Naming conventions

Use the following naming conventions to ensure that your tenant is configured with consistent and predictable names, including feed names, domain table names, database and database table names, query and orchestration names, and segment and campaign names.


A tenant that is configured to support multiple brands or regions should use a consistent prefix for each brand and/or region.


Avoid using dates within names as much as possible. Most data sources that are provided to Amperity are live datasets that contain records that are added or upserted on a regular bases. If you must use a date within a name, use the YYYYMMDD format.

The following situations often require using a date within a name.

  1. Snapshots that compare data at different points in time.

  2. Feeds and couriers that capture files that change over time.