Events

The paths your customers take before they visit an app or a website can be complex. One customer might see an offer on TikTok, another while watching a TV show, and another during a conversation with a friend. Attributing customer interactions to marketing activity is not easy, but when they can be attributed it can give your brand more ways to find new customers.

Send events to

Amazon Ads Conversion API
Send conversion events to Amazon Ads
Attentive eCommerce & Conversion Events
Send events to Attentive
Braze
Custom attributes
Braze Purchases
Send purchases to Braze
Criteo
Send events to Criteo
Criteo Offline Sales
Send offline sales to Criteo
Google Enhanced Conversions
Send online events to Google Enhanced Conversions
Google Analytics 4
Send purchase events to Google Analytics 4
Google Campaign Manager 360
Send offline conversions to Google Campaign Manager 360
Klaviyo
Customer profile parameters
Meta Ads Manager
Send events to Meta Ads Manager
Microsoft Ads Conversions API
Send conversion events to the Microsoft Ads Conversions API
Microsoft Advertising offline conversions
Send offline conversions to Microsoft Advertising
Pinterest
Send offline conversion events to Pinterest
Roku Conversions API
Send conversion events to Roku
Snapchat
Send offline conversions to Snapchat
The Trade Desk
Send events to The Trade Desk
TikTok Ads
Send events to TikTok Ads Manager