Reference
Purchase behavior attributesΒΆ
Build audiences around purchase activities, such as first orders, repeat orders, and who has or has not purchased.
First purchase?
Returns a list of customers who made their first purchase during your chosen date range.
Has not purchased
Identifies all customers who did not make a purchase during the chosen date range.
Has purchased
Returns orders that meet a defined threshold and occurred during the chosen date range.
Most frequently ordered
Returns the products that customers ordered most frequently during the chosen date range.
Repeat purchase
Returns a list of customers who have made a repeat purchase during the chosen date range.
Total value of orders
All revenue for all purchased items across all orders that match a value and a time period.