Configure destinations for Walmart DSP

Walmart Connect is an advertising platform that allows brands to reach shoppers across Walmart’s digital and physical stores. Send audiences to the Walmart demand-side platform to reach Walmart customers online and in-store.

United States audiences only

Your brand should only send custom audiences that contain customers who reside within the United States to Walmart DSP.

Note

This destination uses the The Trade Desk API to manage audiences.

Changes to audiences are not immediately available in Walmart DSP. Allow for up to 48 hours after the point at which Amperity has finished sending audience updates for them to be available.

Get details

Review the following details before configuring credentials for Walmart DSP and before configuring Amperity to send email addresses or UID2 tokens to Walmart DSP.

	UID 2.0 agreement Unified ID 2.0 is an open source identity framework that benefits consumers by allowing them to control over data sharing with publishers and advertisers. Walmart DSP supports using UID 2.0 to help establish your customers’ identifies without using third-party data. UID 2.0 enables publisher websites, mobile apps, and Connected TV (CTV) apps to monetize through programmatic workflows, while offering user transparency and privacy controls that meet local market requirements. Your brand must have a UID 2.0 agreement in-place with The Trade Desk before configuring Amperity to send offline events to Walmart DSP.
	Credential settings Advertiser ID Required The advertiser ID for your account with Walmart DSP. Advertiser secret Required The advertiser secret for your account with Walmart DSP. You can find the advertiser ID and secret key from the management console within Walmart DSP. Open “Preferences”, and then “First Party Data Credentials” to view the advertiser ID and secret key.
	Required configuration settings Segment name (Required at orchestration) The name of a segment in Walmart DSP.

Configure credentials

Configure credentials for Walmart DSP before adding a destination.

An individual with access to Walmart DSP should use SnapPass to securely share “advertiser ID” and “advertiser secret” details with the individual who configures Amperity.

To configure credentials for Walmart DSP

	From the Settings page, select the Credentials tab, and then click the Add credential button.
	In the Credentials settings dialog box, do the following: From the Plugin dropdown, select Walmart DSP. Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination.
	The settings that are available for a credential vary by credential type. For the “tradedesk” credential type, configure settings, and then click Save. Advertiser ID Required The advertiser ID for your account with Walmart DSP. Advertiser secret Required The advertiser secret for your account with Walmart DSP. You can find the advertiser ID and secret key from the management console within Walmart DSP. Open “Preferences”, and then “First Party Data Credentials” to view the advertiser ID and secret key.

Add destination

Use a sandbox to configure a destination for Walmart DSP. Before promoting your changes, send a test audience, and then verify the results in Walmart DSP. After verifying the end-to-end workflow, push the destination from the sandbox to production.

To add a destination for Walmart DSP

	Open the Destinations page, select the New destinations button, and then select Orchestration. To configure a destination for Walmart DSP, do one of the following: Click the row in which The Trade Desk is located. Destinations are listed alphabetically and you can scroll up and down the list. Search for The Trade Desk. Start typing “trade”. The list will filter to show only matching destinations.
	Select the credential for Walmart DSP from the Credential dropdown, and then click Continue. Tip If there are any issues with destination connectivity, an error message will display in the destination setup dialog. If the destination saves successfully, the connection is ready for use.
	In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow limited access to PII for this destination. Use the Restrict PII access policy option to prevent users from viewing data marked as PII anywhere in Amperity and from sending data to downstream workflows.
	Configure the following settings, and then click “Save”. Segment name (Required at orchestration) The name of a segment in Walmart DSP. Membership duration The length of time (in days), after which a customer is removed from this audience. This value may be between “0” - “180”. Set this value to “0” to remove all audience members. The minimum value should be “7” because Walmart DSP uses the previous seven days when building audiences. “14” is the default duration. The maximum value is “180”. The membership duration is in days. Adjust the membership duration value to be greater than or equal to than the frequency at which your brand sends campaigns or orchestrations from Amperity. For example: if your brand sends a campaign to Walmart DSP every 30 days, then set membership duration to “30”. If your brand sends a campaign every 14 days, then set membership duration to “14”. If your brand sends a campaign every 30 days, but the membership duration is 14, then the audience size for the last 16 days of the duration window is “0”.
	After configuring this destination users may use: Orchestrations to send query results Orchestrations and campaigns to send audiences Orchestrations and campaigns to send offline events