Unified_Email_Events Table

The Unified_Email_Events table contains individual email event information, such as sends, opens, clicks, opt-in and opt-out preferences, bounces, and conversions. This table is added as Stitch output when email event semantic tags are applied to data sources.

Important

The Email_Engagement_Attributes, Email_Engagement_Summary, and Unified_Email_Events tables are used to enable email engagement workflows within Amperity.

The Email_Engagement_Summary and Unified_Email**Events tables are generated as Stitch output after applying email events semantic tags to data sources that contain email engagement data, such as opens, clicks, opt-in and opt-out preferences, or conversions, along with email summary if that data is available.

The Email_Engagement_Attributes table is built in your customer 360 database using a built-in SQL template. Some customization of this SQL template is necessary to align the behavior of this table to the data that exists in your tenant.

Requirements

The Unified_Email_Events table has a dependency on the Email_Engagement_Summary table. The Email_Engagement_Summary table requires email summary semantic tags to be applied feeds and/or custom domain tables that contain email engagement data.

Column reference

The Unified_Email_Events table contains the following columns:

Column Name

Data type

Description

brand

String

The brand or company from which an email was sent.

Values in this column depend on fields that are tagged with the email-event/brand semantic.

datasource

String

email

String

The email address to which an email was sent.

Values in this column depend on fields that are tagged with the email-event/email semantic.

event_datetime

Datetime

The date and time at which email event occurred.

Values in this column depend on fields that are tagged with the email-event/event-datetime semantic.

event_type

String

The type of email event. Possible values:

  • Open

  • Click

  • Sent

  • Opt-in

  • Bounced

  • Converted

Values in this column depend on fields that are tagged with the email-event/event-type semantic.

pk

String

region

String

The region or location from which an email was sent. The region or location is typically associated to a single brand.

Values in this column depend on fields that are tagged with the email-event/region semantic.

send_id

String

The unique identifier for the email that was sent to an email address at a specific date and time. If a data source does not provide a send ID a unique key is generated.

Values in this column depend on fields that are tagged with the email-event/send-id semantic.