Send email lists to TikTok Ads

Note

This topic contains information about configuring a destination that sends query results to TikTok Ads using orchestrations. To configure a destination that sends audiences to TikTok Ads using campaigns see this topic .

Custom audiences help find people who already know about or have engaged with your brand. Use custom audiences for re-marketing, finding potential repeat customers, and finding lookalike audiences.

Important

A custom audience must have at least 1000 members in TikTok Ads before it can be used in an ad group.

Caution

To refresh audiences from Amperity, new one-time segment deliveries need to be created and uploaded to the client’s TikTok Ads account.

Note

Amperity uses a combination of endpoints in the TikTok Ads Segment API to verify existing segments , add or update the list of customers to match the list of customers sent from Amperity, and then map multiple advertising account IDs to the same business account .

Changes to audience mapping are not immediately available in TikTok Ads. Allow for up to 10 hours after the point at which Amperity has finished sending audience updates for them to be available.

Get details

Review the following details before configuring credentials for TikTok Ads and before configuring Amperity to send email lists to TikTok Ads.

Credential settings Refresh token Required A refresh token is generated by the OAuth process and authorizes Amperity to send data to TikTok Ads. The value for the refresh token is updated automatically. TikTok Advertiser Accounts must use OAuth. The account that is used to authorize to TikTok Ads is assigned “TikTok Ad Account Operator” or “TikTok Ad Account Admin” permission. OAuth will not work if your account is assigned “TikTok Ad Account Analyst” permission.

Required configuration settings Advertiser ID Required The advertiser ID for your TikTok Ads account. This is a nineteen character string similar to “7654321098765432109” that you can find from the drop-down menu in the top right of TikTok Ads Manager. Audience name Required at orchestration The name of the audience in TikTok Ads that is managed by Amperity. This audience will be created by Amperity if it does not exist. User ID type Required The user ID type. This value must be one of the following: “AAID” (Google), “EMAIL” (email addresses), “IDFA” (Apple), or “PHONE” (phone numbers). Amperity is configured to send “EMAIL” and “PHONE” by default for campaigns.

Configure credentials

Configure credentials for TikTok Ads before adding a destination.

Important

TikTok Advertiser Accounts are required to use OAuth. Confirm that the account that will be used to authorize to TikTok Ads has the TikTok Ad Account Operator or TikTok Ad Account Admin permission level. OAuth will not work if your account has TikTok Ad Account Analyst permission.

An individual with access to TikTok Ads should use SnapPass to securely share “refresh token” details with the individual who will configure Amperity.

To configure credentials for TikTok Ads Manager

	From the Settings page, select the Credentials tab, and then click the Add credential button.
	In the Credentials settings dialog box, do the following: From the Plugin dropdown, select TikTok Ads. Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination.
	The settings that are available for a credential are determined by the credential type. For the “tiktok” credential type, configure settings, and then click Save. Refresh token Required A refresh token is generated by the OAuth process and authorizes Amperity to send data to TikTok Ads. The value for the refresh token is updated automatically. TikTok Advertiser Accounts must use OAuth. The account that is used to authorize to TikTok Ads is assigned “TikTok Ad Account Operator” or “TikTok Ad Account Admin” permission. OAuth will not work if your account is assigned “TikTok Ad Account Analyst” permission.

Reauthorize Amperity

You may need to reauthorize access to TikTok Ads. This is necessary when an authorization token has expired or when it has been removed by someone with permission to manage access within TikTok Ads. To reauthorize access to TikTok Ads, follow the steps to configure OAuth and create a new credential.

Add destination

Use a sandbox to configure a destination for TikTok Ads. Before promoting your changes, send a test audience, and then verify the the results in TikTok Ads. After the end-to-end workflow has been verified, push the destination from the sandbox to production.

To add a destination for TikTok Ads Manager

	Open the Destinations page, and then click the Add destination button. To configure a destination for TikTok Ads, do one of the following: Click the row in which TikTok Ads is located. Destinations are listed alphabetically and you can scroll up and down the list. Search for TikTok Ads. Start typing “tik”. The list will filter to show only matching destinations. Select “TikTok Ads”.
	Select the credential for TikTok Ads from the Credential drop-down, and then click Continue. Tip Click the “Test connection” link on the “Configure destination” page to verify that Amperity can connect to TikTok Ads.
	In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow users with limited access to PII access to this destination. Restricted PII access is enabled when the Restrict PII access policy option that prevents users who are assigned to that option from viewing data that is marked as PII anywhere in Amperity and from sending that data to any downstream workflow.
	Configure the following settings, and then click “Save”. Advertiser ID Required The advertiser ID for your TikTok Ads account. This is a nineteen character string similar to “7654321098765432109” that you can find from the drop-down menu in the top right of TikTok Ads Manager. Audience name Required at orchestration The name of the audience in TikTok Ads that is managed by Amperity. This audience will be created by Amperity if it does not exist. User ID type Required The user ID type. This value must be one of the following: “AAID” (Google), “EMAIL” (email addresses), “IDFA” (Apple), or “PHONE” (phone numbers). Amperity is configured to send “EMAIL” and “PHONE” by default for campaigns.
	After this destination is configured, users may configure Amperity to: Use orchestrations to send query results Use orchestrations and campaigns to send audiences Use orchestrations and campaigns to send offline events to TikTok Ads.