About Amperity

Amperity helps your brand build accurate customer profiles that makes your brand’s customer data usable to your entire business.

  • Quickly build accurate customer profiles

  • Build custom data models

  • Discover actionable data

  • Safely manage configuration changes

Accurate customer profiles

Accurate customer profiles help your brand

  • Quickly connect customers across any number of data sources

  • Use deterministic matching or probabilistic matching

  • Find hidden connections across data sources that link customer profiles

Custom data models

Custom data models help your brand

  • Reduce the amount of code that is required to prepare data and resolve customer identity

  • Start with out-of-the-box tables and attributes that can be customized

  • Build an accurate customer 360 that contains high-value attributes that describe your customers

  • Use accurate customer profiles for marketing, analytics, customer service, and data management workflows

Actionable data

Actionable data helps your brand

  • Make better decisions about your customer data by enabling users to shape segments, write SQL, and explore data

  • Use people-based measurement to discover what creates customer engagement with your brand and what drives revenue across channels

  • Improve return on ad spend by using events data to measure conversion rates and to optimize each ad network’s performance

  • Build high-quality lookalike audiences based on your brand’s best customer profiles

  • Personalize website or in-app offers in real-time based on customer likes, preferences, and historical purchases

  • Build data assets and custom audiences

  • Use pre-built pipelines to activate your brand’s data, automatically formatted to fit each downstream use case

  • Activate customer data directly from Amperity to ensure high-quality customer data flows to the teams and tools that need it

Configuration workflows

Built-in configuration workflows help your brand

  • Connect Amperity to your brand’s data lakehouse in minutes using sharing keys instead of integrations

  • Ingest and normalize data regardless of source format or schema

  • Reduce risk by using sandbox environments that track all changes, provide data validations, and automated promotion

  • Automate and monitor workflows to ensure data is always available

  • Get visibility into every data transformation

  • Access the state of workflows, ingest activity, user activity, segments, and campaigns programmatically using the Amperity API.

  • Use rule-based controls to determine which users have access to customer data

  • Use built-in validation workflows and QA tooling to maintain accurate customer profiles