Customer ranking

Customer ranking identifies the top N customers who are most likely to purchase. Use customer ranking to:

• Provide an alternative to a recommended audience size, such as when a recommended audience size is unavailable for a specific product or category

• Serve targeted product messages to defined audiences

• Identify first-time buyer personas

• Drive up conversion rates

• Drive down opt-outs

Use customer ranking to define an audience using the top N customers. Use customer ranking as an alternate to recommended audience sizes when an audience is too large (or small) or if a recommended audience size is unavailable for a specific product or category.

The Ranking attribute in the Predicted Affinity table ranks customer scores by product. A rank that is less than or equal to X will provide the top N customers with an affinity for this product. Combine this attribute with the Product Attribute attribute to build customer rankings for a specific product category, class, or brand. You can access this attribute directly from the segment editor:

Use in segments

To find customer rankings by product, start with the Ranking attribute in the Predicted Affinity table, and then set its condition to is less than or equal to. After the attribute appears in your segment, specify the number of customers you want to include in the ranking.

After the attribute appears in your segment specify a value or range that matches the operator. For example, to use product affinity ranking to find your top 8000 customers:

Important

Combine the Ranking attribute with the Product Attribute attribute to build a customer ranking specific to the selected product attribute.

Available conditions

The following table lists the conditions that are available to this attribute.

Note

This attribute has a Integer data type. All Integer data types share the same set of conditions. Recommended conditions for this attribute are identified with “ More useful” and conditions with more limited use cases are identified with “ Less useful”.

Condition	Description
is	Returns customer records with values that match the specified ranking.
is between	Returns customer records with values that are between the specified rankings.
is greater than	Returns customer records with values that are greater than the specified ranking, not including the specified ranking.
is greater than or equal to	Returns customer records with values that are greater than or equal to the specified ranking, including the specified ranking.
is in list	Returns customer records with values that match the rankings that are specified in a list.
is less than	Returns customer records with values that are less than the specified ranking, not including the specified ranking.
is less than or equal to	More useful Returns customer records with values that are less than or equal to the specified ranking, including the specified ranking. Tip A rank that is less than or equal to X will provide the top N customers with an affinity for a product.
is not	Returns customer records with values that do not match the specified ranking.
is not between	Returns customer records with values that are not between the specified rankings, not including the specified ankings.
is not in list	Returns customer records with values that do not match the rankings that are specified in the list.
is not NULL	Returns customer records that have a value.
is NULL	Returns customer records that do not have a value.