Abbreviations, initialisms

The following list combines industry-standard abbreviations and initialisms with others that are specific to Amperity.

2FA	Two-factor Authentication
AAID	Google Advertising ID
ACS	Assertion Consumer Service
ACV	Actual Cash Value
AD	Active Directory
ADLS	Azure Data Lake Storage
ADW	Amperity Data Warehouse
ANSI	American National Standards Institute
API	Application Programming Interface
APP	Australian Privacy Principles
ARM	Azure Resource Manager
ARN	Amazon Resource Name
ASCII	American Standard Code for Information Interchange
AUR	Average Unit Retail
AWS	Amazon Web Services
BAU	Business as Usual
B2B	Business to Business
B2C	Business to Consumer
BI	Business Intelligence
BLOB	Binary Large Object
BOGO	Buy One, Get One
BOM	Byte Order Mark
CAC	Customer Acquisition Cost
CASS	Coding Accuracy Support System
CBOR	Concise Binary Object Representation
CCPA	California Consumer Privacy Act
CDC	Customer Data Cloud
CDP	Customer Data Platform
CE	Customer Experience
CGP	Customer Growth Platform
CLV	Customer Lifetime Value
CMP	Commerce Media Platform
COGS	Cost of Goods Sold
CORS	Cross-origin Resource Sharing
CPA	Cost Per Acquisition
CPM	Cost Per Thousand
CPC	Cost Per Click
CPG	Consumer Packaged Goods
CRM	Customer Relationship Management
CSE	Customer Success Engineering
CTE	Common Table Expressions
CSV	Comma-Separated Values
CTA	Click-through Attribution
CTV	Connected TV
CVR	Conversion Rate
DAG	Directed Acyclic Graph
DII	Directly Identifying Information
DMP	Data Management Platform
DOB	Date of Birth
DMA	Digital Markets Act
DSAR	Data Subject Access Request
DSP	Demand-side Platform
DTC	Direct-to-Consumer
DW, DWH	Data Warehouse
EC2	Elastic Compute Cloud
EDN	Extensible Data Notation
EDW	Enterprise Data Warehouse
EEA	European Economic Area
EMR	Elastic Map Reduce
EP/NBD	Extended Pareto / NBD Model
ERR	Early Repeat Rate
ESP	Email Service Provider
ETL	Extract, Transform and Load
EUID	European Unified ID
FAQ	Frequently Asked Question
FTP	File Transfer Protocol
GAID	Google Advertising ID
GCP	Google Cloud Platform
GDPR	General Data Protection Regulation
GMT	Greenwich Mean Time
HDFS	Hadoop Distributed File System
HEM	Hashed Email Address
IAM	Identity Access Management
IDFA	Identifier for Advertising
IdP, IDP	Identity Provider
IID	Independent and Identically Distributed
ISO	International Organization for Standardization (ISO)
IVR	Interactive Voice Response
JDBC	Java Database Connectivity
JSON	JavaScript Object Notation
JWT	JSON Web Token
KB	Knowledge Base
KPI	Key Performance Indicator
LAL	Lookalike Audience
LTV	Lifetime Value
MAE	Mean Absolute Error
MAID	Mobile Advertising ID
MBR	Monthly Business Review
MDM	Master Data Management
MDN	Mobile Directory Number
MFA	Multi-factor Authentication
MMM	Marketing Mix Modeling
MMS	Multimedia Messaging Service
MSRP	Manufacturer’s Suggested Retail Price
MTA	Multi-touch Attribution
MVP	Minimal Viable Product
NBD	Negative Binominal Distribution
NCOA	National Change of Address
NDJSON	Newline-delimited JSON
NRF	National Retail Foundation
NPS	Net Promoter System
ODBC	Open Database Connectivity
OIDC	OpenID Connect
ORC	Optimized Row Columnar (ORC)
OTT	“Over-the-top” (TV-related)
pCLV	Predicted Customer Lifetime Value
PDF	Portable Document Format
PGP	Pretty Good Privacy
PHI	Protected Health Information
PIE	Post-interaction Email
PII	Personally Identifiable Information
PIPEDA	Personal Information Protection and Electronic Documents Act
PLCC	Private Label Credit Card
POS	Point of Sale
PPID	Publisher Provided Identifier
PSV	Pipe-Separated Values
QBR	Quarterly Business Review
QSR	Quick Service Restaurant
RCFile	Record Columnar File
REDS	Raw Event Data Stream
REST API	Representational State Transfer API
RFM	Recency, Frequency, Monetary
RMN	Retail Media Network
RMSE	Root Mean Square Error
ROAS	Return on Ad Spend
RSA Key	Rivest–Shamir–Adleman Key
S3	Simple Storage Service
SAM	Serviceable Addressible Market
SAML	Security Assertion Markup Language
SAS	Shared Access Signature
SaaS	Software-as-a-Service
SFTP	Secure File Transfer Protocol
SHA	Secure Hash Algorithm
SKU	Stock Keeping Unit
SMS	Short Message Service (text-based marketing)
SOC	Service Organization Control
SP	Service Provider
SQL	Structured Query Language
SSN	Social Security Number
SSO	Single Sign-On
SSP	Supply side Platform
TAA	Trade Area Append
TAM	Total Addressible Market
TAR	Tape Archive
TLD	Top-Level Domain
TSV	Tab-Separated Values
UI	User Interface
UID2	Unified ID 2.0
UPC	Universal Product Code
UPT	Units per Transaction
USPS	United States Postal Service
UTC	Coordinated Universal Time
UUID	Universally Unique Identifier
VTA	View-through Attribution
XML	eXtensible Markup Language
YAML	YAML Ain’t Markup Language
YARN	Yet Another Resource Manager
YCSB	Yahoo! Cloud Serving Benchmark