Journeys

The Journeys page is a canvas for building, defining, and managing complex customer pathways across marketing application workflows.

How journeys work

journeys_reference.html#how-journeys-work

Who enters?

journeys_reference.html#who-enters

Who is excluded?

journeys_reference.html#who-is-excluded

Exit conditions

journeys_reference.html#exit-conditions

Journeys canvas

Use the Journeys canvas to define the individual nodes that exist within each pathway.

About the Journeys canvas

journeys_reference.html#journeys-canvas

Journey start

journeys_reference.html#journey-start

Activate

journeys_reference.html#activate

Delay

journeys_reference.html#delay

Conditional split

journeys_reference.html#conditional-split

Percent split

journeys_reference.html#percent-split

Individual split

journeys_reference.html#individual-split

Create journeys

Use the audience canvas to build marketing campaigns for all stages of a customer’s journey.

Add a node

journeys_reference.html#add-a-node

Configure destination attributes

journeys_reference.html#configure-destination-attributes

Set run frequency

journeys_reference.html#set-run-frequency