Guided setup
Identity resolution¶
Amperity accurately resolves customer identities and generates a customer identifier that remains stable even when new and conflicting data is collected across online, offline, and anonymous sources. Use high-confidence matching for operational use cases or broader probabilistic matching for marketing campaigns.
Amperity Learning Lab
Open Learning Lab to learn more about the Identity Resolution Agent . Registration is required.
Add data sources
Identify tables with PII
Select primary keys
Validate profile semantics
Exclude data