User Guides
User guides¶
A collection of in-depth user guides to help you:
Build segments, journeys, and campaigns
Build and run SQL queries and send those results anywhere
Send audiences to paid media applications
Use offline events to help track the success of your campaigns
Use AmpAI features
Key concepts¶
Define audiences with AmpAI, segments, and queries. Activate audiences using campaigns, journeys, and orchestrations.
Focus on your most valuable customers to build audiences that grow loyalty and increase customer lifetime value. Use SQL to build audiences that support any use case. Send audiences to marketing applications, advertising platforms, and analytics and reporting tools.
Common use cases¶
Find the right audience size, prevent churn, advertise across paid media, use people-based measurement.
Predictive models¶
Build audiences using predicted behavior, including lifetime value, churn propensity, and product affinity.
Purchase behaviors¶
Build audiences around activities like first orders, repeat orders, and who has or has not purchased.