User Guides
Campaigns¶
Use campaigns to build the audiences to which you want to send messages or offers. Configure campaigns to send these audiences to downstream marketing tools, such as email service providers, SMS providers, paid media, digital advertising, and personalization.
How campaigns work
Email notifications
Analyze campaigns
Campaign types¶
Campaigns can be configured to run once or on a schedule, and to send audiences to more than one marketing application.
One-time
Recurring
Multichannel
Campaign features¶
Use the Campaigns page to build campaigns using included or excluded segments, activation IDs, and destinations configured to send audiences for activation in downstream marketing applications.
Activation IDs
Audience attributes
Audiences
Control groups
Default attributes
Destinations
Exclusion lists
Sub-audiences
Tests
Timing and launch dates
Treatment groups
Send campaigns to¶
Send campaigns to any of the following marketing applications and workflows.
ActiveCampign
Adobe Marketo
Amazon S3
Attentive (Audiences)
Azure Blob Storage
Braze
Cheetah Digital
Cordial
Criteo
Criteo Retail Media
DV360
Google Ads
Google Cloud Storage
HubSpot
Klaviyo
Listrak Email
Listrak SMS
LiveRamp
Meta Ads Manager
Microsoft Ads
Neustar
Oracle Eloqua
Pinterest
Sailthru
Salesforce Marketing Cloud
SFTP
Snapchat
The Trade Desk
TikTok Ads
Walmart DSP
Yahoo DSP