Operators Guide Operators Guide Operators Guide
    • Users Audiences, campaigns, journeys, activations.
    • Operators Configuration, SQL queries, analytics, databases.
    • Amperity API Programmatic access to your Amperity tenant.
    • Profile API Endpoints for unified customer profiles.
    • Streaming API Stream from external systems in real-time.
    • Amperity Bridge Share data directly with data warehouses.
    • Campaigns Send audiences to marketing workflows.
    • Destinations Send data to any downstream system.
    • Offline events Measure marketing efforts across channels.
    • Sources Pull data from any upstream system.
  • Reference
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OPERATORS GUIDE

  • About the Operators Guide
  • Build your tenant
  • Configure connections
  • Manage customer profiles
  • Maintain your tenant
    • Use sandboxes
    • Add more customer data
    • Add more interactions
      • Email engagement
        • Enable email engagement
        • Email Engagement Attributes table
        • Email Engagement Summary table
        • Unified Email Events table
      • Loyalty programs
      • Opt-in, opt-out
    • Add data assets
    • Enable activations
    • Configure activation IDs
    • Schedule workflows
  • Privacy rights
  • Predictive models
  • Configure Stitch

MORE RESOURCES

  • Help Center
  • Learning Lab
  • System Status
  • Amperity.com
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  1. Operators Guide /
  2. Maintain your tenant /
  3. More interactions /
  4. Email engagement

Email engagementΒΆ

Email engagement data captures the history of email interactions between a customer and a brand, such as opens and clicks. Amperity provides a standardized way to capture email event details, from which a set of email engagement attributes are calculated.

About email engagement
Enable email engagement
Email engagement attributes
Email Engagement Attributes table
Email engagement summary
Email Engagement Summary table
Unified email events
Unified Email Events table