Total value of orders¶
Total Value of Orders adds together all of the revenue for all of the items that customers purchased across all orders that match the value and occurred during your chosen date range. For example, return all customers who spent more than $100 during the previous six months:
After you specify a value and date range you may apply filters to associate these customers to specific products, brands, channels, and stores. For example, return all customers who spent at least 100 dollars within the previous six months on chewing gum and purchased from your website.
How this attribute works¶
Total Value of Orders represents a common approach people use when they build segments: find my customers by spend across a time window, and then associate those customers to specific products and brands.
Total Value of Orders is a compound attribute, which means that it’s built from a combination of attributes that already exist in your data, and then appears as a single attribute that you can choose from the Segment Editor.
With this attribute, you can focus less on SQL and more on finding answers that align to your marketing goals and strategies. Purchase behavior attributes simplify the number of steps that are required to associate a list of customers to your products, stores, channels, and brands.
How does the SQL for Total Value of Orders work?
Total Value of Orders is built from standard columns that are output by Amperity. The following example returns a list of customers who purchased more than $100 during the previous six months:
The SQL for Total Value of Orders works like this. It uses the sum of item revenue from the Unified Itemized Transactions table as its starting point:
SELECT
amperity_id
,SUM(item_revenue) AS purchase_value
FROM Unified_Itemized_Transactions
then returns all items that match two conditions: purchase value and a date range, and then groups them by Amperity ID:
WHERE order_datetime < DATE_TRUNC('day', CURRENT_TIMESTAMP - interval '6' month)
AND purchase_value > 100
GROUP BY amperity_id
In this example, only transactions that occurred within the previous 6 months are returned, grouped by Amperity ID and aggregated by item revenue, after which they are filtered to include only customers who purchased more than $100.
Returns and cancellations are filtered out automatically, like this:
AND (is_return IS NULL OR (NOT is_return))
AND (is_cancellation IS NULL OR (NOT is_cancellation))
You may then filter this list of customers more by applying any of the product, purchase, and store filters. When you select these filters, they are added to the WHERE statement, like this:
AND product_subcategory = 'chewing gum'
AND purchase_channel = 'online'
The SQL for Total Value of Orders is more complex than what is described in the previous section. This is due to the way this attribute returns only a list of Amperity IDs, uses a series of common table expressions (CTEs), and takes advantage of workflows that Amperity does behind the scenes to pre-filter the product, purchase, and store attributes.
You can view the full SQL for Total Value of Orders from the Segment Editor. Start a new segment and add only this attribute (along with any required conditions and filter attributes), and then click the View SQL link at the top of the page.
Add to segments¶
To find the total values of orders for customers who made orders within a specified date range, start with the Total Value of Orders attribute located under Purchase behaviors:
After the attribute appears in your segment, specify the value condition and choose a date range:
After you specify a value and date range you may apply filters to associate these customers to specific products, brands, channels, and stores.
About relative dates¶
A relative date is determined at the time a segment is run, where today is the day on which the segment is run. For example: yesterday, 30 days ago, 14 days ago, or 1 year ago. The list of relative date values includes a series of common ranges, but you may also type in a more specific range, such as 2 months ago or 5 days ago.
Relative date values
Value |
Description |
|---|---|
Tomorrow |
Starts at 12:00:00 AM of the day after the current day. For example, if the current day is “Thursday 01 / 12 / 2023” then tomorrow is “Friday 01 / 13 / 2023”. |
Today |
Starts at 12:00:00 AM (or at the current time) on the current day and continues for 24 hours. For example, if the current day is “Thursday 01 / 12 / 2023” then today is “Thursday 01 / 12 / 2023”. |
Yesterday |
Starts at 12:00:00 AM of the day before the current day. For example, if the current day is “Thursday 01 / 12 / 2023” then yesterday is “Wednesday 01 / 11 / 2023”. |
N days ago |
Starts at 12:00:00 AM of the day N days before the current day. For example, if the current day is “Thursday 01 / 12 / 2023”, then:
|
1 month ago |
Starts at 12:00:00 AM of the same day of the month that is 1 month before the current month. For example, if the current day is “Thursday 01 / 12 / 2023” then 1 month ago is “Monday 12 / 12 / 2022”. |
1 year ago |
Starts at 12:00:00 AM of same day of the year that is 1 year before the current year. For example, if the current day is “Thursday 01 / 12 / 2023” then 1 year ago is “Wednesday 01 / 12 / 2022”. |
Tip
You can compare segments by % of Purchasers, % of Revenue, or Revenue/Purchaser by changing the option in the Compare by: field.
Available conditions¶
The following table lists the conditions that are available to this attribute.
Note
Recommended conditions for this attribute are identified with “ More useful” and conditions with more limited use cases are identified with “ Less useful”.
Condition |
Description |
|---|---|
was between |
Returns total values that are between two specified values. |
was exactly |
Returns total values that match the specified value. |
was less than |
Returns total values that are less than the specified value. |
was more than |
Returns total values that are greater than the specified value. |
Filter attributes¶
A filter attribute is a standard column that is output by Amperity and is available from the Unified Itemized Transactions table. When a filter attribute is associated with a purchase behavior attribute, you may use them to filter the results by specific items in your product catalog, such as by brand, by channel, by store, or by specific details about the items in your product catalog, such as color, SKU, and so on. The list of filter attributes that will be available for product catalogs depends on their availability within your Unified Itemized Transactions table.