Welcome

Amperity Docs provides technical documentation for building the unified customer data foundation that accelerates growth.

AI Assistant

The AI Assistant helps you write SQL queries using natural language.

Amperity Bridge

Share data between your brand's data lakehouse and Amperity.

Platform features

AmpIQ

Insights, segmentation, and activation.

Amp360

Accurate and accessible customer profiles.

AmpID

AI-powered customer identity management.

DataGrid

Sources

Bring in all your data, from any source, in any format.

DataGrid

A multi-patented system that powers the Amperity platform.

Destinations

Send attributes, audiences, and tables to downstream workflows.

Amperity APIs

Streamline workflows, enhance marketing strategies, unlock the value of your brand’s data.

Build custom endpoints from customer profiles to enable any downstream workflow.

A low latency high throughput REST API designed to accept billions of records per day.

Read the Docs

Configure DataGrid

Build useful customer profiles. Send data and audiences to any downstream system.

Analyze your data

Use SQL build and analyze your data. Send these results to any downstream system or BI tool.

Audiences & campaigns

Build high-value audiences. Activate with any marketing automation and advertising platform.

Amperity A-Z

AI Assistant

A generative AI-based feature that helps you build better SQL queries.

Amperity API

Streamline workflows and unlock the value of your brand’s data.

Attributes

Use attributes that are available from a series of standard tables.

Bridge

Share data between Amperity and a data lakehouse.

Campaigns

Break audiences down into sub-audiences that align to your marketing strategies.

Courier groups

A courier group runs automatically and pulls your data to Amperity.

Couriers

A courier brings data from individual systems to Amperity.

Data exports

Send entire tables and entire databases from Amperity.

Data tables

Standard output tables, data assets tables, QA tables, predicive analytics tables.

Data templates

A data template defines how Amperity will send data to downstream workflows.

Databases

A database is a combination of standard outputs from Stitch and custom tables.

Domain tables

A domain table exists for each feed and stores the data you pulled to Amperity.

Feeds

Feeds define the structure of your data. Semantic tags identify important fields.

File formats

AVRO, CSV, JSON, NDJSON, Parquet, PSV, TSV, and XML.

File uploads

Upload CSV files directly to Amperity.

Ingest queries

Use SQL to shape data prior to loading it to Amperity.

Offline events

Associate customer activity with your marketing campaigns.

Orchestrations

Send query results and data exports to any downstream workflow.

Orchestration groups

An orchestration group runs automatically and sends data from Amperity on a schedule.

Policies

A set of actions that are available to users who are assigned to that policy.

Presto SQL

A distributed SQL query engine that queries vast amounts of data in seconds.

Profile API

Build custom endpoints from customer profiles to enable any downstream workflow.

Queries

Return data from tables in your database for use with any downstream system.

Recent activity

View activity logs and status updates for all workflows in Amperity.

Sandboxes

Safely make configuration changes to your production tenant.

Segment Editor

Use the Segment Editor to build audiences.

Segments page

Explore segments using graphs, charts, metrics, and comparisons.

Semantic tags

A common understanding for all data points across all data sources.

Settings

Configure how your users can access your Amperity tenant.

Single sign-on (SSO)

Use your identity provider (IdP) to manage your users in Amperity.

Spark SQL

A high performance SQL query engine used during ingest and with databases.

Stitch

Find the hidden connections in customer records that identify unique individuals.

Streaming Ingest API

A low latency high throughput REST API designed to accept billions of records per day.

Unified ID 2.0

Configure Amperity to act as a UID2 Operator for your brand.

Workflows

Workflows track every step in every process that runs in Amperity.