About Customer Data Cloud

Amperity Customer Data Cloud helps your brand build accurate customer profiles that makes your brand’s customer data usable to your entire business.

Amperity Customer Data Cloud helps your brand

  • Quickly build accurate customer profiles

  • Build custom data models

  • Discover actionable data

  • Safely manage configuration changes

Accurate customer profiles

Accurate customer profiles help your brand

  • Quickly connect customers across any number of data sources

  • Use deterministic matching or probabilistic matching

  • Find hidden connections across data sources that link customer profiles

Custom data models

Custom data models help your brand

  • Reduce the amount of code that is required to prepare data and resolve customer identity

  • Start with out-of-the-box tables and attributes that can be customized

  • Build an accurate customer 360 that contains high-value attributes that describe your customers

  • Use accurate customer profiles for marketing, analytics, customer service, and data management workflows

Actionable data

Actionable data helps your brand

  • Make better decisions about your customer data by enabling users to shape segments, write SQL, and explore data

  • Use people-based measurement to discover what creates customer engagement with your brand and what drives revenue across channels

  • Improve return on ad spend by using events data to measure conversion rates and to optimize each ad network’s performance

  • Build high-quality lookalike audiences based on your brand’s best customer profiles

  • Personalize website or in-app offers in real-time based on customer likes, preferences, and historical purchases

  • Build data assets and custom audiences

  • Use pre-built pipelines to activate your brand’s data, automatically formatted to fit each downstream use case

  • Activate customer data directly from Amperity to ensure high-quality customer data flows to the teams and tools that need it

Configuration workflows

Built-in configuration workflows help your brand

  • Connect Amperity to your brand’s data lakehouse in minutes using sharing keys instead of integrations

  • Ingest and normalize data regardless of source format or schema

  • Reduce risk by using sandbox environments that track all changes, provide data validations, and automated promotion

  • Automate and monitor workflows to ensure data is always available

  • Get visibility into every data transformation

  • Access the state of workflows, ingest activity, user activity, segments, and campaigns programmatically using the Amperity API.

  • Use rule-based controls to determine which users have access to customer data

  • Use built-in validation workflows and QA tooling to maintain accurate customer profiles