Configure campaigns for Roku Audience

Roku Audience is a CTV (connected TV) advertising platform that enables brands to target custom audiences through Roku Ads Manager. Send first-party customer data to Roku for household-based ad targeting across Roku streaming devices.

You can configure Amperity to send a campaign audience of SHA-256 hashed email addresses to Roku Audience using the Roku Ads API. Amperity automatically applies SHA-256 hashing to email addresses before sending them; plaintext email never leaves Amperity. You can also include phone number, mobile advertiser ID (MAID), and IP address, which are sent as-is to improve the household match rate. Rows that contain none of these identifiers are skipped and counted as failed.

Each campaign send uploads the entire audience to Roku Audience as a single file and creates a new Roku audience from it. Roku Audience does not support updating or deleting an existing audience, so each send must use a unique list name; re-running a send with a name that already exists fails with a name conflict.

Roku Audience matches the uploaded file to households in the background, and a full match can take up to about an hour. Amperity reports the number of rows sent once Roku accepts the file. Validation failures, such as a malformed file or a record count below Roku’s minimum, surface during the send. Roku requires roughly 1,000 or more matched households to build a usable audience.

Note

This destination uses the Roku Ads API .

Get details

Review the following details before configuring credentials for Roku Audience and before configuring Amperity to send audiences to Roku Audience.

	Credential settings Refresh token Required The OAuth2 refresh token used to authenticate with the Roku Ads API. Contact your Amperity representative for assistance with obtaining a refresh token for your Roku Ads account.
	Required configuration settings Roku Ads account ID Required The Roku Ads account UID that owns the audience. This is a unique identifier for your Roku Ads account (for example: Pxxxxxxxxxxxx). List name The name of the audience list to create in Roku Ads Manager. Important Roku requires unique audience names. Each sync must use a different list name. If an audience with the specified name already exists in your Roku Ads account, the sync will fail. Roku’s Ads API does not support updating or deleting existing audiences, so each sync creates a new audience.
	A campaign that is configured to use the sub-audience editor or one-time campaign that is configured to use a query or segment.

Configure credentials

Configure credentials for Roku Audience before adding a destination.

An individual with access to Roku Audience should use SnapPass to securely share “refresh token” details with the individual who configures Amperity.

To configure credentials for Roku Audience

	From the Settings page, select the Credentials tab, and then click the Add credential button.
	In the Credentials settings dialog box, do the following: From the Plugin dropdown, select Roku Audience. Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination.
	The settings that are available for a credential vary by credential type. For the “roku-audience” credential type, configure settings, and then click Save. Refresh token Required The OAuth2 refresh token used to authenticate with the Roku Ads API. Contact your Amperity representative for assistance with obtaining a refresh token for your Roku Ads account.

Add destination

Use a sandbox to configure a destination for Roku Audience. Before promoting your changes, send a sample audience, and then verify the results in Roku Audience. After verifying the end-to-end workflow, push the destination from the sandbox to production.

To add a destination for Roku Audience

	Open the Destinations page, select the New destinations button, and then select Campaign. To configure a campaign for Roku Audience, do one of the following: Click the row in which Roku Audience is located. Destinations list alphabetically and you can scroll up and down the list. Search for Roku Audience. Start typing “roku”. The list filters to show only matching destinations. Select “Roku Audience”.
	Select the credential for Roku Audience from the Credential dropdown, and then click Continue. Tip Amperity validates the connection when the destination is saved. If the connection cannot be validated, an error is shown and the destination is not saved.
	In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow limited access to PII for this destination. Use the Restrict PII access policy option to prevent users from viewing data marked as PII anywhere in Amperity and from sending data to downstream workflows.
	Configure the following settings, and then click “Save”. Roku Ads account ID The Roku Ads account UID that owns the audience. This is a unique identifier for your Roku Ads account (for example: Pxxxxxxxxxxxx). List name (Required at orchestration) The name of the audience list to create in Roku Ads Manager. Important Roku requires unique audience names. Each sync must use a different list name. If an audience with the specified name already exists in your Roku Ads account, the sync will fail. Roku’s Ads API does not support updating or deleting existing audiences, so each sync creates a new audience. Campaign file settings Under Campaign settings select one of the following: Send audience list as separate files This option sends a standalone file for each treatment group sending an audience to Roku Audience. Send audience lists as a single file This option consolidates all treatment groups into a single file before sending the audience to Roku Audience.
	After configuring this destination users may send campaigns to Roku Audience.
	Validate the audience with Roku Audience by using a sample audience with a very small membership. For example: 10 or 100 members or the minimum audience size recommended by Roku Audience. Send the sample audience to Roku Audience and verify the sample audience is correct in Roku Audience. Make adjustments if necessary. Only send full audiences after validation is complete.