Send offline conversions to Snapchat

Snapchat is a social media platform for accessing pictures and messages for a short time. Snapchat offers a self-serve platform from which brands can manage ads and advertising campaigns.

Upload a CSV file that contains offline conversions and meets events file requirements to Snapchat.

Caution

This destination is available for sending events to Snapchat after it is configured by a Datagrid Operator or your Amperity representative.

If this destintion cannot be selected from the campaigns editor or activations canvas ask your Datagrid Operator or Amperity representative to configure a destination for sending events to Snapchat.

Build a query

Use a query to return the fields that align to the events file requirements that are supported by Snapchat for use with offline conversions .

For example:

SELECT
  TO_HEX(SHA256(TO_UTF8(LOWER(TRIM(mc.email))))) AS email
  ,uit.order_datetime AS timestamp
  ,'purchase' AS event_type
  ,uit.item_quantity AS number_items
  ,uit.item_revenue AS price
  ,uit.order_id AS transaction_id
  ,uit.item_quantity AS quantity
FROM Merged_Customers mc
INNER JOIN Unified_Itemized_Transactions uit
ON mc.amperity_id = uit.amperity_id
WHERE mc.email IS NOT NULL

You can download the results of this query directly from the Query Editor in Amperity, and then upload the file directly to Snapchat. Or you can use an orchestration to send the CSV file to cloud storage or an SFTP bucket.

Important

Test the connection with Snapchat by using an audience with a very small membership. For example: 10 or 100 members or the minimum audience size recommended by Snapchat. Send the test audience to Snapchat and verify the audience is correct in Snapchat. Make adjustments if necessary. Only send full audiences after validation is complete.