Generate customer profiles

Customer profiles should be refreshed whenever source tables with personally identifiable information (PII) are updated.

This should be done with a scheduled workflow, but may be done manually from the Customer profiles page in Quick start. On the Generate tables card click the Generate profiles button.

This will start a workflow that:

1. Updates domain table data.

2. Performs a data quality check to validates source table data. For example, invalid phone numbers, missing item quantities, missing revenue, if order and store IDs are present in transactions data, or invalid email addresses.

3. Runs Stitch.

4. Refreshes customer profiles in the database.