Activation States tables

Activation States tables are generated by Amperity to track membership and activity for campaigns and journeys.

Activation States tables cannot be accessed from a sandbox, a query, or a database table. Activation States tables are only accessible as a condition from the Segments Editor.

Important

Access to the fields in an Activation States table requires at least one active campaign or journey in your tenant.

For campaigns

Activation states for campaigns keep track of customers who are activated by a campaign, including by sub-audience or treatment, by destination, how often and when.

Campaign activation states can be added to any segment.

Tip

Each filter for campaign activation states applies an AND operator to the criteria. The potential audience gets smaller as additional filters are applied.

For example, if the entry count is 3 and the campaign sends a sub-audience to Braze, then only customers activated 3 or more times and belong to the sub-audience activated in Braze will be returned by the segment.

To use campaigns activation activity in a segment

1. Open the Segments Editor.

2. Click Add condition, choose Activation activity, and then select In a campaigns.

3. From the Segments Editor click the Filters link for the selected activiation activity. This opens the Filter criteria dialog box.

4. From the Filter criteria dialog box select a campaigns from the Campaigns dropdown.

   Optional. Apply additional filters:

   Select a destination from the Destination dropdown.

   Select a sub-audience from the Sub audience dropdown.

   Select a treatment from the Treatment dropdown.

   Use Entry count to define the number of customers who belong to the campaign.

   Use the First entry time and Last entry time fields to define the first and last times on which a customer was part of the campaign.

5. Click Save.

Field reference

Column name	Data type	Description
Campaign	String	The name of a campaign.
Count	String	The sum of First Entry and Last Entry.
Destination	String	The name of a destination in the selected campaign.
First entry	String	The date and time at which an audience member was first part of a campaign.
Last entry	String	The date and time at which an audience member was most recently part of a campaign.
Sub-audience	String	The name of a sub-audience in the selected campaign.
Treatment	String	The name of a treatment group in the selected campaign.

For journeys

Activation states for journeys keep track of customers who have entered a journey, along with which customers moved through specific nodes, including their first and last entry.

Journey activation states can be added to any segment.

Tip

Each filter for journey activation states applies an AND operator to the criteria. The potential audience gets smaller as additional filters are applied.

For example, if the entry count is 5 and the node is an activation that sends an audience to Braze, then only customers activated 5 or more times and activated in Braze will be returned by the segment.

To use journey activation activity in a segment

1. Open the Segments Editor.

2. Click Add condition, choose Activation activity, and then select In a journey.

3. From the Segments Editor click the Filters link for the selected activiation activity. This opens the Filter criteria dialog box.

4. From the Filter criteria dialog box select a journey from the Journey dropdown.

   Optional. Apply additional filters:

   Select a node within that journey from the Node dropdown.

   Use Entry count to define the number of customers who have entered the node.

   Use the First entry time and Last entry time fields to define the first and last times on which a customer entered the selected node.

5. Click Save.

Field reference

Column name	Data type	Description
Entry count	String	The number of times an audience member entered the selected node.
First entry time	String	The date and time at which an audience member was first part of a journey. When a node is specified, the date and time at which an audience member first entered the node within the journey.
Journey	String	The name of the journey.
Last entry time	String	The date and time at which an audience member was most recently part of a journey. When a node is specified, the date and time at which an audience member was most recently part of the node within the journey.
Node	String	The name of a node within the selected journey.