Welcome

Amperity Docs provides technical documentation for building the unified customer data foundation that accelerates growth.

How ID resolution works

Learn more about how Stitch correctly identifies your customers.

Profile API

Build custom endpoints from customer profiles to enable any downstream real-time workflow.

Platform Features

AmpIQ

Insights, segmentation, and activation.

Amp360

Accurate and accessible customer profiles.

AmpID

AI-powered customer identity management.

DataGrid

Sources

Bring in all your data, from any source, in any format.

DataGrid

A multi-patented system that powers the Amperity platform.

Destinations

Send attributes, audiences, and tables to downstream workflows.

Read the Docs

Configure DataGrid

Build useful customer profiles. Send data and audiences to any downstream system.

Analyze your data

Use SQL build and analyze your data. Send these results to any downstream system or BI tool.

Audiences & campaigns

Build high-value audiences. Activate with any marketing automation and advertising platform.

Amperity A-Z

Campaigns

Break audiences down into sub-audiences that align to your marketing strategies.

Courier groups

A courier group runs automatically and pulls your data to Amperity.

Couriers

A courier brings data from individual systems to Amperity.

Data exports

Send entire tables and entire databases from Amperity.

Data tables

Standard output tables, data assets tables, QA tables, predicive analytics tables.

Data templates

A data template defines how Amperity will send data to downstream workflows.

Databases

A database is a combination of standard outputs from Stitch and custom tables.

Domain tables

A domain table exists for each feed and stores the data you pulled to Amperity.

Feeds

Feeds define the structure of your data. Semantic tags identify important fields.

File formats

AVRO, CSV, JSON, NDJSON, Parquet, PSV, TSV, and XML.

Ingest queries

Use SQL to shape data prior to loading it to Amperity.

Notifications

Activity logs and status updates for all workflows in Amperity.

Orchestration groups

An orchestration group runs automatically and sends data from Amperity.

Policies

A set of actions that are available to users who are assigned to that policy.

Presto SQL

A distributed SQL query engine that queries vast amounts of data in seconds.

Queries

Return data from tables in your database for use with any downstream system.

Segments

A segment defines an audience that you can use with any campaign.

Semantic tags

A common understanding for all data points across all data sources.

Single sign-on (SSO)

Use your identity provider (IdP) to manage your users in Amperity.

Spark SQL

A high performance SQL query engine used during ingest and with databases.

Stitch

Find the hidden connections in customer records that identify unique individuals.

Workflows

Workflows track every step in every process that runs in Amperity.