Purchase behavior attributes

Build audiences around purchase activities, such as first orders, repeat orders, and who has or has not purchased.

First purchase?

Returns a list of customers who made their first purchase during your chosen date range.

attribute_purchase_behavior_first_purchase.html

Has not purchased

Identifies all customers who did not make a purchase during the chosen date range.

attribute_purchase_behavior_has_not_purchased.html

Has purchased

Returns orders that meet a defined threshold and occurred during the chosen date range.

attribute_purchase_behavior_has_purchased.html

Most frequently ordered

Returns the products that customers ordered most frequently during the chosen date range.

attribute_purchase_behavior_most_frequent_order.html

Repeat purchase

Returns a list of customers who have made a repeat purchase during the chosen date range.

attribute_purchase_behavior_repeat_purchase.html

Total value of orders

All revenue for all purchased items across all orders that match a value and a time period.

attribute_purchase_behavior_total_value_of_orders.html