Journeys¶

The Journeys page is a canvas for building, defining, and managing complex customer pathways across marketing application workflows.

How journeys work

Who enters?

Who is excluded?

Exit conditions

Journeys canvas¶

Use the Journeys canvas to define the individual nodes that exist within each pathway.

About the Journeys canvas

Journey start

Activate

Delay

Conditional split

Percent split

Individual split

Merge a split

Use the audience canvas to build marketing campaigns for all stages of a customer’s journey.

Add a node

Configure destination attributes

Set run frequency

Journeys use case examples

Gain insight into performance by tracking milestones, measuring goal achievement, and calculating incremental lift on test versus control splits.

About Journeys measurement

How measurement works

Measurement types

Measurement milestones

Percent-split testing

Journey Travel Log