Paid media

Use first-party data to build high-quality audiences and then use those audiences to find new customers across paid media platforms.

About paid media

paid_media.html

What is first-party data?

paid_media.html#what-is-first-party-data

Match rates

paid_media.html#match-rates

What type of profile to send?

paid_media.html#what-type-of-profile-to-send

Activation scenarios

Activate audiences using paid media for any of the following scenarios.

Audience expansion

paid_media.html#audience-expansion

Lifecycle marketing

paid_media.html#lifecycle-marketing

Product marketing

paid_media.html#product-marketing

Optimize bidding

paid_media.html#optimize-bidding

Optimize budgets with CLV

paid_media.html#optimize-budgets-with-clv

Prospect conversion

paid_media.html#prospect-conversion

Suppression lists

paid_media.html#suppression-lists

Activate audiences

Use high-quality audiences to find new customers across paid media platforms.

Bing Ads

destination_microsoft_ads.html

Criteo

destination_criteo.html

DV360

destination_dv360.html

Facebook

destination_meta_ads_manager.html

Facebook Messenger

destination_meta_ads_manager.html

Gmail

destination_google_ads.html

Google Ads

destination_google_ads.html

Google Search

destination_google_ads.html

Google Shopping

destination_google_ads.html

Instagram

destination_meta_ads_manager.html

LiveRamp

destination_liveramp.html

Meta Ads Manager

destination_meta_ads_manager.html

Microsoft Ads

destination_microsoft_ads.html

Neustar

destination_neustar.html

Oracle DMP

destination_oracle_dmp.html

Pinterest

destination_pinterest.html

Reddit Ads

destination_reddit_ads.html

Snapchat

destination_snapchat.html

The Trade Desk

destination_the_trade_desk.html

TikTok

destination_tiktok_ads_manager.html

WhatsApp

destination_meta_ads_manager.html

Yahoo DSP

destination_yahoo_dsp.html

YouTube

destination_google_dv360.html

Walmart DSP

destination_walmart_dsp.html

Measure campaigns

Use a combination of data within Amperity and data from outside parties to measure campaign efficacy.

About measuring campaigns

paid_media.html#measure-campaigns

Amperity indicators

paid_media.html#amperity-indicators

Paid media indicators

paid_media.html#paid-media-indicators

Owned media indicators

paid_media.html#owned-media-indicators

Example

paid_media.html#example-measuring-campaigns