Audiences

Build audiences using SQL queries or the Segment Editor.

Queries

A query is SQL that runs from the Queries page against customer profiles. A query returns a refined and filtered subset of customer profile data.

About queries

queries.html

Presto SQL

sql_presto.html

Segments

A segment defines a specific attribute profile for use with a marketing campaign. The list of matching customers is the audience.

About segments

segments.html

Segments Editor

segments_editor.html