Amperity Reference

Key concepts

Sources

Pull data to Amperity from any data source. APIs, cloud-based storage, sharing, SFTP.

About data sources
Stitch

Build highly accurate customer profiles that power your brand’s marketing campaigns.

Stitch
Customer profiles

Customer profiles are the foundation for your brand’s marketing activity.

Customer profiles
Audiences

Use segments and queries to build any type of audience.

Audiences
Workflows

Monitor the current status of all workflows. View details for all steps in a workflow.

Workflows
Activations

Activate audiences to any downstream marketing application or workflow.

Activations

Components

Activation IDs
About activation IDs
Activations
About activations
AI Assistants
About AmpAI assistants
Amperity Bridge
About Amperity Bridge
Attribute types
Attributes
Audience monetization
Audience monetization
Campaigns
About campaigns
Connected systems
About connected systems
Consumer privacy
Consumer privacy
Courier groups
About courier groups
Couriers
About couriers
Customer Data Assistant
Customer Data Assistant
Dashboards
Dashboards
Data exports
About data exports
Data lineage
About data lineage
Data tables
Data tables
Databases
About databases
Destinations
Destinations
Domain tables
About domain tables
File formats
File formats
File uploads
About file uploads
Journeys
About Journeys
Orchestration groups
About orchestration groups
Orchestrations
About orchestrations
Policies
About policies
Predictive models
Predictive models
Presto SQL
About Presto SQL
Purchase behaviors
Purchase behavior attributes
Queries
About queries
Recent activity
About recent activity
Resource groups
About resource groups
Sandboxes
About sandboxes
Segments
About segments
Segment Editor
About the Segment Editor
Semantics
About semantics
Settings
About settings
Single sign-on (SSO)
About single sign-on (SSO)
Spark SQL
About Spark SQL
Stitch benchmarks
About Stitch benchmarks
Stitch results
About Stitch results
Workflows
About workflows