Campaigns

Use campaigns to build the audiences to which you want to send messages or offers. Configure campaigns to send these audiences to downstream marketing tools, such as email service providers, SMS providers, paid media, digital advertising, and personalization.

How campaigns work

campaigns_reference.html#how-campaigns-work

Email notifications

campaigns_reference.html#email-notifications

Analyze campaigns

analyze_campaigns.html

Campaign types

Campaigns can be configured to run once or on a schedule, and to send audiences to more than one marketing application.

One-time

campaigns_reference.html#one-time

Recurring

campaigns_reference.html#recurring

Multichannel

campaigns_reference.html#multichannel

Campaign features

Use the Campaigns page to build campaigns using included or excluded segments, activation IDs, and destinations configured to send audiences for activation in downstream marketing applications.

Activation IDs

campaigns_reference.html#activation-ids

Audience attributes

campaigns_reference.html#audience-attributes

Audiences

campaigns_reference.html#audiences

Control groups

campaigns_reference.html#control-groups

Default attributes

default_attributes.html

Destinations

campaigns_reference.html#destinations

Exclusion lists

campaigns_reference.html#exclusion-lists

Sub-audiences

campaigns_reference.html#sub-audiences

Tests

campaigns_reference.html#tests

Timing and launch dates

campaigns_reference.html#timing-and-launch-dates

Treatment groups

campaigns_reference.html#treatment-groups

Send campaigns to

Send campaigns to any of the following marketing applications and workflows.

ActiveCampign

campaign_active_campaign.html

Adobe Marketo

campaign_adobe_marketo.html

Amazon S3

campaign_amazon_s3.html

Attentive (Audiences)

campaign_attentive_mobile.html

Azure Blob Storage

campaign_azure_blob_storage.html

Braze

campaign_braze.html

Cheetah Digital

campaign_cheetah_digital.html

Cordial

campaign_cordial.html

Criteo

campaign_criteo.html

Criteo Retail Media

campaign_criteo_retail_media.html

DV360

campaign_dv360.html

Google Ads

campaign_google_ads.html

Google Cloud Storage

campaign_google_cloud_storage.html

HupSpot

campaign_hubspot.html

Klaviyo

campaign_klaviyo.html

Listrak

campaign_listrak.html

LiveRamp

campaign_liveramp.html

Meta Ads Manager

campaign_meta_ads_manager.html

Microsoft Ads

campaign_microsoft_ads.html

Neustar

campaign_neustar.html

Oracle Eloqua

campaign_oracle_eloqua.html

Pinterest

campaign_pinterest.html

Sailthru

campaign_sailthru.html

Salesforce Marketing Cloud

campaign_salesforce_marketing_cloud.html

SFTP

campaign_sftp.html

Snapchat

campaign_snapchat.html

The Trade Desk

campaign_the_trade_desk.html

TikTok Ads

campaign_tiktok_ads.html

Walmart DSP

campaign_walmart_dsp.html

Yahoo DSP

campaign_yahoo_dsp.html