Send data to TikTok Ads Manager

TikTok is the world’s leading destination for short-form mobile videos. TikTok’s mission is to capture and present the world’s creativity, knowledge, and moments that matter in everyday life.

Note

Amperity uses a combination of endpoints in the TikTok Ads Manager Segment API to verify existing segments , add or update the list of customers to match the list of customers sent from Amperity, and then map multiple advertising account IDs to the same business account .

Changes to audience mapping are not immediately available in TikTok Ads Manager. Allow for up to 48 hours after the point at which Amperity has finished sending audience updates for them to be available.

This topic describes the steps that are required to send email addresses, phone numbers, and advertising IDs (IDFAs for iOS devices or AAIDs for Android devices) to TikTok Ads Manager from Amperity:

  1. Get details

  2. Authorize Amperity access to the customer’s account

  3. Add destination

  4. Add data template

How this destination works

TikTok Ads Manager is a destination to which you can send first-party data from Amperity, and then build high-value audiences for retargeting and lookalike modeling. Marketers can use their best customers as a seed set for acquisition, which leads to improved match rates, stronger ROI, reduced onboarding costs, and stronger net new customer conversion.

Send first-party audience data from Amperity to TikTok Ads.

A TikTok Ads Manager destination works like this:

  1. Use a query or segment that contains first-party data to build the audience to which you want to advertise on TikTok.

    Tip

    Email addresses most often lead to the best match rates!

  2. Configure the TikTok Ads Manager destination and data template.

  3. Send a test set of first-party data from Amperity, and then from within TikTok Ads Manager verify that this data is available for use with your advertising campaigns.

Get details

TikTok Ads Manager requires the following configuration details:

  1. The advertiser ID for your TikTok Ads Manager account.

  2. The name of the segment to be managed by Amperity. If an audience already exists, the list of customers in that audience will be updated to match the list sent from Amperity. If an audience does not exist, Amperity will add it. Amperity does not delete audiences.

    Important

    A custom audience name may contain up to 400 visible characters, after which the name will be truncated to blank characters followed by “…”.

  3. The user ID type. This value must be one of the following: AAID (Google), EMAIL (email addresses), IDFA (Apple), or PHONE (phone numbers). Amperity is configured to send EMAIL and PHONE by default for AmpIQ campaigns.

    Tip

    The EMAIL (email addresses) user ID type most often leads to the best match rates.

  4. Authorize Amperity to send data to the customer’s TikTok Ads Manager account.

Configure OAuth

OAuth is an open standard for access delegation, commonly used to grant websites or applications access to information on other websites.

Important

TikTok Advertiser Accounts are required to use OAuth. Confirm that the account that will be used to authorize to TikTok Ads Manager has the TikTok Ad Account Operator or TikTok Ad Account Admin permission level. OAuth will not work if your account has TikTok Ad Account Analyst permission.

To configure OAuth

  1. From the Destinations tab, click Add Destination. The Add Destination dialog box opens.

  2. From the Plugin drop-down, select TikTok Ads Manager.

  3. From the Credential drop-down, select Create a new credential. This opens the Create New Credential dialog box.

  4. Generate an authorization link, and then visit the URL that was generated to complete the authorization process.

    Log in to TikTok Ads Manager at the generated URL using the customer’s credentials to allow access to the customer’s instance of TikTok Ads Manager.

    Tip

    Send the URL to an individual who can provide the customer’s credentials, and then ask them to log into TikTok Ads Manager on your behalf.

  5. When complete, you will be redirected to the Credentials page in Amperity.

    Verify the credential is on the page, and then return to the Destinations tab.

Reauthorize Amperity

You may need to reauthorize access to TikTok Ads Manager. This is necessary when an authorization token has expired or when it has been removed by someone with permission to manage access within TikTok Ads Manager. To reauthorize access to TikTok Ads Manager, follow the steps to configure OAuth and create a new credential.

Add destination

Configure Amperity to send data to TikTok Ads Manager using the Segment API.

Warning

Amperity must be authorized to send data to the customer’s TikTok Ads Manager account prior to configuring the destination.

To add a destination

  1. From the Destinations tab, click Add Destination. This opens the Add Destination dialog box.

  2. Enter the name of the destination and a description. For example: “TikTok Ads Manager” and “This sends email addresses, phone numbers, and advertising IDs (IDFAs for iOS devices or AAIDs for Android devices) to TikTok Ads Manager”.

  3. From the Plugin drop-down, select TikTok Ads Manager.

  4. From the Credentials drop-down, select the “:tiktok access” credential type. Select the OAuth credential you created for your TikTok Ads Manager account, after which configuration settings are added automatically.

  5. Under TikTok Settings, enter the advertiser ID, custom audience, and the user ID type; the EMAIL user ID type leads to the best match rates.

  6. Select Allow customers to use this destination.

  7. Select Allow orchestrations from users with limited PII access. (A user with limited PII access has been assigned the Restrict PII Access policy option.)

  8. Click Save.

Add data template

A data template defines how columns in Amperity data structures are sent to downstream workflows. A data template is part of the configuration for sending query and segment results from Amperity to an external location.

You have two options for setting up data templates for TikTok Ads Manager:

  1. For use with campaigns

  2. For use with orchestrations

for campaigns

You can configure Amperity to send campaigns to TikTok. These results are sent from the Campaigns tab. Results default to a list of email addresses, but you may configure a campaign to send additional identifier types to TikTok Ads Manager.

To add a data template for campaigns

  1. From the Destinations tab, open the menu for a destination that is configured for TikTok Ads Manager, and then select Add data template.

    This opens the Add Data Template dialog box.

  2. Enter the name of the data template and a description. For example: “TikTok Ads Manager audiences” and “Send audiences to TikTok Ads Manager.”

  3. Enable the Allow customers to use this data template option, and then enable the Make available to campaigns option. This allows users to send campaign results from Amperity to TikTok Ads Manager.

  4. Verify all template settings and make any required updates.

  5. Click Save.

for orchestrations

You can configure Amperity to send query results to TikTok. These results are sent using an orchestration and will include all columns that were specified in the query.

To add a data template for orchestrations

  1. From the Destinations tab, open the menu for a destination that is configured for TikTok Ads Manager, and then select Add data template.

    This opens the Add Data Template dialog box.

  2. Enter the name of the data template and a description. For example: “TikTok Ads Manager customer profiles” and “Send email addresses and customer profiles to TikTok Ads Manager.”

  3. Enable the Allow customers to use this data template option. This allows users to build queries, and then configure orchestrations that send results from Amperity to a configured destination.

  4. Optional. Enable the Allow orchestrations from customers with limited PII access option. This allows users who have been assigned the Restrict PII Access policy option to send results from Amperity.

  5. Verify all template settings and make any required updates.

  6. Click Save.