Campaigns

Use campaigns to build the audiences to which you want to send messages or offers. Configure campaigns to send these audiences to downstream marketing tools, such as email service providers, SMS providers, paid media, digital advertising, and personalization.

Campaign types

Campaigns can be configured to run once or on a schedule, and to send audiences to more than one marketing application.

Campaign features

Use the Campaigns page to build campaigns using included or excluded segments, activation IDs, and destinations configured to send audiences for activation in downstream marketing applications.

Send campaigns to

Send campaigns to any of the following marketing applications and workflows.