User guides

A collection of in-depth user guides to help you:

• Build segments, journeys, and campaigns

• Build and run SQL queries and send those results anywhere

• Send audiences to paid media applications

• Use offline events to help track the success of your campaigns

• Use AmpAI features

Tools for marketers Tools for analysts

Key concepts

Define audiences with AmpAI, segments, and queries. Activate audiences using campaigns, journeys, and orchestrations.

Focus on your most valuable customers to build audiences that grow loyalty and increase customer lifetime value. Use SQL to build audiences that support any use case. Send audiences to marketing applications, advertising platforms, and analytics and reporting tools.

AI Assistant

grid_ampai.html

Segments

grid_segments.html

Campaigns

grid_campaigns.html

Journeys

grid_journeys.html

Queries

grid_queries.html

Workflows

workflows.html

Common use cases

Find the right audience size, prevent churn, advertise across paid media, use people-based measurement.

Audience sizes

audience_sizes.html

Churn prevention

churn_prevention.html

Direct mail

direct_mail.html

Offline events

offline_events.html

One-time buyers

onetime_buyers.html

Paid media

paid_media.html

People-based measurement

people_based_measurement.html

RFM

rfm.html

Predictive models

Build audiences using predicted behavior, including lifetime value, churn propensity, and product affinity.

Churn propensity

model_predicted_churn.html

Event propensity

model_event_propensity.html

Predicted CLV

model_predicted_clv.html

Product affinity

model_predicted_product_affinity.html

Purchase behaviors

Build audiences around activities like first orders, repeat orders, and who has or has not purchased.

First purchase

purchase_behavior_first_purchase.html

Has not purchased

purchase_behavior_has_not_purchased.html

Has purchased

purchase_behavior_has_purchased.html

Most frequently ordered

purchase_behavior_most_frequent_order.html

Repeat purchase

purchase_behavior_repeat_purchase.html

Total value of orders

purchase_behavior_total_value_of_orders.html