Abbreviations, Initialisms

The following list combines industry-standard abbreviations and initialisms with others that are specific to Amperity.

2FA

Two-factor Authentication

AAID

Google Advertising ID

ACS

Assertion Consumer Service

ACV

Actual Cash Value

AD

Active Directory

ADLS

Azure Data Lake Storage

ADW

Amperity Data Warehouse

ANSI

American National Standards Institute

API

Application Programming Interface

ARN

Amazon Resource Name

ASCII

American Standard Code for Information Interchange

AUR

Average Unit Retail

AWS

Amazon Web Services

B2B

Business to Business

B2C

Business to Consumer

BI

Business Intelligence

BLOB

Binary Large Object

BOGO

Buy One, Get One

BOM

Byte Order Mark

CAC

Customer Acquisition Costs

CASS

Coding Accuracy Support System

CBOR

Concise Binary Object Representation

CCPA

California Consumer Privacy Act

CDC

Change Data Capture

CDP

Customer Data Platform

CE

Customer Experience

CGP

Customer Growth Platform

CLV

Customer Lifetime Value

CMP

Commerce Media Platform

COGS

Cost of Goods Sold

CPG

Consumer Packaged Goods

CRM

Customer Relationship Management

CSE

Customer Success Engineering

CTE

Common Table Expressions

CSV

Comma-Separated Values

DAG

Directed Acyclic Graph

DMP

Data Management Platform

DOB

Date of Birth

DSAR

Data Subject Access Request

DSP

Demand-side Platform

DW, DWH

Data Warehouse

EC2

Elastic Compute Cloud

EDN

Extensible Data Notation

EDW

Enterprise Data Warehouse

EMR

Elastic Map Reduce

EP/NBD

Extended Pareto / NBD Model

ERR

Early Repeat Rate

ESP

Email Service Provider

ETL

Extract, Transform and Load

FAQ

Frequently Asked Question

FTP

File Transfer Protocol

GAID

Google Advertising ID

GCP

Google Cloud Platform

GDPR

General Data Protection Regulation

GMT

Greenwich Mean Time

HDFS

Hadoop Distributed File System

IAM

Identity Access Management

IDFA

Identifier for Advertising

IdP, IDP

Identity Provider

IID

Independent and Identically Distributed

IVR

Interactive Voice Response

JDBC

Java Database Connectivity

JSON

JavaScript Object Notation

JWT

JSON Web Token

KB

Knowledge Base

KPI

Key Performance Indicator

LTV

Lifetime Value

MAE

Mean Absolute Error

MAID

Mobile Advertising ID

MBR

Monthly Business Review

MDM

Master Data Management

MDN

Mobile Directory Number

MFA

Multi-factor Authentication

MMS

Multimedia Messaging Service

MSRP

Manufacturer’s Suggested Retail Price

MVP

Minimal Viable Product

NBD

Negative Binominal Distribution

NCOA

National Change of Address

NDJSON

Newline-delimited JSON

NRF

National Retail Foundation

NPS

Net Promoter System

ODBC

Open Database Connectivity

OIDC

OpenID Connect

ORC

Optimized Row Columnar (ORC)

pCLV

Predicted Customer Lifetime Value

PDF

Portable Document Format

PGP

Pretty Good Privacy

PIE

Post-interaction Email

PII

Personally Identifiable Information

POS

Point of Sale

PSV

Pipe-Separated Values

QBR

Quarterly Business Review

RCFile

Record Columnar File

REST API

Representational State Transfer API

RFM

Recency, Frequency, Monetary

RMSE

Root Mean Square Error

ROAS

Return on Ad Spend

RSA Key

Rivest–Shamir–Adleman Key

S3

Simple Storage Service

SAM

Serviceable Addressible Market

SAML

Security Assertion Markup Language

SAS

Shared Access Signature

SaaS

Software-as-a-Service

SFTP

Secure File Transfer Protocol

SHA

Secure Hash Algorithm

SKU

Stock Keeping Unit

SLA

Service Level Agreement

SMS

Short Message Service (text-based marketing)

SOC

Service Organization Control

SP

Service Provider

SQL

Structured Query Language

SSN

Social Security Number

SSO

Single Sign-On

TAA

Trade Area Append

TAM

Total Addressible Market

TAR

Tape Archive

TSV

Tab-Separated Values

UI

User Interface

UID

Unified ID

UPT

Units per Transaction

USPS

United States Postal Service

UTC

Coordinated Universal Time

UUID

Universally Unique Identifier

XML

eXtensible Markup Language

YAML

YAML Ain’t Markup Language

YARN

Yet Another Resource Manager

YCSB

Yahoo! Cloud Serving Benchmark