Real-time

Recognize customers and react to their behavior as it happens. Amperity’s real-time pipeline ingests customer events on event streams, updates profile collections, evaluates always-on real-time segments, and drives real-time journeys, so your brand can act on a customer’s behavior the moment it occurs.

Diagram of batch and real-time processing in Amperity. Batch data flows through batch processing and Stitch to the customer 360 database, then to database segments and campaigns or journeys that send to owned and paid media on each database run. Events flow through real-time processing to a profile collection, then to real-time segments and real-time journeys that send to owned and paid media as events arrive. Stitch produces Amperity IDs that build the keychain real-time processing uses to recognize customers, the customer 360 database supplies database attributes to the profile collection, and the Real-time API reads profiles from the profile collection.Diagram of batch and real-time processing in Amperity. Batch data flows through batch processing and Stitch to the customer 360 database, then to database segments and campaigns or journeys that send to owned and paid media on each database run. Events flow through real-time processing to a profile collection, then to real-time segments and real-time journeys that send to owned and paid media as events arrive. Stitch produces Amperity IDs that build the keychain real-time processing uses to recognize customers, the customer 360 database supplies database attributes to the profile collection, and the Real-time API reads profiles from the profile collection.
Overview
Overview
Event streams and event types
Event streams and event types
Profile collections and profiles
Profile collections and profiles
Identity recognition
Identity recognition
Segments
Segments
Journeys
Journeys

Use cases

Abandoned cart and browse recovery
/operator/real_time_abandonment.html
Personalize with the Real-time API
/operator/real_time_personalization.html

Build segments and journeys

Build a real-time segment
/user/segments_real_time.html
Build a real-time journey
/user/journeys_real_time.html