• User Guides
  • Operators Guide
  • API
  • Amperity A-Z

About Amperity

Turn your brand's customer data into valuable insights.

Start here

Organizing and using your brand's customer data has never been this easy.

AmpAI + AmpAI Assistant

Build audiences and shape customer data using natural language.

Lakehouse-native architecture

Amperity Bridge

Sync data between your brand's data lakehouse and Amperity.

Sync with Databricks

Sync tables between Amperity and Databricks with Delta Sharing.

Sync with Snowflake

Sync tables between Amperity and Snowflake with Secure Data Sharing.

Enable real-time use cases

Streaming Ingest API

A low latency high throughput API that accepts billions of records per day.

Real-time tables

Enable use cases that require frequent updates of time-sensitive data.

Profile API

Make customer profile data available to any programmatic workflow.

Safe configuration changes

1. Create sandbox

Create a sandbox to make a copy of your production tenant.

2. Make changes

Open the sandbox. Safely make (and validate) changes to your tenant.

3. Promote changes

Promote validated configuration changes to production.

Accurate customer profiles

Resolve identity

Who are your customers? Where do they live? How can they be contacted?

Model data

How much did your best customers spend? How much will they spend?

Find the best audiences

Explore customer profiles, shape segments, and build campaigns.

Activation hub

Segments

Use attributes to segment customers into high-value audiences.

Journeys

Build automated, multi-step marketing interactions across channels.

Campaigns

Use campaigns to send audiences to paid media and marketing applications.

Predictive modeling

Predict customer lifetime value, churn propensity, affinities, and lifecycles.

One-time buyers

Turn one-time buyers into repeat customers.

Churn prevention

Use churn prevention campaigns to win back your customers.

Audience sizes

What size audience will you require to grow revenue over the next 30 days?

Measure campaigns

Use incremental changes in customer behavior to measure campaigns.

Audience attributes

200+ out-of-the-box attributes for profiles, transactions, and predictive.

Activation IDs

Configure additional identifiers to use as activation IDs.

Audience activation

Paid media

Send high-value audiences directly to paid media and increase advertising ROI.

Offline events

Offline events help measure the success of your marketing campaigns.

Marketing applications

Send audiences to email, SMS, and direct mail service providers.

Platform features

Amperity API

Streamline workflows and strategies to unlock the value of your brand's data.

Amperity Bridge

Sync data tables between Amperity and Databricks or Snowflake.

Amps

Measure total consumption across categories and features used by your brand.

Destinations

Send data anywhere that is required to support your brand's use cases.

European Unified ID

Configure Amperity to act as a EUID Operator for your brand.

Profile API

Make customer profile data available to any programmatic workflow.

Privacy rights

Help your brand meet compliance goals for CCPA and GDPR.

Product updates

Find out about new features and capabilities in Amperity.

Real-time tables

Enable use cases that require frequent updates of time-sensitive data.

Sandboxes

Safely make configuration changes to your production tenant.

Sources

Configure Amperity to pull data from all of your brand's data sources.

SQL

Write queries using Presto SQL or natural language with AmpAI.

Single sign-on (SSO)

Manage the users who can access your tenant.

Streaming API

A low latency high throughput API that accepts billions of records per day.

Unified ID 2.0

Configure Amperity to act as a UID2 Operator for your brand.

Read the docs

User guides

Build audiences, define campaigns, activate customers anywhere.

Operators guide

Configure Amperity for the way your brand wants to use customer profiles.

A-Z reference

A reference for all platform features in Amperity.