Identify tables with PII

Stitch uses patented algorithms to process massive volumes of data and discovers the hidden connections in your customer profiles that identify unique individuals. Stitch analyzes customer data, applies the rules you define, and then builds an identity graph with accurate and actionable customer profiles. Each customer profile is assigned an Amperity ID.

This is how Amperity finds your customers in your data.

To identify tables with personally identifiable information (PII) open the Identity resolution page in Quick start. On the Identity tables card, do one of the following:

  1. Click AmpAI select to have the AmpAI Assistant determine which tables contain the best data for identity resolution, which fields in each data source are the optimal primary key, and which customer profile semantic tags to apply to fields in each data source.

  2. Click Manually select to make the table selections yourself.

    Identify tables with PII.

Click Edit on the Identity tables card to review tables that are already selected.

Learn more about Stitch

Learn more about how Stitch evaluates all of your brand’s data to discover the hidden connections in your customer records that correctly identify all of your unique customers.

Read Entity Matching in the Wild: a Consistent and Versatile Framework to Unify Data in Industrial Applications for a detailed explanation of how Amperity maintains a consistent, reliable, and stable customer ID.

Stitch is built from a series of patented innovations to ensure that identity resolution against your customer data is accurate and the output of the Stitch process represents a unified view of your customers.