Segments

The Segments page provides the interface for building, defining, and managing a list of segments.

About segments

segments.html

How segments work

segments.html#how-segments-work

Segments features

Use the Segments page to build audieneces using attributes, conditions, and operators, inclusions or exclusions, and activation IDs.

Activation IDs

segments_reference.html#activation-ids

AND vs. OR

segments_reference.html#and-vs-or

Attributes

attributes.html

Conditions and operators

conditions_and_operators.html

Customer lists

segments_reference.html#customer-lists

Databases and tables

segments_reference.html#databases-and-tables

Inclusions and exclusions

segments_reference.html#inclusions-and-exclusions

Purchase behaviors

segments_reference.html#purchase-behaviors

Segment insights

segments_reference.html#segment-insights

SQL Editor

segments_reference.html#sql-editor

Example segments

The following examples show using the visual Segment Editor to build audiences.

Active store shoppers

usecase_active_store_shoppers.html

Dormant customers

usecase_dormant_customers.html

Early repeat purchasers

usecase_early_repeat_purchasers.html

First-time buyers, SMS

usecase_1x_buyers_with_sms_optin.html

High value, multichannel

usecase_customers_high_value_multichannel.html

Lapsing customers

usecase_customers_lapsing.html

New high value customers

usecase_customers_high_value_new.html

New website customers

usecase_customers_website_new.html

One and done

usecase_one_and_done.html

Predicted top 10% customers

usecase_predicted_top_10_percent.html

Purchased yesterday

usecase_purchased_yesterday.html

Reach holiday shoppers, SMS

usecase_holiday_shoppers_sms.html

Reduce paid media ad spend

usecase_reduce_paid_media_spend.html

Store invites

usecase_store_invite.html

Top 20% revenue previous year

usecase_customers_top20_revenue.html

Win-back campaign for lost customers

usecase_winback_emails_lost_customers.html