Segments

The Segments page provides the interface for building, defining, and managing a list of segments.

About segments
segments.html
How segments work
segments.html#how-segments-work

Segments features

Use the Segments page to build audieneces using attributes, conditions, and operators, inclusions or exclusions, and activation IDs.

Activations
Activations
Activation IDs
Activation IDs
AND vs. OR
AND vs. OR
Attributes
Audience attributes
Conditions and operators
Conditions and operators
Customer lists
Customer lists
Databases and tables
Databases and tables
Inclusions and exclusions
Inclusions and exclusions
Purchase behaviors
Purchase behaviors
Segment insights
Segment insights
SQL Editor
SQL editor

Example segments

The following examples show using the visual Segment Editor to build audiences.

Active store shoppers
Active store shoppers
Dormant customers
Dormant customers
Early repeat purchasers
Early repeat purchasers
First-time buyers, SMS
First-time buyers with SMS opt-in
High value, multichannel
High-value multichannel customers
Lapsing customers
Lapsing customers
New high value customers
New high-value customers
New website customers
New website customers
One and done
One and done
Predicted top 10% customers
Predicted top 10% high-value customers
Purchased yesterday
Purchased yesterday
Reach holiday shoppers, SMS
Reach holiday shoppers with SMS
Reduce paid media ad spend
Reduce paid media ad spend
Store invites
Store invites
Top 20% revenue previous year
Top 20% revenue during previous year
Win-back campaign for lost customers
Win-back campaigns for lost customers