Product updates

What’s new and what’s changed?

Summer 2025

AI Assistant

NEW The AI Assistant is available in the Segments page.

Amperity Bridge for Google BigQuery (inbound)

NEW Configure Amperity to sync data with Google BigQuery.

Configure destinations

UPDATED The configuration steps for destinations have been updated with dedicated configuration paths for campaigns.

Destination topics

NEW New destinations for Dotdigital, MoEngage, Movable Ink, and LinkedIn DMP.

Journeys

UPDATED Use the activation canvas to build a series of audiences for multi-touch journeys to support your brand’s marketing ecosystem.

Multi-factor authentication

NEW Added support to enforce multi-factor authentication (MFA) for all username-password users on non-SSO tenants.

Offline events

NEW Configure Amperity to send offline events to Google Enhanced Conversions.

Profile API

UPDATED The Profile API is updated to support flexible, multi-criteria search that allows systems to look up profiles using any combination of available fields from a single endpoint.

NEW The following endpoints are new:

• GET /indexes

• GET /indexes/{id}

• GET /indexes/{id}/profiles

• GET /indexes/{id}/profiles/{id}.

Spring 2025

Activation IDs

NEW Define and manage multiple activation identifiers to support multiple channels and a variety of downstream audience requirements.

Benchmarks

NEW Stitch benchmarks are heuristic scores that define the expectations for the quality of customer profiles. Use benchmarks to explore data quality and configuration changes that can help improve the quality of customer profiles in your tenant.

Bring your own storage (Amazon S3)

NEW For new tenants, use your own AWS storage bucket with no significant architecture changes required.

Complex types in source data

NEW Amperity can ingest, process, and utilize complex data structures like arrays and structs directly from source systems without flattening.

Configure destinations

UPDATED The workflow for configuring Amperity to send query results to built-in destinations has been refreshed with a more direct series of steps. Descriptions for each setting are provided within the configuration dialog box alongside the settings. All destinations that use orchestrations to send query results use the updated workflow.

European Unified ID (EUID)

NEW EUID is now available for use with European audiences alongside Unified ID 2.0 (UID2) for North American audiences.

Journeys

NEW Journeys provide a canvas on which you can create, visualize, and manage automated customer workflows for personalized experiences.

Merge policy settings

NEW Use a drag-and-drop editor to define merge policy settings for all customer profile attributes and for all source tables that contain customer PII. This replaces the need to use SQL to define priority and determines how records are added to the Merged Customers table.

Amperity Bridge for Snowflake (outbound)

NEW Use Secure Data Sharing to make unified customer data available in Snowflake.

Real-time tables

UPDATED Process and activate customer events in real-time instead of scheduled batches.

Rules editor for Stitch

UPDATED Define a prioritized collection of rules to use for deterministic identity resolution. Rules are evaluated in order, starting from the first, until a rule returns true.

Start workflows programmatically

NEW Start workflows programatically using the POST /workflow/runs (start) endpoint.

Fall 2024

Amazon S3 storage

NEW Configure a new tenant to use your brand’s Amazon S3 storage.

Amperity Bridge for Snowflake (inbound)

NEW Use Secure Data Sharing to make Snowflake data available to unified customer profiles.

Real-time tables

NEW Process and activate customer events in real-time instead of scheduled batches.