Data tables¶
Data tables represent a unified view of your customers, including customer profiles, transactions and interactions, Stitch results, and predictive modeling.
The following diagram shows the data model for core tables in Amperity. Color coded sections identify which groups of tables are associated with customer profiles, interactions records, Stitch QA, and predictive modeling.
Note
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Amperity data tables¶
Click any of the following cards to open a page about that table.
All Opted-in Emails
Campaign Recipients
Customer 360
Customer Attributes
Detailed Examples
Email AmpID Assignment
Email Engagement Attributes
Email Engagement Summary
Email Opt Status
Event Propensity
Fiscal Calendar
Merged Customers
Merged Households
PII
Predicted Affinity
Predicted CLV Attributes
SMS Opt Status
Stitch Blocking Keys
Stitch Blocklist Values
Stitch Scores
Transaction Attributes Extended
Unified Changes Clusters
Unified Changes PKs
Unified Coalesced
Unified Customers
Unified Email Events
Unified Itemized Transactions
Unified Loyalty Events
Unified Loyalty
Unified Paid Media
Unified Preprocessed Raw
Unified Product Catalog
Unified Scores
Unified Transactions