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FEATURES

  • AmpAI
  • Segments
  • Campaigns
  • Journeys
  • Queries

COMMON USE CASES

  • Activations
  • Audience sizes
  • Churn prevention
  • Direct mail
  • Offline events
  • One-time buyers
  • Paid media
  • People-based measurement
  • RFM

PREDICTIVE MODELS

  • Churn propensity
  • Event propensity
  • Predicted CLV
  • Product affinity

PURCHASE BEHAVIORS

  • First purchase
  • Has not purchased
  • Has purchased
  • Most frequently ordered
  • Repeat purchase
  • Total value of orders

MORE RESOURCES

  • Help Center
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  • System Status
  • Amperity.com

ON THIS PAGE

  • Activation scenarios
  • Find lookalike audiences
  • Measure campaigns
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  1. User Guides /
  2. Paid media

Paid media¶

Use first-party data to build high-quality audiences and then use those audiences to find new customers across paid media platforms.

About paid media
paid_media.html
What is first-party data?
paid_media.html#what-is-first-party-data
Match rates
paid_media.html#match-rates
What type of profile to send?
paid_media.html#what-type-of-profile-to-send

Activation scenarios¶

Activate audiences using paid media for any of the following scenarios.

Audience expansion
paid_media.html#audience-expansion
Lifecycle marketing
paid_media.html#lifecycle-marketing
Product marketing
paid_media.html#product-marketing
Optimize bidding
paid_media.html#optimize-bidding
Optimize budgets with CLV
paid_media.html#optimize-budgets-with-clv
Prospect conversion
paid_media.html#prospect-conversion
Suppression lists
paid_media.html#suppression-lists

Find lookalike audiences¶

Use high-quality audiences to find new customers across paid media platforms.

Bing Ads
Send audiences to Microsoft Advertising
Criteo
Send audiences to Criteo
DV360
Send audiences to DV360
Facebook
Send audiences to Meta Ads Manager
Facebook Messenger
Send audiences to Meta Ads Manager
Gmail
Send audiences to Google Ads
Google Ads
Send audiences to Google Ads
Google Search
Send audiences to Google Ads
Google Shopping
Send audiences to Google Ads
Instagram
Send audiences to Meta Ads Manager
LiveRamp
Send audiences to LiveRamp
Meta Ads Manager
Send audiences to Meta Ads Manager
Microsoft Ads
Send audiences to Microsoft Advertising
Neustar
Send query results to Neustar
Pinterest
Send audiences to Pinterest Ads
Reddit Ads
Send audiences to Reddit Ads
Snapchat
Send audiences to Snapchat
The Trade Desk
Send audiences to The Trade Desk
TikTok
Send audiences to TikTok Ads Manager
WhatsApp
Send audiences to Meta Ads Manager
Walmart DSP
Send audiences to Walmart DSP
Yahoo DSP
Send audiences to Yahoo DSP
YouTube
Send audiences to DV360

Measure campaigns¶

Use a combination of data within Amperity and data from outside parties to measure campaign efficacy.

About measuring campaigns
Measure campaigns
Amperity indicators
Amperity indicators
Paid media indicators
Paid media indicators
Owned media indicators
Owned media indicators
Example
Example: Measuring campaigns