Configure campaigns for The Trade Desk¶

The Trade Desk is a platform for wide internet advertising and enables the use of Universal ID 2.0 for first-party paid media advertising.

Amperity can manage audiences within The Trade Desk demand-side platform, from which your brand can reach those audiences throughout their entire digital journey and across every channel and device, including:

Display advertising on ABC, ESPN, the Wall Street Journal, live sporting events (Major League Baseball), in-store advertising at WalMart, and more.
Video advertising on over-the-top (OTT) and connected TV (CTV) apps and platforms, such as Disney+, Major League Baseball, Hulu, Fox, Vevo, Paramount+, and more.
Audio advertising in-between songs and during podcasts across Spotify, Pandora, SoundCloud, iHeart, and more.

What is UID 2.0?

Unified ID 2.0 is an open source identity framework that benefits consumers by allowing them to control over data sharing with publishers and advertisers.

The Trade Desk supports using UID 2.0 to help establish your customers’ identifies without using third-party data. UID 2.0 enables publisher websites, mobile apps, and Connected TV (CTV) apps to monetize through programmatic workflows, while offering user transparency and privacy controls that meet local market requirements.

Note

This destination uses the The Trade Desk API to manage audiences and send offline events.

Changes to audiences are not immediately available in The Trade Desk. Allow for up to 48 hours after the point at which Amperity has finished sending audience updates for them to be available.

Get details¶

Review the following details before configuring credentials for The Trade Desk and before configuring Amperity to send email addresses, EUID, or UID2 tokens to The Trade Desk.

A UID 2.0 agreement and / or a European Unified ID (EUID) agreement .

Credential settings

Advertiser ID: Required

The advertiser ID for your account with The Trade Desk.

Advertiser secret: Required

The advertiser secret for your account with The Trade Desk.

You can find the advertiser ID and secret key from the management console within The Trade Desk. Open “Preferences”, and then “First Party Data Credentials” to view the advertiser ID and secret key.

Required configuration settings

Segment name (Required at orchestration)

The name of a segment in The Trade Desk.

Configure credentials¶

Configure credentials for The Trade Desk before adding a destination.

An individual with access to The Trade Desk should use SnapPass to securely share “advertiser ID” and “advertiser secret” details with the individual who configures Amperity.

To configure credentials for The Trade Desk

From the Settings page, select the Credentials tab, and then click the Add credential button.

In the Credentials settings dialog box, do the following:

From the Plugin dropdown, select The Trade Desk.

Assign the credential a name and description that ensures other users of Amperity can recognize when to use this destination.

The settings that are available for a credential vary by credential type. For the “tradedesk” credential type, configure settings, and then click Save.

Advertiser ID: Required

The advertiser ID for your account with The Trade Desk.

Advertiser secret: Required

The advertiser secret for your account with The Trade Desk.

Add destination¶

Use a sandbox to configure a destination for The Trade Desk. Before promoting your changes, send a test audience, and then verify the results in The Trade Desk. After verifying the end-to-end workflow, push the destination from the sandbox to production.

To add a destination for The Trade Desk

	Open the Destinations page, select the New destinations button, and then select Campaign. To configure a campaign for The Trade Desk, do one of the following: Click the row in which The Trade Desk is located. Destinations list alphabetically and you can scroll up and down the list. Search for The Trade Desk. Start typing “trade”. The list filters to show only matching destinations. Select “The Trade Desk”.
	Select the credential for The Trade Desk from the Credential dropdown, and then click Continue. Tip Click the “Test connection” link on the “Configure destination” page to verify that Amperity can connect to The Trade Desk.
	In the “Destination settings” dialog box, assign the destination a name and description that ensures other users of Amperity can recognize when to use this destination. Configure business user access By default a destination is available to all users who have permission to view personally identifiable information (PII). Enable the Admin only checkbox to restrict access to only users assigned to the Datagrid Operator and Datagrid Administrator policies. Enable the PII setting checkbox to allow limited access to PII for this destination. Use the Restrict PII access policy option to prevent users from viewing data marked as PII anywhere in Amperity and from sending data to downstream workflows.
	Configure the following settings, and then click “Save”. Segment name (Required at orchestration) The name of a segment in The Trade Desk. Membership duration The length of time (in days), after which a customer is removed from this audience. This value may be between “0” - “180”. Set this value to “0” to remove all audience members. The minimum value should be “7” because The Trade Desk uses the previous seven days when building audiences. “14” is the default duration. The maximum value is “180”. The membership duration is in days. Adjust the membership duration value to be greater than or equal to than the frequency at which your brand sends campaigns or orchestrations from Amperity. For example: if your brand sends a campaign to The Trade Desk every 30 days, then set membership duration to “30”. If your brand sends a campaign every 14 days, then set membership duration to “14”. If your brand sends a campaign every 30 days, but the membership duration is 14, then the audience size for the last 16 days of the duration window is “0”. Campaign file settings Under Campaign settings select one of the following: Send audience list as separate files This option sends a standalone file for each treatment group sending an audience to The Trade Desk. Send audience lists as a single file This option consolidates all treatment groups into a single file before sending the audience to The Trade Desk.
	After configuring this destination users may send campaigns to The Trade Desk.