience, and then verify the the results in The Trade Desk. After the end-to-end workflow has been verified, push the destination from the sandbox to production.
To add a destination for The Trade Desk
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Open the Destinations page, and then click the Add destination button. 
To configure a destination for The Trade Desk, do one of the following:
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Select the credential for The Trade Desk from the Credential drop-down, and then click Continue. Tip Click the “Test connection” link on the “Configure destination” page to verify that Amperity can connect to The Trade Desk. |
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In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow users with limited access to PII access to this destination. Restricted PII access is enabled when the Restrict PII access policy option that prevents users who are assigned to that option from viewing data that is marked as PII anywhere in Amperity and from sending that data to any downstream workflow. |
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Configure the following settings, and then click “Save”. Segment name (Required at orchestration) The name of a segment in The Trade Desk. Membership duration The length of time (in days), after which a customer will be removed from this audience. This value may be between “0” - “180”. Set this value to “0” to remove audience member. The minimum value should be “7” because The Trade Desk uses the previous seven days when building audiences. “14” is the default duration. The maximum value is “180”. The membership duration is measured in days. Adjust the membership duration value to be greater than (or equal to) than the frequency at which your brand will send campaigns or orchestrations from Amperity. For example, if your brand sends a campaign to The Trade Desk every 30 days, then the membership duration should be set to “30”. If your brand sends a campaign every 14 days, then the membership duration should be set to “14”. If a campaign is sent every 30 days, but the membership duration is 14, then the audience size for the last 16 days of the duration window will be 0. |
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After this destination is configured, users may configure Amperity to:
to The Trade Desk. |